Heather Erickson
Minneapolis,MN
Summary
Professional content strategist with strong expertise in search engine optimization and content creation. Proven track record in developing high-quality, impactful content that drives traffic and engagement. Strong focus on collaboration and achieving measurable results, adaptable to changing needs, ensuring team consistently meets goals. Skilled in keyword research, on-page SEO, and content planning, while excelling in communication and problem-solving. Excels in preparing well-structured drafts and editing posts. Team player possessing impeccable grammar and in-depth comprehension of Microsoft Office, Google Workspace, and Canva.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Operations Manager
Jack's Caregiver Coalition
01.2024 - 05.2025
- Planned, organized, and coordinated community events, including four CaregiverCON (conference for family caregivers) events.
- Updated and optimized content for SEO, redesigned and maintained two company websites.
- Supervised and coordinated with our graphic designers to create a social media strategy. Led weekly team meetings using the EOS Model's L10 structure
- Prepared and edited correspondence, reports, and presentations for the executive team using Microsoft Office Suite and Canva, including our annual report, social media posts, our quarterly newsletter, and graphics for events.
- Created logos and brand marketing strategy.
- Managed multiple task priorities simultaneously, adapting to changing needs and deadlines seamlessly
- Empowered graphic design contractors to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
Owner
Done So Write
03.2015 - 01.2024
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Consulted with clients to improve their SEO and website design to increase traffic and conversions.
- Provided editing services for websites, whitepapers, and publications.
- Created Brand Guides for consistency and recognition across platforms.
- Authored and published two award-winning books.
SEO Content Writer
Iceberg Web Design
09.2019 - 03.2023
- Interviewed clients and then created engaging and informative digital content for various platforms, including websites, blogs, social media, and email campaigns
- Developed content strategies to drive website traffic and increase user engagement
- Optimized content for search engines (SEO) to improve organic visibility and increase website ranking
- Collaborated with cross-functional teams, such as web development and UX design, to align content with brand guidelines and objectives
- Crafted compelling headlines, taglines, and calls-to-action to capture audience attention and encourage click-through rates
- Edited and proofread all written materials for grammar accuracy, clarity of message, consistency in tone/style/brand voice
- Proficient in Google Workspace and Teams Project Management
Education
High School Diploma -
Perpich Center for the Arts
Golden Valley, MN06.1993
Skills
- Customer service
- Communication skills
- Problem-solving
- Team leadership
- Client relationships
- SEO strategy
- Image optimization
- Link building
Certification
Driver's License
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Operations Manager
Jack's Caregiver Coalition
01.2024 - 05.2025
SEO Content Writer
Iceberg Web Design
09.2019 - 03.2023
Owner
Done So Write
03.2015 - 01.2024
High School Diploma -
Perpich Center for the Arts
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