Heather Holman
Director of Partner Incentives and Investments
Maple Valley,WA
Summary
Savvy, results-driven technology professional with a broad strategic and technical channel background including, sales, marketing, technical enablement program development, project, operations and cross-functional management. Demonstrated expertise working and partnering with internal and external customers, executives, managers, engineers, and product teams to achieve goals. Proven leader with innovative analysis and problem resolution capabilities involving complex technical and business strategy and process subject matters.
Overview
21
21
years of professional experience
Work History
Director, Partner Investments and Incentives
VMware
1 2022 - 1 2024
- As Director for Channel Incentives and Investments I had a high impact on the success of the organization
- My responsibilities encompassed key areas, from program development and execution to team leadership and innovative organizational structuring.
Sr. Business Strategy Manager
Microsoft
01.2019 - 01.2022
- Develop and execute programmatic strategy, design and management of Microsoft partner programs, operations, marketing, and business advocacy to align partner programs with partner channel strategies.
Global Channel Marketing Manager
Microsoft
01.2018 - 01.2019
- Develop and execute programmatic management of marketing campaign, marketing operations and business advocacy to align Global Engagement Programs with Partner Channel Go-To-Market strategies.
Sr. Business Manager, Partner Channel Enablement Team
Microsoft
01.2016 - 01.2018
- Owned Budget management, Operational ROB, KPI Metrics, and Communication process for 150-person organization.
Program Manager-Partner Channel Sales Organization
Microsoft
01.2012 - 01.2016
- As member of the US Channel Strategy and Programs team I managed the Partner Channel Seller, Application Customer Immersion, Cloud Platform Immersion, and Data Platform Proof of Concept programs to ensure the right number of channel sellers/partners were available to meet capacity needs and building a world-class community of subject matter experts for the sales organization to co-sell with and sell through.
Program Manager-Sales Excellence
Microsoft
01.2010 - 01.2012
- Drove organizational efficiencies, aligning core business processes, optimizing sales execution and accountabilities and increasing sales role competencies and skill sets.
Sr. Marketing Program Manager
Microsoft
01.2008 - 01.2010
- Delivered leadership, decision making, process management and problem resolution with production tools; project management and change management for enterprise infrastructure support teams and vendors.
Tele-Sales Capacity Manager
Microsoft
01.2006 - 01.2008
- Provided leadership and strategic direction for Inside Tele sales capacity management supporting Mid-Market and Enterprise segment in building quality sales pipeline while exceeding organizational revenue goals.
Partner Account Manager
Microsoft
01.2001 - 01.2006
- Responsible for creating and implementing business development plans for strategic and high potential partners to build a sustainable and long-term business practice, unlocked value for customers, and redefine how organizations use the platform.
Education
Bachelor of Science Degree, Business Administration - Marketing/Merchandising and Psychology
Mayville State University
Skills
Budget Control
Professional Recognition
- Creating Clarity Award Q4 FY20
- North America Customer Partner Experience Champ Q4 FY15
- Organizational Leadership Q4 FY15
- United States Customer Partner Experience Q3 FY15
- Extreme Team Award Q3 FY13
- Extreme Team Award Q1 FY12
- United States Customer Partner Experience Award Q3 FY12
- Circle of Excellence Gold Award FY10
- One Microsoft Award Q4 FY09
- Make it Happen Award Q1 FY09
- Make it Happen Award Q3 FY07
- Dynamics YOY Revenue Growth Leader Award
- Customer/Partner Experience Award FY05
- Moving Big Rocks FY05
- 100% Sales Club FY05
- 100% Sales Club FY04
- 100% Sales Club FY03
- 100% Sales Club FY02
- 100% Sales Club FY01
- 100% Sales Club FY00
Leadership And Volunteer Work
- Vine Maple Place
- Epilepsy foundation
- Dyslexic Advantage
- Northwest Harvest
- MS Society
- Crones Colitis Association
- Maple Ridge Highlands Homeowners Association-Treasurer
- Gymnastics Gold Club Booster -President
Professional Development
- Prosci Certified Change practitioner
- Lean Six Sigma Green Belt Certified
- Solution Selling Certified
Timeline
Sr. Business Strategy Manager
Microsoft
01.2019 - 01.2022
Global Channel Marketing Manager
Microsoft
01.2018 - 01.2019
Sr. Business Manager, Partner Channel Enablement Team
Microsoft
01.2016 - 01.2018
Program Manager-Partner Channel Sales Organization
Microsoft
01.2012 - 01.2016
Program Manager-Sales Excellence
Microsoft
01.2010 - 01.2012
Sr. Marketing Program Manager
Microsoft
01.2008 - 01.2010
Tele-Sales Capacity Manager
Microsoft
01.2006 - 01.2008
Partner Account Manager
Microsoft
01.2001 - 01.2006
Director, Partner Investments and Incentives
VMware
1 2022 - 1 2024
Bachelor of Science Degree, Business Administration - Marketing/Merchandising and Psychology
Mayville State University
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