Summary
Overview
Work History
Education
Skills
Technicalexperience
Priorexperience
Timeline
Generic

Heather Hoyle

Sandwich,IL

Summary

Channel Program Manager/Sales Operations Analyst with 20+ years of experience seeking a new opportunity. Proven history of streamlining operations and delivering enhanced revenue growth through strategic business development initiatives. Strong analytical abilities and excellent communication skills including negotiations, strategic sales, and cultivating client relationships.

Overview

17
17
years of professional experience

Work History

Senior Sales Operations Analyst

ADTALEM GLOBAL EDUCATION
09.2022 - Current
  • Collaborated closely with Director of Enrollment Enablement to ensure overall health and efficiency of sales data in CRM and support implementation of strategic initiatives for regional sales teams
  • Worked closely with Marketing to integrate data from third-party call center into internal systems and sort leads
  • Supported Enrollment Enablement team in the creation of a biweekly Commercial Ops presentation for executives based on data from PowerBI and evolving requirements from leadership
  • Enhanced customer engagement and improve UX by reducing customer effort throughout student journey, solving cases from Sales teams when applicants or students have technical issues with the online application and bringing them through the process from Inquiry, to Applicant, to Enrolled students
  • Tested multi-channel acquisition programs and provided user acceptance testing for technology implementations
  • Liaised between regional sales teams, legal department, operational team, and IT to support the implementation of program state restrictions
  • Worked with development team on field filters in Salesforce to create opportunities for enhanced reporting
  • Key Achievement: Created a Lead Routing Audit Dashboard in Salesforce for various Assignment Groups that led to an adjustment in assigning of leads to Enrollment Specialists
  • Key Achievement: Provided requirements to Product Management team regarding course updates related to state closures and Salesforce opportunity cleanup, and configured field mapping in Dataloader to quickly mass update opportunities.

Channel Program Manager (Contract)

NUTANIX
05.2021 - 07.2022
  • Responsible for Global Business Development Funds (BDF)/Marketing Development Funds (MDF) process using Salesforce and Oracle Netsuite
  • Managed Top Partner Reseller Rebates, Portfolio Products Rebates, and Distributor Rebates, upholding program guidelines and assisting partners with rebate portal
  • Oversaw quarterly audits for program eligibility
  • Created and analyzed reports for various programs using advanced Excel skills
  • Effectively managed cross-functional projects and complex channel programs and processes, such as MDF updates in Salesforce based on budget allocations.

Sales Support Senior Analyst

SONICWALL, INC.
07.2017 - 05.2021
  • Responsible for Global MDF, including updates to guidelines, regional updates, managing global budgets, claim processing, and weekly payments to partners; delivered current/future state process mapping for MDF and Reseller Rebate programs
  • Created quarterly PowerPoint presentations based on individual reporting, and presented to finance leadership to identify significant changes
  • Managed North America, EMEA, and LATAM Reseller Rebates including weekly update reporting, quarterly analysis, and quarterly payouts; communicated revenue updates to stakeholders to promote growth
  • Delivered weekly reporting for Partner Software Business Unit of Sonicwall's highest revenue partner
  • Identified opportunities to improve processes and develop more efficient workflow
  • Collaborated with Sales Team, Team Leaders, Finance, and IT to plan for upcoming changes
  • Key Achievement: Identified gaps in communication of revenue analysis and provided new details to Sales team to support opportunities for partner development and increased sales
  • Key Achievement: Reorganized global MDF budgets in SFDC, collaborating with IT and Finance to remedy breaks in the process, facilitating proper quarterly visibility for Channel Marketing
  • Key Achievement: Implemented a new process to communicate successful revenue growth to partners.

Sales Operations Support/Associate Account Executive

PRAGMATIC MARKETING INC.
09.2015 - 07.2017
  • Provided exceptional sales and marketing support
  • Consulted with Product Management teams to develop course content and product offerings
  • Cultivated relationships with key customers for high-value private training sessions, using Salesforce to manage leads
  • Registered new public training courses, collected payments, and provided invoices
  • Collected campaign data and leads from Marketing department, updated information in SharePoint, and distributed leads for outbound calling campaigns
  • Responsible for daily revenue reporting and tracking department activities to achieve sales goals
  • Proactively identified new business opportunities by following up with previous customers
  • Maintained customer portal for opportunities to increase seats in private training sessions
  • Collaborated with Sales Team, Account Executives, Logistics, and VP of Products to strategize for events
  • Key Achievement: Created Associate Account Executive position to accommodate company needs and goals
  • Key Achievement: Supported over 170 public events with an average of 40 attendees
  • Key Achievement: Enhanced revenue growth by implementing a new process for numerous calling campaigns.

Sales Support Representative/Industrial Coordinator

IDEAL INDUSTRIES
10.2007 - 06.2015
  • Supported outside sales representatives, entered recurring orders for high-volume customers and key accounts, and worked with manufacturing department to ensure on-time delivery of product
  • Managed key accounts including initial quote, account setup, and general follow-up
  • Documented orders for distributors and OEM customers, sent samples, and followed up to ensure satisfaction
  • Collaborated with production team to provide accurate updates to customers regarding backordered products
  • Managed lease program, ensuring customers had functioning equipment and lease fees were paid annually
  • Key Achievement: Launched a new Industrial Division with a colleague and co-managed key business units for over five years.

Education

Bachelor of Arts - Communications

Monmouth College
Monmouth, IL

Skills

  • Sales Operations
  • Deals Desk
  • CRM software
  • Consultative Sales
  • Program Management
  • Marketing Development Funds
  • Key Account Management
  • Lead Generation
  • Strategic Sales
  • User Acceptance Testing
  • Customer Service
  • Production Planning
  • Project Management
  • Data Analysis
  • Process Improvements
  • Agile Methodology
  • Contract Management
  • SaaS
  • Marketing
  • Cloud Computing
  • Enterprise Sales
  • Channel Sales

Technicalexperience

  • Power BI
  • Azure DevOps
  • Salesforce
  • PowerPoint
  • Excel
  • Sharepoint
  • Visio
  • Oracle
  • AS400
  • NetSuite
  • Slack
  • Jira
  • CRM Software
  • Project Management Software
  • Clarizen

Priorexperience

  • TEC/SCB Manufacturing, Palatine, IL, Sales Support Representative/Customer Service Representative, Five Years
  • Canon Solutions America, Schaumburg, IL, New Business Development Representative, Two Years

Timeline

Senior Sales Operations Analyst

ADTALEM GLOBAL EDUCATION
09.2022 - Current

Channel Program Manager (Contract)

NUTANIX
05.2021 - 07.2022

Sales Support Senior Analyst

SONICWALL, INC.
07.2017 - 05.2021

Sales Operations Support/Associate Account Executive

PRAGMATIC MARKETING INC.
09.2015 - 07.2017

Sales Support Representative/Industrial Coordinator

IDEAL INDUSTRIES
10.2007 - 06.2015

Bachelor of Arts - Communications

Monmouth College

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Heather Hoyle