Heather Folker

• Managed a team to provide excellent customer service to members and potential customers.
• Created business plans for providing new services to members such as a new online community, membership dues increase, online career center and a new national credential.
• Launched NEHA's first online community with the outside vendor Tradewing. It exceeded engagement expectations and is used as an example of a successful community for Tradewing sales.
• Increased membership by an average of 3% each year by improving the onboarding process, analyzing our data, and identifying new markets.
• Improved membership retention by simplifying the renewal process.
• Worked with Board members on various committees to enhance volunteer engagement, increase diversity in leadership and make committee processes more efficient.
• Planned and managed various social events at the annual conferences, which draws approximately 1,000 attendees annually, including Town Halls, Awards events, and new member and student engagement.

Communications

• Develop comprehensive communications strategies to communicate mission, vision and values of the Associations
• Write and proof press releases, speeches, ad copy, short articles, letters, and e-mails
• Communicate effectively with clients about benefits, and the Association’s mission, goals and opinions
• Oversee web content and updates (currently working on a website redesign)
• During the pandemic, launched a new daily enewsletter which readers love because if its engaging and casual language
• Increased video production to communicate mission, vision and values of the association on an increased number of platforms
• Lead the major redesign of the monthly flagship publication (the first redesign in 15 years)
• Lead crisis communications efforts
• Launched Associations’ first online social networking strategy with LinkedIn, Facebook, Instagram and Twitter
• Launched Associations’ first online community with Higher Logic
• Attend various networking events to create and maintain relationships in the industry and to identify collaborative opportunities
• Successfully launched new online directory to legal community and public at large

Marketing

• Maintian an average 93% retention rate with 18,000 members
• Develop and implement marketing campaigns
• Analyze data to note trends and implement targeted marketing strategies
• Worked with outside marketing firm for a complete rebrand of both associations
• Implemented Associations’ first automated email marketing platform with InFormz

Management and Teamwork

• Manage a team of seven professionals from legal editors to graphic designers to social media specialist
• Manage marketing collateral projects from start to completion
• Oversee all contracts and revenue for publications and annual sales projections
• Work with graphic designers to ensure branding and design is consistent, and achieves project goals and objectives
• Work with individuals and groups on content and design
• Manage groups of up to 50 volunteers for events and projects
• Create and adjust annual marketing budget for both associations and incorporate planning into marketing objectives
• Manage all affinity program contracts and non-dues revenue.

Research

• Create online member surveys working with Survey Monkey
• Summarize results to present to Association Boards
• Work with vendors to conduct a bi-annual economic survey of members to identify trends and offer salary guides to members