Heather Hanlon
Www.linkedin.com/in/heatherhanlon
Summary
Results-oriented professional with a strong background in transformation, integration, business process optimization, and digital marketing. Exceptional ability to manage high-priority projects, integrate ERP systems, and enhance operational performance. Highly skilled in cross-functional collaboration, resource management, and leading teams through complex transformations. Successful in driving revenue growth through strategic marketing and data-driven decision-making.
Overview
9
9
years of professional experience
Work History
Director, Transformation Office – Integration and Business Process Optimization
Iconex
Remote
01.2021 - Current
- Spearheaded the integration of new acquisitions, including ERP systems and related business processes
- Conducted gap analyses to ensure zero business interruption during transitions
- Managed project and resource allocation, ensuring timely and efficient implementation
- Led requirements gathering, training documentation, and key user training
- Served as Subject Matter Expert (SME) for COM, Manufacturing, and Warehousing
- Directed 8 M3 integrations and oversaw data migration from old ERP systems to Infor M3
- Coordinated multi-level testing, EDI onboarding, and business process analysis
- Implemented Factory Track programming, including training and maintenance.
Director, Marketing and Label Business Operations
Iconex
Atlanta, GA
01.2020 - 12.2020
- Oversaw marketing and label business operations, optimizing processes for efficiency and effectiveness
- Led initiatives to improve operational performance and integrate marketing strategies.
Program Manager, Transformation Office
Iconex
Global
02.2019 - 01.2020
- Managed large-scale transformation projects, ensuring alignment with strategic goals
- Directed cross-functional teams to implement process improvements and technology integrations.
Sr. IT Business Analyst
Iconex
Duluth, GA
02.2017 - 02.2019
- Managed five Infor M3 implementations across multiple plants
- Provided training on mobility solutions for warehousing and manufacturing
- Led the integration of Magento Community Edition eCommerce platform with Infor M3
- Championed the development and launch of M3 e-commerce site
- Oversaw software integration and EDI transitions, including regression testing
- Executed multi-channel marketing programs and optimized digital marketing strategies to enhance SEO performance.
Global Digital Marketing Manager
LexisNexis Risk Solutions
Alpharetta, GA
08.2015 - 02.2017
- Developed and executed strategic digital and social media marketing campaigns to increase revenue and drive leads
- Managed media planning, SEO/SEM, social media, and advertising/direct mail efforts
- Implemented demand-generating campaigns for global markets, significantly contributing to revenue growth
- Led the LinkedIn Sales Navigator pilot program, enhancing social selling strategies and increasing sales revenue
- Set guidelines for the Sales Navigator pilot to maximize social selling success
- Provided data-driven insights for strategy development and campaign performance assessment
- Analyzed data reports to optimize media performance and achieve maximum ROI.
Education
Bachelor of Science in Industrial Technology -
Central Connecticut State University
Skills
- Project Management
- M&A Integration
- Communication
- Process Improvement
- Operational Excellence
- Due Diligence
- ERP Systems (Infor M3, Magento)
- Data Migration
- EDI Onboarding and Management
- Business Process Analysis
- Training and Development
- Strategic Marketing
- Media Planning
- SEO/SEM
- Social Media Management
- Data Research & Analysis
- Negotiation & Closing
Timeline
Director, Transformation Office – Integration and Business Process Optimization
Iconex
01.2021 - Current
Director, Marketing and Label Business Operations
Iconex
01.2020 - 12.2020
Program Manager, Transformation Office
Iconex
02.2019 - 01.2020
Sr. IT Business Analyst
Iconex
02.2017 - 02.2019
Global Digital Marketing Manager
LexisNexis Risk Solutions
08.2015 - 02.2017
Bachelor of Science in Industrial Technology -
Central Connecticut State University
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