Heather Eschtruth
Sandy,UT
Summary
Self-motivated Medical Sales Representative with 12+ year history in medical account and territory management. Poised professional with background developing loyal, professional relationships with clients. Known for excellence in product knowledge, sales pipeline expansion and customer retention.
Overview
28
28
years of professional experience
Work History
Real Estate Agent
Edge Homes LLC
03.2020 - Current
- First real estate transaction totaled over $2M.
- Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Negotiated, facilitated, and managed real estate transactions.
Medical Software Sales Executive
HEALTHICITY
04.2015 - 04.2020
- Involved in product launch of Compliance software
- Landed largest company account with University of Texas 3 year contract at $300,000.
- Responsible for introducing medical software such as HIPAA Compliance and auditing to hospitals, physician groups and health systems nationwide
- Consistently in top of sales every month
- Delivered performance goals, quotas associated with developing, pursuing, and closing leads
- Exceeded expectations by always looking outside the box for client solutions.
Senior Manager of Business Development
UPS SCS
01.2013 - 01.2015
- In Healthcare Logistics and
- Distribution, Identify healthcare sub segment target focus areas
- Identify new product launch opportunities with biotech, generic pharmaceutical and medical device companies and work with manufacturer product managers to develop channel strategies for product launch
- Develop tailored sales approach to key sub segment groups
- Establish contact with existing and new customers to identify multi-channel distribution business opportunities that will be enabled by the UPS Order to
- Cash solution
- Develop relationships with key company personnel to include Supply Chain, Trade
- Relations / Trade
- Markets, Product Managers, and leadership personnel at C- level.
Territory Sales Representative
WYETH PHARMACEUTICALS
01.2003 - 01.2005
- Successfully promoted Effexor XR and Protonix and consistently delivered sales, account management and customer development results in Ohio, West Virginia and Kentucky territory
- Established strong differentiation of competing products resulting in prescribing behavior changes with several important physician accounts
- Provided samples for offices in targeted territory as well as developed new targets in area
- Designed strategic and tactical plans to successfully negotiate and sell providers on the value and benefits of products
- Proactively collaborated with management and customers to accomplish stated business objectives and develop long-term customer relationships
- Consistently met and exceeded established leadership principles and performance measures.
Spinal Sales Representative
SPINAL SOLUTIONS
01.2002 - 01.2003
- Realized outstanding leadership of business development by providing spinal instrumentation for fusions and minimally invasive procedures
- Attended surgical procedures in operating room to assist with sizing of implants and grafts for fusions
- Developed and strengthened partnerships with neurosurgeons, orthopedic surgeons, interventional radiologists, and pain management physicians to generate and improve sales opportunities.
Orthopedic Sales Representative
INTERWEST ORTHOPEDlCS
01.1996 - 01.2002
- Established strong differentiation of competing products resulting in sales of total joint replacements for knees, hips, shoulders and joint revisions with several important physician accounts
- Worked with one of America's most leading experts on total joint replacement of the knee, Dr
- Aaron Hofmann
- Simultaneously worked with existing accounts and sales generating projects at all stages of sales continuum to provide higher value and improved patient health outcomes through physician collaboration, relevant resource allocation, and training.
- Supplied hospitals and physicians with in-depth information on Total Knee, Hip, and Shoulder Replacement.
- Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
- Demonstrated proper equipment use by showing clients product setup and operation using advanced knowledge of medical and surgical processes.
Education
Bachelor of Science - Sports Science
UNIVERSITY OF UTAH
Salt Lake City, UT05.2001
Skills
- Bid Preparation
- Site Visits
- Clinical Support
- Sales Territory
- Service Education
- Medical Office Prospecting
- Professional Development
- Hospital Sales
- Deal Negotiations
- Prepare Sales Presentations
- Biomedical Science
- Value Proposition
Additional Information
- Certifications and Licenses , Real Estate License February 2020
Timeline
Real Estate Agent
Edge Homes LLC
03.2020 - Current
Medical Software Sales Executive
HEALTHICITY
04.2015 - 04.2020
Senior Manager of Business Development
UPS SCS
01.2013 - 01.2015
Territory Sales Representative
WYETH PHARMACEUTICALS
01.2003 - 01.2005
Spinal Sales Representative
SPINAL SOLUTIONS
01.2002 - 01.2003
Orthopedic Sales Representative
INTERWEST ORTHOPEDlCS
01.1996 - 01.2002
Bachelor of Science - Sports Science
UNIVERSITY OF UTAH
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