Heather Dominiak
San Francisco,CA
Summary
Strategic marketing executive with 18+ years of experience leading brand and product storytelling across global agencies, startups, and Fortune 500 brands. Adept at uniting narrative strategy with creative execution to build cultural resonance, shape consumer perception, and drive measurable business results. Proven success managing $50M+ brand portfolios, leading high-performing teams, and influencing C-level stakeholders. Thrives in fast-paced, matrixed environments, bridging the gap between brand, product, and communications.
Overview
22
22
years of professional experience
Work History
Head of Growth, Brand & Creative
Cage + Aquarium
New York
01.2022 - Current
- Designed and led transformation strategy that increased top-line revenue by 300% in under 24 months.
- Developed and executed a 10x growth plan, launching 4 new markets and expanding partner base by 5x.
- Oversee brand, comms, and content strategy; managed cross-functional team of 10 and external creative partners.
- Optimized operational processes to improve profit margin by 18% and reduce client acquisition cost by 30%.
Consultant & Fractional Executive
Independent Consultant
New York
01.2022 - 01.2025
- Drove 2-4x revenue growth for early-stage brands through GTM, positioning, and channel strategy.
- Advised startups that collectively raised over $2.5M in seed and pre-seed funding.
- Delivered 20+ brand and product launches, including across DTC, wellness, SaaS, and financial services.
- Partnered with C-suite to shape investor narratives, comms platforms, and performance-driven GTM plans.
Head of Strategic Initiatives
Pvolve
New York
01.2020 - 01.2022
- Built and led $1B global expansion roadmap, resulting in 65% YoY growth and entry into 10 new markets.
- Led cross-functional marketing strategy and brand narrative transformation, expanding category relevance.
- Launched clinical research and medical partnerships that improved brand trust and CAC efficiency by 35%.
- Led team restructuring that reduced overhead by 22% while increasing team productivity by 40%.
Head of Corporate, Retail and Insurance Partnerships
SmileDirectClub
Nashville, TN
01.2018 - 01.2020
- Delivered $29M in new revenue via corporate partnerships with HP, Aetna, CVS, Meta, and UnitedHealthcare.
- Shaped and executed multi-channel launch strategies that bridged retail, brand experience, and B2B2C marketing.
- Built and led cross-functional team across experiential, digital, and enterprise marketing functions.
Managing Director
REOL Services
New York
01.2015 - 01.2018
- Built and scaled marketing services division for a digital innovation firm, serving clients including WeWork, Vornado Realty Trust, and Beacon Capital Partners.
- Grew revenue from $0 to $3M within 2 years through new client acquisition and upselling. Oversaw GTM, product, digital, and comms strategy; led 15-person hybrid internal/contract team.
- Achieved 90% client retention and reduced delivery costs by 25% through process frameworks.
Director, Client Services
eBay Enterprise
New York
01.2012 - 01.2015
- Managed $10M+ in annual client business across CPG and retail accounts including Campbell's, Pepperidge Farm, Aéropostale, Tumi, and Stop & Shop/Giant (Ahold USA).
- Led a 21-person team to deliver digital transformation and media strategy for omnichannel growth.
- Improved e-commerce ROI by 3.5x through personalization, conversion optimization, and data-driven segmentation.
Global Business Director
DDB
New York
01.2010 - 01.2012
- Directed $20M global brand portfolio for Novartis Alcon, increasing market share by 12% over 18 months.
- Built and led a 50+ person integrated team across brand, product, digital, and media disciplines. Collaborated with regulatory, medical, and policy stakeholders to deliver compliant, market-ready campaigns.
VP, Group Account Director
Digitas North America
New York
01.2010 - 12.2010
- Managed $8M digital transformation budget for TIAA.
- Reduced media waste by 28% and improved engagement by 15%.
- Developed research-backed campaign platforms and experience strategies across digital and social channels.
Senior Partner, Executive Marketing Director
Ogilvy
New York
01.2006 - 01.2010
- Led global portfolio for Unilever and Mars, including brands like Dove, Dove for Men, Hellmann's, Ben & Jerry's, Slim-Fast, Ragu, Snickers, and M&M's.
- Directed $50M+ in client revenue; delivered global brand campaigns that drove 2-5x revenue growth across key markets.
- Oversaw narrative and experience strategy across print, digital, broadcast, experiential, and early social channels.
Management Supervisor
San Francisco
01.2004 - 01.2006
- Led digital strategy for Yahoo!, resulting in 40% improvement in campaign CTRs and expanded partnership to 4 new verticals.
Account Supervisor
AKQA
San Francisco
01.2003 - 01.2004
- Managed integrated campaigns with a media spend of over $5M for Visa exceeding KPIs by 2.5x.
Brand Strategy Consultant
Brandimage
- Clients included SC Johnson, Coca-Cola, General Mills, Betty Crocker, Marriott.
Global Brand Manager
marchFIRST
- Global Digital Strategy (NA, EMEA, APAC).
Account Manager
Leo Burnett / Giant Step
- Clients included Procter & Gamble and General Motors.
Education
Bachelor of Journalism -
University of Missouri-Columbia
4A's Institute for Advanced Advertising Studies - Certified
Skills
- Brand & Marketing Strategy
- Cross-Functional Leadership & Influence
- C-Suite Relationship Management
- Integrated Marketing & Media Planning
- GTM & Commercial Strategy
- Executive Leadership & Advisory
- Revenue Growth & P&L Management
- Organizational Transformation & Growth
- Agency, Partner & Talent Management
- Customer & Market Insights
Leadership Highlights
- Scaled revenue 300% and launched 4 new markets for Cage + Aquarium within 24 months
- Directed $50M+ Unilever/Mars portfolio across 3 continents; delivered 5 global brand campaigns
- Built GTM strategies that supported $2.5M+ in startup funding and 20+ product launches
- Delivered $35M in new revenue through Fortune 100 partnerships at SmileDirectClub
- Grew marketing services revenue from $0 to $6M in 2 years at REOL Services
Timeline
Head of Growth, Brand & Creative
Cage + Aquarium
01.2022 - Current
Consultant & Fractional Executive
Independent Consultant
01.2022 - 01.2025
Head of Strategic Initiatives
Pvolve
01.2020 - 01.2022
Head of Corporate, Retail and Insurance Partnerships
SmileDirectClub
01.2018 - 01.2020
Managing Director
REOL Services
01.2015 - 01.2018
Director, Client Services
eBay Enterprise
01.2012 - 01.2015
Global Business Director
DDB
01.2010 - 01.2012
VP, Group Account Director
Digitas North America
01.2010 - 12.2010
Senior Partner, Executive Marketing Director
Ogilvy
01.2006 - 01.2010
Management Supervisor
01.2004 - 01.2006
Account Supervisor
AKQA
01.2003 - 01.2004
Brand Strategy Consultant
Brandimage
Global Brand Manager
marchFIRST
Account Manager
Leo Burnett / Giant Step
Bachelor of Journalism -
University of Missouri-Columbia
4A's Institute for Advanced Advertising Studies - Certified
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