Heather Edelblute
Eugene,OR
Summary
Self-directed and resourceful strategic leader with 25 years of experience successfully organizing, managing and delivering cross-functional projects. Influences and guides at executive-level while structuring and executing complex analyses to support strategy in fast-paced and evolving environment. Excellent influencer and relationship builder with growth mindset and strong communications skills to summarize and present complex topics effectively to wide audience.
Overview
14
14
years of professional experience
Work History
Chief Product Officer
Rume Health
09.2022 - 04.2023
- Within the first sixty days, led successful rollout of twelve new products at 50+ physical locations.
- Conducted market research to identify new opportunities and target markets.
- Identified opportunities to streamline processes and improve office operations and efficiency.
- Implemented project management techniques to overcome obstacles and increase team productivity.
Senior Director of Marketing Strategy and Planning
OSU Foundation
12.2021 - 09.2022
- Coillaborated with senior leaders across the organization to develop and execute creative multi-channel marketing initiatives to inspire action.
- Supervised and developed a team of creative professionals and email marketing specialists.
- Managed a portfolio of select marketing campaigns, from conception to execution, including writing compelling copy.
- Provided oversight to external brand agency developing branded assets for major fundraising campaign.
Director of University Brand Marketing
Indiana University
11.2020 - 12.2021
- Consulted with 300+ partners across the university system to provide strategic support and ensure consistent delivery of IU brand assets across channels
- Created and managed budgets to maximize brand reach and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Researched market trends to identify customer needs and preferences for strategic planning.
Director of IU Regional Campus Brand Marketing
Indiana University
01.2019 - 11.2020
- Conducted research and analysis to determine brand positioning and messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
Assistant Director of Strategic Partnerships
Indiana University
03.2017 - 01.2019
- Led a team of eight project managers with a capacity exceeding 300 concurrent university projects
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Senior Project Manager
Indiana University
05.2013 - 03.2017
- Coordinated cross-functional teams to determine timely delivery and compliance of project requirements.
- Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.
- Communicated project plans and progress to key stakeholders and project contributors.
- Provided outstanding service to clients through effective communication and prompt issue resolution to facilitate future business opportunities.
Operations Manager
Reid Hospital
03.2009 - 08.2012
- Led process improvement initiatives with executive leadership to integrate a team of eleven physicians throughout the hospital
- Managed departmental budget of ~$3.5MM
- Independently conducted hospital billing assessment that identified $1MM in lost revenue over a six-month period of surgery services
- Developed systems and procedures to improve operational quality and team efficiency.
Education
Certificate: Digital Marketing Strategies -
Northwestern University Kellogg School of Management
Graduate Certificate - Design Thinking For Collaborative Innovation
Herron School of Art And Design At Indiana University
Bachelor of Arts - Advertising
Indiana University
Skills
- Active listening
- Empathy
- Change management
- Strategic planning
- Coaching & mentoring
- Data analysis
- Design thinking
- KPI setting
- Budget management
Timeline
Chief Product Officer
Rume Health
09.2022 - 04.2023
Senior Director of Marketing Strategy and Planning
OSU Foundation
12.2021 - 09.2022
Director of University Brand Marketing
Indiana University
11.2020 - 12.2021
Director of IU Regional Campus Brand Marketing
Indiana University
01.2019 - 11.2020
Assistant Director of Strategic Partnerships
Indiana University
03.2017 - 01.2019
Senior Project Manager
Indiana University
05.2013 - 03.2017
Operations Manager
Reid Hospital
03.2009 - 08.2012
Certificate: Digital Marketing Strategies -
Northwestern University Kellogg School of Management
Graduate Certificate - Design Thinking For Collaborative Innovation
Herron School of Art And Design At Indiana University
Bachelor of Arts - Advertising
Indiana University
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