Heather Conneely

Leadership and Strategy

• Design and implement organizational structures that maximize impact and minimize costs, while streamlining processes.
• Shape and communicate a compelling vision across the organization to guide teams towards common goals.
• Develop and influence strategies that enhance productivity and value delivery, impacting the broader organizational landscape.
• Collaborate with senior leadership to set long-term objectives for the company.
• Help manage over $1B budgeting and financial planning processes for Beauty, Care, and Home Vertical.
• Lead a high performing team, responsible for driving half a billion in revenues a year.

People Management

• Led Facebook's first Multicultural team establishing it as a center of excellence. Contributed to building a $150M business unit in 12 months.
• Consequently, managed Beauty, Personal Care, and Home Care team of Client Partners and Client Solutions managers to drive over $250M in revenues a year.
• Hired and implemented effective training and development programs to enhance team performance and skill sets.
• Identified and addressed team gaps, implementing strategies for growth and development.

Partnerships:

• Built and maintained C-suite relationships in the multicultural marketing landscape, as well as within the beauty, personal care, and home industries.
• Enhanced Facebook's brand visibility by representing them at various industry events through keynote speaking and panelist roles.
• Collaborated cross-functionally with marketing science, creative, product, and operations teams to align on goals and maximize sales effectiveness and influence product development in support of vertical needs.
  

Consultative Sales:

• Negotiated and sold cable TV media advertising on behalf of Discovery Communications.
• Cultivated and developed senior-level relationships at Mediavest, Starcom, Zenith, Optimedia, and Active International.
• Analyzed market trends and competitor activities to identify new customers, growth opportunities and inform strategic planning.
• Demonstrated effective leadership in overseeing sales team consisting of media planners and sales assistants.

Multicultural Sales

• Provided strategic solutions for advertising partners across Univision's 15 Spanish-Language broadcast and cable networks.
• Managed over $100M in annual revenues.
• Negotiating multi-year media partnerships for tentpole events including Latin Grammy’s, World Cup, Premios Juventud and Gold Cup.
• Led CPG vertical Hispanic Immersions and Brand Consultation sessions.
• Managed and mentored a team of 6 media planners and assistants.

Media Planner:

• Researched target audiences and created detailed demographic profiles.
• Produced detailed reports outlining key metrics such as reach, impressions, GRPs.
• Analyzed data to determine the effectiveness of campaigns and made adjustments accordingly.
• Negotiated Upfront and Scatter contracts with media agencies and clients.