Heather Crankshaw
Licensed Sales Producer
Lansing,MI
Summary
Results-driven licensed insurance agent accomplished in bringing in new customers and maximizing revenue. Well-versed in different insurance plans and competitor offerings. Persuasive communicator with personable style.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Licensed Insurance Sales Representative
Joseph Dunn Allstate Agency
East Lansing, MI
08.2014 - Current
- Sought out potential clients and established quality client relationships through networking, direct referrals, lead databases and cold calling.
- Hired, trained, supervised and coached 8 employees on sales strategies to optimize performance.
- Monitored sales team performance, analyzed sales data and reported information to agency owner.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Ensure compliance with all legal documents required by the State of Michigan as well as Allstate Insurance.
- Promoted to selling manager in December 2016
Store Sales Leader
New York & Company
Okemos, Mi
07.2010 - 08.2014
- Responsible for overall sales productivity, sales forecasting, visual merchandising, staffing, training, monitoring payroll, scheduling, and maintaining an upbeat atmosphere for associates and customers while striving to meet exceptional customer service standards
- Promoting our private credit program daily to build customer loyalty as well as encouraging future business.
- Maintained focus during busy times and delegated tasks to employees to maintain smooth operation of the business.
- Managed inventory control, cash control and store opening and closing procedures.
- Trained team members in successful strategies to meet operational and sales targets while working to increase customer satisfaction ratings.
Assistant Store Manager
New York & Company
San Diego, CA
05.2009 - 07.2010
- Gained floor managing experience in a high-volume environment and utilized any free time to coach in-the-moment to ensure excellent customer service.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
Co-Sales Manager
New York & Company
San Diego, CA
09.2008 - 01.2009
- Maintained optimal store staffing levels, while monitoring and implementing all company training programs
- Ensured maintenance of merchandise standards to maximize sales
- Execution of visual presentation direction and updates.
Assistant Store Manager
Old Navy
Lansing, MI
08.2005 - 08.2008
- Managed daily operations, forecasting sales, reviewing Profit and Loss statements monthly, while managing up to 35 employees
- Effectively reduced payroll by $25,877 and increased controllable contribution by $28,290
- Handled merchandise placement and presentation to drive results while enforcing company standards
- Hiring and training new associates following company standards and training guidelines
- In addition to customer service, I was responsible for scheduling, visual merchandising, price changes, facilities and supply ordering.
Visual Manager
Dick’s Sporting Goods/Galyan’s
Okemos, MI
06.2003 - 06.2005
- Achieved maximum sales potential through timely execution of all company merchandising directives and strategies
- Created new and exciting presentations to highlight apparel and sporting goods
- Applied computer skills to create signage for current promotions and advertisements
- Traveled to Nebraska, Minnesota and Illinois to prepare new stores and remodels for grand openings.
Education
B.S - Merchandise Management
Michigan State University
2004
Skills
- Microsoft Word, Office, Excel, and PowerPoint
- Hold a vast understanding of P & L, POS, and can interpret complex financial data, and payroll management
- Insurance Policy Sales
- Policyholder Communication
- Customer Service
- Insurance Coverage Verification
- Inventory Management and Counts
- Client Prospecting
Additional Information
- Completed the StrengthsFinder 2.0 assessment to be a successful leader with my current employer and future employer. Philanthropy Served as the District Hope Coach with New York & Company for the St. Jude Give Thanks walk as well as the Thanks and Giving campaign in 2010, 2011, and 2013 Coordinated volunteer opportunities with Habitat for Humanity as well as the Muscular Dystrophy Association while working for Old Navy.
Certification
Michigan Property and Casualty Licensed Sales Producer
Timeline
Licensed Insurance Sales Representative
Joseph Dunn Allstate Agency
08.2014 - Current
Store Sales Leader
New York & Company
07.2010 - 08.2014
Assistant Store Manager
New York & Company
05.2009 - 07.2010
Co-Sales Manager
New York & Company
09.2008 - 01.2009
Assistant Store Manager
Old Navy
08.2005 - 08.2008
Visual Manager
Dick’s Sporting Goods/Galyan’s
06.2003 - 06.2005
B.S - Merchandise Management
Michigan State University
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