Heather Hargrove
Orlando,Fl
Summary
Strategic Virtual Events Manager with a strong background in B2B software marketing, customer engagement, and project management. Passionate about delivering high-quality virtual events and campaigns that drive growth and customer satisfaction.
Overview
5
5
years of professional experience
Work History
Founder
By Grove LLC
08.2019 - Current
- Established and currently oversee By Grove LLC, firm dedicated to business automation and system implementation
- Developed the "Fill The Room" system, comprehensive solution that enhances customer engagement from event sign-up to conversion.
- Orchestrated comprehensive, data-informed virtual campaigns that successfully attracted high-quality leads.
- Facilitated webinars and video content in collaboration with key partners, bolstering customer marketing initiatives.
- Liaised closely with stakeholders to ensure timely and targeted delivery of virtual events, adhering to defined scope, timeline, and budget.
- Streamlined all facets of campaigns, from promoting events to distributing leads, identifying opportunities for webinars and virtual events.
- Conducted thorough post-event evaluations, providing insights on attendee feedback, goal achievement, and suggestions for enhancing future events.
- Implemented automated systems that increased client retention by 35% and enabled an estimated $5+ million in efficiency and revenue growth
- Clients have reported a 30% time savings, leading to a 25% average revenue increase due to the ability to onboard more clients and concentrate on core operations
- Emphasized user experience and customer journey in all business automation strategies, ensuring smooth onboarding and interaction processes that boost customer satisfaction and loyalty.
National Account Manager
Chetu, Inc
09.2018 - 04.2019
- Worked as a National Account Manager at Chetu, Inc., a global provider of high-quality, cost-effective software development solutions.
- Attentively listened to customer needs and developed IT solutions that best fit their objectives.
- Guided customers through Chetu's engagement model, fostering long-term relationships.
- Consistently met or exceeded new business quotas, contributing to a significant increase in revenue during my tenure.
- Connected clients with a team of 1500 developers specializing in various industries, including Hospitality, Finance and Banking, Agriculture, Meetings & Events, and Gaming.
Education
M.S - Public Administration
KAPLAN UNIVERSITY
B.S - Accounting
UNIVERSITY OF CENTRAL FLORIDA
Skills
- Virtual event management
- End-to-end SaaS sales
- Business automation and system implementation
- Collaboration across departments
- Attention to detail
- Expertise in SaaS platforms
- Strategic planning
- Business process automation
- Digital marketing strategy, including online marketing, email marketing, and social media automation
- Content strategy development and multi-platform content repurposing
- Conversion optimization
- People Management
Timeline
Founder
By Grove LLC
08.2019 - Current
National Account Manager
Chetu, Inc
09.2018 - 04.2019
M.S - Public Administration
KAPLAN UNIVERSITY
B.S - Accounting
UNIVERSITY OF CENTRAL FLORIDA
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