Heather DeSerio
Carmel,NY
Summary
Organized and motivated marketing and sales representative eager to apply time management and organizational skills in various environments. Experienced in conducting marketing and sampling events for CPG companies in the food and beverage industries. Excited to bring leadership, creativity and vision to the team.
Overview
28
28
years of professional experience
Work History
Event Specialist
Advantage Solutions
Yorktown Heights, NY
12.2020 - Current
- Conduct marketing & sampling evens for CPG companies in the food and beverage industries
- Approach customers and engage in conversation through use of effective interpersonal and people skills
- Plan and implement sales and marketing strategies
- Generate brand awareness and positive product impressions to increase sales
Parade Chair, Carmel Girl Scouts
Carmel, NY
09.2016 - 10.2021
- Organized and Lead Girl Scout Troop attendees in local parades
- Managed online registration process for parade attendees
- Created materials such as brochures & flyers to advertise upcoming parades
- Utilized digital marketing
- Lead and organized Girl Scout Troops
- Documented parade events with details on social media platforms
Co-Leader
Troop, Carmel Girl Scouts
Carmel, NY
09.2014 - 06.2021
- Served as a mentor and role model for younger participants within the organization
- Collaborated with community partners on joint projects that benefit the organization's mission
- Encouraged positive behavior from participants by providing meaningful rewards and recognition
- Assisted in developing and implementing programs to meet the needs of members.
Avon Sales Representative
Avon Products, Inc
Carmel, NY
03.2011 - 04.2013
- Contacted new and existing customers to outline benefits of products
- Demonstrated product features to align with customer needs
- Identified customer needs to deliver relevant product solutions and promotions and meet target budgets
- Maintained knowledge of sales and promotions
- Identified opportunities for cross-selling additional products
- Followed-up with clients to assess quality service and customer satisfaction.
Internal Sales Representative
Integrity Life Insurance Company
Stamford, CT
07.2005 - 06.2006
- Template Formatting Color
- Save & Next
- Terms&Conditions PrivacyPolicy ContactUs
- Promoted insurance and annuity products to businesses and analyzed and determined financial viability and productivity of target products and services
- Developed and maintained relationships with investment advisors, financial planners and brokers and assisted them in generating sales opportunities
- Created territorial marketing plans and promotional campaigns with external wholesaler counterpart to promote brand awareness and loyalty to drive sales
Financial Marketing & Sales Specialist
John Hancock, Manulife Financial
Stamford, CT
01.2000 - 04.2005
- Developed territorial marketing plans and promotional strategies with external wholesaler counterpart to increase sales
- Worked with NASD and insurance licensed representatives located in financial institutions with technical support and advising with the sales of variable annuities and other wealth management products
- Created customized presentations for potential customers
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
Internal Marketing Representative
Hospital Baby Portraits, Inc
Port Chester, NY
10.1995 - 11.1999
- Worked with 320+ client hospitals to promote newborn baby photo programs
- Distributed advertising and marketing materials to hospital locations
- Determined customers' needs and promoted brand awareness of program offerings
- Created customized marketing materials based on hospitals' needs
- Represented company as fill-in baby photographer at local hospitals
Education
MBA - Marketing
IONA University
01.2002
Certificate Multimedia Technology -
The College of Westchester
01.1999
Bachelor of Science Marketing -
SUNY College
01.1994
Skills
- Brand Building
- Research and Trend Analysis
- Audience Engagement
- Cold Calling Expertise
- Digital Marketing
- Market Analysis
- Client Needs Assessment
- Sales Expertise
- Business Development
- Time Management
- Marketing Campaign Strategy
References
References
References available upon request.
Timeline
Event Specialist
Advantage Solutions
12.2020 - Current
Parade Chair, Carmel Girl Scouts
09.2016 - 10.2021
Co-Leader
Troop, Carmel Girl Scouts
09.2014 - 06.2021
Avon Sales Representative
Avon Products, Inc
03.2011 - 04.2013
Internal Sales Representative
Integrity Life Insurance Company
07.2005 - 06.2006
Financial Marketing & Sales Specialist
John Hancock, Manulife Financial
01.2000 - 04.2005
Internal Marketing Representative
Hospital Baby Portraits, Inc
10.1995 - 11.1999
MBA - Marketing
IONA University
Certificate Multimedia Technology -
The College of Westchester
Bachelor of Science Marketing -
SUNY College
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