Heather Comparetto
Largo,FL
Overview
7
7
years of professional experience
Work History
Photo Editor
Granite Media
San Francisco (Remote), CA
01.2021 - Current
- Increases time on site by curating photography and creating graphics to accompany articles across six different digital publications for travel, finance, and lifestyle topics.
- Utilizes Adobe Photoshop and Adobe Illustrator for photo editing and graphic design creation.
- Researches image libraries and wire services to locate appropriate photographs for use.
- Edits, tones, captions and uploads 60-100 photographs per day for publication.
- Pitches, writes and sources written and visual content for special projects and articles.
- Performs outreach for promotion of articles.
- Designs one-sheets and slides for client-facing proposals.
Marketing Content Developer
Dunedin Fine Art Center
Dunedin, Florida
02.2020 - 01.2021
- Grew social channels and website traffic by creating, editing and distributing storytelling content including original writing, videography, design, and photography.
- Started and maintained Facebook community groups, engaging with artists, donors, students, and patrons daily.
- Served as public-facing representative of DFAC to members and donors.
- Worked with and managed outside contributors and agencies.
- Wrote press releases and performed outreach for events and programs.
Visual Editor/Photographer
The Penny Hoarder
St. Petersburg, Florida
03.2015 - 10.2018
- Created, sourced and edited photography for web articles as well as social media content for distribution to 12 million readers in lifestyle, health and wellness, news, finance, and job verticals.
- Sourced images from Getty, Associated Press, free stock sites and social media platforms for digital articles on a daily basis.
- Engaged online communities and grew readership by serving as point person and visual editor for Instagram and Facebook projects.
- Established creative meeting cadence, editorial calendars, and standard operating procedures to support idea development between editorial and creative teams.
- Improved brand quality by implementing photo editing standards and processes for making visual selections for publication; trained new photo editors and team members on standards.
Onsite Product Support Specialist
SavvyCard
St. Petersburg, Florida
05.2015 - 08.2015
- Delivered exceptional support to users by educating customers on SavvyCard marketing products.
- Promoted company image by serving as representative at conferences, events, and speaking engagements.
- Upsold new products by educating customers on enhanced features.
Marketing Project Manager (contract)
Foley & Lardner
Orlando, Florida
08.2012 - 01.2013
- Ensured execution of marketing projects by coordinating with cross-departmental teams. Monitored and analyzed large customer-service management systems.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Arranged and managed conferences and events through strategic planning with firm leadership; served as marketing representative on location.
Education
Master of Fine Arts - Emerging Media - Studio Art & The Computer
University Of Central Florida
Orlando, FL2012
Bachelor of Arts - Interdisciplinary Studies, Minor in Marketing
University Of Central Florida
Orlando, FL2009
Skills
- Producing Stories
- Database Management
- Editorial Workflows
- Adobe Suite
- Media Coverage
- Web Content Updates
- Web Content Creation
- Media Communications
Timeline
Photo Editor
Granite Media
01.2021 - Current
Marketing Content Developer
Dunedin Fine Art Center
02.2020 - 01.2021
Onsite Product Support Specialist
SavvyCard
05.2015 - 08.2015
Visual Editor/Photographer
The Penny Hoarder
03.2015 - 10.2018
Marketing Project Manager (contract)
Foley & Lardner
08.2012 - 01.2013
Master of Fine Arts - Emerging Media - Studio Art & The Computer
University Of Central Florida
Bachelor of Arts - Interdisciplinary Studies, Minor in Marketing
University Of Central Florida
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