Heather Feit
Craryville,NY
Summary
Methodical Executive Vice President with passion for motivating focused teams toward goal attainment. Known for adhering to high ethical standards and embracing new challenges. Expertise in networking, contracts and negotiations and forecasting.
Overview
27
27
years of professional experience
Work History
Executive Vice President
Day One Agency
02.2019 - Current
- Formed senior leadership team through rigorous interviews and extensive candidate research.
- Achieved company growth by implementing strategic initiatives and fostering collaboration across departments.
- Managed risk effectively by implementing robust policies and procedures designed to mitigate potential threats to the business.
- Led cross-functional teams in executing large-scale projects on time and within budget constraints, contributing to overall company success.
- Assembled team of vice president-level leaders to grow business and develop group.
- Developed strong relationships with key industry partners, resulting in mutually beneficial business opportunities.
Executive Vice President, Brand Communications
PMK*BNC
03.2016 - Current
- Experienced in a fast-paced agency environment and consumer products company, leading global cross-functional teams to execute integrated marketing plans with an emphasis in fashion and/or entertainment
- Overall account strategist and lead client counsel: develop and oversee corporate and consumer communication programs with a focus on perception-changing brand positioning; oversee national media relations teams, sponsorships and events and celebrity procurement
- Head of New York Brand Communications team, managing 25+ employees, oversight of staff, culture development and responsible for cultivating and growing employee relations
- Management of agency operations, responsible for P&L, and $4M+ in annual revenue
- Lead all aspects of strategic media relations planning and execution of integrated marketing campaigns across multiple and to help clients decode the ever-changing media environment
- Talent selection and booking, publicity outreach, and securing high-profile media coverage
- Responsible for cultivating over $2 million in new and organic business opportunities and leading on all fashion new business opportunities
- Clients Include (past and present): American Express, Howard Hughes Corporation, Pepsi, Coach, and Columbia Sportswear.
Senior Director, Global Public Relations
Coach, Inc.
07.2007 - 01.2012
- Developed and executed seasonal publicity strategies to reinforce Coach's fashion credibility, support key marketing initiatives, new product launches, new store openings, executive media opportunities and brand stories; developed pitch, secured opportunities and prepared executives for all interview opportunities
- Developed a cohesive launch strategy for the brand in new European markets; managed PR strategy, PR agencies and events for the launch of the brand in France, London, Spain, Portugal and Ireland
- Established Coach's global public relations policies and practices with international accounts and PR agencies; key corporate liaison for international press offices in Tokyo, Hong Kong, Taiwan, Malaysia, Singapore, Thailand and Mexico
- Responsible for domestic and international events including: editor previews, large-scale store opening events, in-store events, product launch parties, philanthropic activities and executive entertaining
- Coordinated Coach's investor relations and legal teams on all media, events and messaging related to Coach's Dual Listing on the Hong Kong Stock Exchange
- Key media relations contact for brand stories in national longlead, regional, short-lead, and broadcast outlets; partnered with other departments including legal and investor relations to develop media outreach program; successfully launched Coach's anti-counterfeit media campaign
- Oversaw Coach internal events including Town Hall meeting for over 1,600 Coach employees; partnered with human resources and investor relations on all corporate communication to ensure consistent messaging both internally and externally
- Liaison for Coach philanthropic activities for the newly formed Coach Foundation, which includes charities such as Breast Cancer Research Foundation and Peace First
- Responsible for overseeing the launch of Coach's first fragrance; launching with a national and regional media campaign, which culminated with a large-scale fragrance launch event in Los Angeles attended by celebrities and tastemakers.
Assistant/ Account Executive/ Senior Account Executive
Rogers & Cowan
06.1997 - 12.2000
- Served as primary client contact and managed key brand initiatives
- Launched and secured coverage of new products in national and regional media, newspapers, industry trades, electronic and radio outlets; coordinated editorial appointments; organized and executed special events
- Coordinated tour press, press conference and album press for the Rolling Stones Bridges To Babylon Tour
- Managed and coordinated publicity and special events for GRAMMY Award shows
- Orchestrated New York press conference, New York industry lunch and GRAMMY In The Schools; assisted in planning of the pressrooms in order to arrange for maximum television, radio, print and photo coverage
- Clients Include: Ray-Ban, Swatch, Grammy's, Rolling Stones, and Altoids.
Education
B.A. Public Communication -
The American University
Washington, DC05.1997
Communications -
London Guildhall University
06.1996
Skills
- Organizational Growth
- Customer care
- Leadership experience
- Strategic planning and execution
- Strategic Partnerships
- Employee Retention
- Account Management
- Corporate and Consumer Communications
- Staff Guidance and Management
- Results Orientation
- Relationship and Team Building
- Leadership and People Development
- Influencer and Paid Talent Marketing Business Strategy
- Deep Organic Industry Relationship
Timeline
Executive Vice President
Day One Agency
02.2019 - Current
Executive Vice President, Brand Communications
PMK*BNC
03.2016 - Current
Senior Director, Global Public Relations
Coach, Inc.
07.2007 - 01.2012
Assistant/ Account Executive/ Senior Account Executive
Rogers & Cowan
06.1997 - 12.2000
B.A. Public Communication -
The American University
Communications -
London Guildhall University
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