Heather Edmunds
Mooresville,NC
Summary
Strategic Visionary offering an innovative experience in brand leadership to include curation, marketing, execution, and delivering raving fans both from the inside team to the intended audience. With over 15 years of entrepreneurial skills, I am highly dedicated, passionate, and ready to empower, encourage, and deliver results in a diverse & inclusive way that promotes consistency and growth.
Overview
17
17
years of professional experience
Work History
Founder
Shades of Love LKN 501(c) Non- Profit Organization
Mooresville , NC
2016.06 - Current
- Monitored compliance with relevant regulations governing nonprofit organizations.
- Rehabilitated group image with strategic use of social media, group partnerships and positive media stories.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Managed media relations including press releases, interviews, website content updates and social media posts.
- Coordinated special events such as fundraisers or volunteer recognition ceremonies.
- Oversaw grant writing process by researching potential funders and preparing grant applications.
- Developed, implemented and evaluated fundraising campaigns for the non-profit organization.
- Developed strategies for marketing materials such as brochures or flyers promoting programs offered by Non Profit Organization.
- Provided guidance and support to staff members on operational activities related to the non-profit organization.
- Supervised volunteers and interns in the organization's programs and services.
- Collaborated with other departments on initiatives related to diversity and inclusion.
- Implemented policies, procedures and programs to carry out educational standards and goals.
Owner
Moments by Heather Edmunds & Company
Mooresville , NC
2008.03 - Current
- Analyzed market trends to inform product offerings and pricing decisions.
- Developed marketing campaigns to deliver messages to right audience.
- Implemented campaigns and promotions to help with developing of client relationships.
- Identified new technologies that could be used to improve efficiency and productivity.
- Monitored financial objectives and prepared budgets according to projections.
- Created, executed, and participated in local community activities to promote the brand's visibility and reputation.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Analyzed internal processes and implemented procedural or policy changes to improve operations.
- Developed business plans and strategies to grow small business.
- Analyzed sales data to measure the effectiveness of marketing initiatives.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Generated reports on sales figures, market share analysis, ROI calculations.
Operations Manager
ULTA Beauty
Mooresville , NC
2011.01 - 2012.08
- At Ulta, my job description then includes hiring, managing 40+ employees, inventory, truck shipment processing, planogram execution, salon success, payroll, banking, and ensuring customer loyalty and happiness.
Tanning Consultant/ Trainer
Tan N Bed
Greenville , NC
2009.09 - 2011.01
- At Tan N Bed I helped provide exceptional customer service as well as train new employees on product knowledge and sales skills.
Sales Consultant/ Trainer
Radioshack/SCK
Danville , VA
2008.01 - 2009.09
- At Radioshack, my job was to provide customer service and educate customers on how to use their phone equipment, as well as selling phones, and packages
- Managing inventory, meeting sales quotes, and training new hires were also part of my job description.
Senior Assistant Store Manager
Pier 1 Imports
Danville , VA
2007.06 - 2008.07
- At Pier 1, I was responsible for training and empowering a profitable sales team, ensuring all planograms, ad sets, price changes, and inventory management
- I also was in charge of scheduling, hiring, firing, and one on one counseling
- I managed deposits, productivity, store cleanliness, and overall sales quotes as well as many other tasks and responsibilities.
Education
Bachelor’s Degree in Liberal Studies -
UNC-G
12.2023
Associates Degree in Fine Arts/ Honor Graduate -
Pitt Community College
05.2010
Some coursework completed (3 out of 4 years) -
Averett Univerity
07.2009
Advanced Diploma/ Honor Graduate -
Gretna High School
06.2006
Certified Nursing Assistant -
Pittsylvania County Technical Center
06.2006
Skills
- Staff Management
- Operations Management
- Consulting
- Strategic Planning
- Financial Management
- Organizational Structuring
- Marketing
- Customer Acquisition
- Trends Analysis
- Business Development
- Team Leadership
- Entrepreneurial and Innovative
- Investor Relations
- Strategic Vision
- Client Engagement
- Team Engagement
- Planning and Execution
- Budget Management
- Business Growth and Retention
- Opportunity Identification
- Vendor Relations
- Business Marketing
- Brand Building
- Audience Engagement
- Research and Trend Analysis
- Relationship Building
- Training and Onboarding
- Strategic Marketing
- Marketing Program Management
- B2C Marketing
- Brand Development
- Brand Positioning
- SEO Optimization
- Content Curation
- Social Media Strategy
- Content Development
- Decision-Making
- Digital Marketing
- Program Marketing
- Campaign Management
- Social Media Marketing
- Public and Media Relations
- Promotional Events
- Campaign Planning
- Search Engine Optimization
- Creative and Innovative
- Social Media Platforms
- Social Media Campaigns
Home
704-997-5411
References
- Tonja Locklear, 434-791-5600, Averett University
- Dara Logan, 434-548-3815, Averett University
Extracurricular Activities
I participated in Big Brothers/Big Sisters. In high school I was very active with numerous clubs and organizations. I was the President of the National Honor Society, Secretary of HOSA, and the 2003 Miss Gretna High School. I also played Softball for 12 years and I ran cross country and track for 2 years.
Accomplishments
- Most Influential Women of Lake Norman 2018-2023
- Lake Norman Woman on the Move 2016-2022
Languages
English
Professional
Spanish
Elementary
Affiliations
- Lake Norman Chamber of Commerce
- Mooresville Chamber of Commerce
- Women in Networking
References
References available upon request.
Timeline
Founder
Shades of Love LKN 501(c) Non- Profit Organization
2016.06 - Current
Operations Manager
ULTA Beauty
2011.01 - 2012.08
Tanning Consultant/ Trainer
Tan N Bed
2009.09 - 2011.01
Owner
Moments by Heather Edmunds & Company
2008.03 - Current
Sales Consultant/ Trainer
Radioshack/SCK
2008.01 - 2009.09
Senior Assistant Store Manager
Pier 1 Imports
2007.06 - 2008.07
Bachelor’s Degree in Liberal Studies -
UNC-G
Associates Degree in Fine Arts/ Honor Graduate -
Pitt Community College
Some coursework completed (3 out of 4 years) -
Averett Univerity
Advanced Diploma/ Honor Graduate -
Gretna High School
Certified Nursing Assistant -
Pittsylvania County Technical Center
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