Heather Green
Cameron,NC
Summary
Detail-oriented team player with strong organizational skills eager to secure a position in a growing and vibrant company where Ad Operations experience can contribute to the organization’s profitability and effectiveness.
Overview
16
16
years of professional experience
Work History
Ad Trafficker
Endeavor Business Media
07.2020 - Current
- Posting ads in Google Ad Manager to run on 19 company websites averaging approximately 250 ad campaigns per month
- Posting ads in Facebook Ads Manager for various publications
- Scheduling and deploying e-newsletters through various content management systems such as Base and Aspire averaging approximately 150 e-newsletter ads per month
- Assisted in troubleshooting and streamlining various migration efforts of new acquisitions for both newsletters and websites
- Communication with sales representatives, editors, and various team members to solve immediate and technical issues
- Organized and proactive in asking for missing material to ensure deadlines are met
- Proficiency with Google Ad Manager, Facebook Ads Manager, Clipcentric, AdOrbit (formerly MagHub), Base, EmailX, Native Article Posts, Microsoft Office Suite, Microsoft Teams, Testing & Troubleshooting Creative, Client Services, and Native & Sponsored Advertising
Ad Trafficker / Campaign Analyst /Inventory Specialist
Informa (formerly United Business Media)
11.2007 - 06.2020
- Responsible for managing placement, maintenance, and testing of all ad materials, 3rd party tags, HTML ads, as well as new ad technologies
- Maintained and communicated ad specs to clients, sales teams, and agencies
- Managed lifespan of online advertising orders and newsletter campaigns from start to finish – including requesting materials, order insertion, order management, technical setup (trafficking), and reporting
- Monitored delivery, optimized campaigns based on client’s success metrics, and ensured campaign delivery
- Provided weekly, monthly, and post campaign reporting for advertisers and sales teams
- Analyzed online viewership trends across websites and provided sales teams with recommendations, limitations, and breakouts of available ad space
- Provided excellent customer service for clients, agencies, and sales teams
- Extremely diligent and organized
- Proficiency with Google Ad Manager, Fattail/AdBook, SalesForce, AppNexus, Feathr, Microsoft Office Suite, Microsoft Teams, Testing and Troubleshooting Creative, Client Services
Education
Bachelor of Arts - Elementary / Early Childhood Education
King's College
Wilkes-Barre, PA12.2001
Skills
- Google Ad Manager
- Facebook Ads Manager
- Clipcentric
- AdOrbit (formerly MagHub)
- Base, EmailX, and Aspire
- Microsoft Teams and Microsoft Office Suite
- Fattail/AdBook and SalesForce
Timeline
Ad Trafficker
Endeavor Business Media
07.2020 - Current
Ad Trafficker / Campaign Analyst /Inventory Specialist
Informa (formerly United Business Media)
11.2007 - 06.2020
Bachelor of Arts - Elementary / Early Childhood Education
King's College
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