Heather Hogan
Philadelphia,PA
Summary
Proven Product Marketing Associate with a track record of developing on-trend products that meet market demands, notably at Westinghouse Lighting. Excelled in market research analysis and strategy development, enhancing brand engagement and customer segmentation. Demonstrated project management prowess and competitive analysis skills, driving product innovation and profitability.
Overview
8
8
years of professional experience
Work History
Product Marketing Assoicate
Westinghouse Lighting
11.2021 - Current
- Analyzed internal data and conducted external market research to develop on-trend, profitable new products, while identifying target customer segments and analyzing their needs.
- Assisted in managing simultaneous development cycles for multiple product categories.
- Communicated cross-functionally, with the Global Supply Chain and sales teams regarding the development of new products.
- Worked closely with marketing and sales teams to create product positioning, messaging, and pricing strategies, ensuring that product launches effectively communicate the intended message for each introduction.
- Maintained and updated marketing data in the APRD system to ensure accurate reporting, while consistently monitoring and analyzing marketing programs using internal data reporting tools.
- Continuously evaluate customer feedback to improve, refine, or update products.
Marketing & Operations Manager
Philadelphia Racing Products
09.2020 - 10.2021
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to the CEO.
- Developed key relationships with vendors and customers, including graphic designers and shipping agents.
- Managed complete database of all creative files, contacts, and project materials.
- Leveraged email, print, and social campaign strategies to strengthen brand awareness with target consumers.
- Managed company operations with responsibility for scheduling, purchasing, and inventory control.
Marketing Associate
Philadelphia Raing Products
03.2017 - 09.2020
- Developed marketing strategy to improve brand engagement, resulting in increased social media presence.
- Wrote fresh, engaging marketing copy to grab attention of target consumers and promote sales.
- Managed and developed content for social media platforms, evaluated engagement levels, and reported the results to marketing management.
- Conducted marketing research to compile competitors' data and identify new potential revenue streams.
- Gathered competitor data, analyzing pricing, product sales, and marketing strategies.
Education
BBA - Marketing
Temple University: Fox School of Business
Philadelphia, PA01-2013
Skills
- Market Research Analysis
- Competitive Analysis
- Product Development
- Strategy Development
- Customer Segmentation
- Project Management
Timeline
Product Marketing Assoicate
Westinghouse Lighting
11.2021 - Current
Marketing & Operations Manager
Philadelphia Racing Products
09.2020 - 10.2021
Marketing Associate
Philadelphia Raing Products
03.2017 - 09.2020
BBA - Marketing
Temple University: Fox School of Business
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