Heather Jackman
Manchester,NH
Summary
Highly motivated professional with over 10 years of diverse experience in progressing through various challenging roles and fast-paced environments. Utilizes excellent prioritization, organizational, analytical, and multitasking skills to excel in any situation. Capable of supporting marketing campaigns, initiatives, projects, brand promotion efforts, event management, market research, and reporting tasks. Adept at facilitating in-field marketing initiatives to boost market impact and expansion. Utilizes expertise in social media platforms to drive customer awareness, engagement, and loyalty. Well-poised to excel within marketing roles.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Brand Marketing Specialist
CraftHouse Agency
02.2024 - Current
- Train new team members on sample coordination procedures, elevating overall team performance.
- Implement standard operating procedures for sample handling, ensuring consistency across the organization.
- Establish clear communication channels between departments, promoting seamless collaboration on sample-related tasks.
- Collaborate with cross-functional teams to facilitate efficient sample management and support project timelines.
Office Administrator
Red Bull Distribution Company
04.2023 - Current
- Contribute to a positive work environment by fostering strong working relationships among colleagues.
- Demonstrate exceptional multitasking abilities while juggling diverse responsibilities, including reception duties and ad-hoc administrative tasks.
- Lead employee onboarding through training new hires on office procedures, software applications, and company policies.
- Assist in event planning efforts for company gatherings, conferences, or workshops to enhance employee engagement and networking opportunities.
Bartender
Shoppers Pub & Eatery
09.2021 - Current
- Serve high customer volumes during special events, nights, and weekends.
- Contribute to a positive work environment through effective teamwork and communication with colleagues.
- Develop loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
- Train new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
Marketing Intern
Concord Craft Brewing Co.
01.2021 - 05.2021
- Supported in collecting essential marketing data by administering surveys, opinion polls, and questionnaires along with creation of necessary resources, tools, and methods
- Improved the identification and analysis of marketing trends by 20% as well as utilized consumer opinions to develop targeted marketing strategies
- Revamped and optimized organizational website to drive traffic, utilized social media platforms to improve outreach by 50%, and supported interactive social media efforts, leading to maximization of community engagement score by 60%
- Developed graphic representations of data to translate/interpret complex research findings for owners and brewers
Marketing Specialist
Front Door Agency
01.2021 - 05.2021
- Played an integral role in organizing annual virtual fundraiser events with over 500 attendees by delivering logistical support, preparing marketing content/material, and maximizing social media presence
- Reviewed and analyzed data to revise marketing strategies, resulting in improved social media following by 12%
- Realized a 30% improvement in brand awareness by enhancing social media presence, engagement, and effectiveness across all platforms to boost overall impact and performance
Server/Bartender
Thirsty Moose Taphouse
01.2020 - 09.2021
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Served food and beverages promptly with focused attention to customer needs.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
Podcast Co-Host
PTSD: People, Trauma, and Stress Discussed
11.2018 - 04.2020
- Managed, coordinated, and supported the development of key messages, content and brand voice
- Developed marketing content to promote podcast
- Tracked to measured data to analyze and identify trends regarding target audience, marketing opportunities, and key strategies
- Managed streaming and listening platform in conjunction with Spotify, iTunes, iHeart Radio, Stitcher, and Google Play
- Improved online presence that led to an increase in weekly episode streams by 200% worldwide
Corporate Trainer
110 Grill
08.2018 - 01.2020
- Conducted evaluations and observed employee performance to identify areas of needed improvement.
- Developed training programs to meet company objectives.
- Supported company growth by implementing targeted training programs for new hires and ongoing trainings.
Office Manager
Nashua Family Chiropractic
08.2015 - 05.2018
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
- Developed a comprehensive understanding of ICD-10-CM, CPT, and HCPCS codes to ensure proper use in medical coding assignments.
Department Manager
JC Penney
04.2014 - 07.2015
- Collaborated with other departments to ensure seamless coordination in achieving company-wide objectives.
- Established clear performance expectations for staff members which led to increased accountability.
- Maintained a visually appealing department layout that effectively showcased products and enticed customers to make purchases.
- Ensured compliance with company policies, procedures, and safety standards throughout all aspects of department operation.
Executive Assistant
TMD & Associates
01.2013 - 04.2014
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Played a critical role in preparing financial statements for quarterly reviews, ensuring accuracy and compliance with regulations.
- Assisted in budget planning and forecasting by compiling essential data from various sources.
Store Manager
Charlotte Russe
08.2008 - 12.2012
- Managed inventory control, cash control, and store opening and closing procedures.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
Associate of Arts - Graphic Design
Manchester Community College
Manchester05-2025
Bachelor of Science - Business Management And Marketing
Rivier University
Nashua, NH05-2021
Skills
- Customer engagement
- Market analytics
- Product launches
- Networking
- Time management
- Organization and multi-tasking
- Team collaboration
- Strong verbal and written skills
- Event coordination
- Strategic thinking
- Training and mentoring
- Creative Marketing
Certification
- Google Data Analytics Certification - Google
- SEO Certification - HubSpot Academy
- Inbound Certification - HubSpot Academy
Timeline
Brand Marketing Specialist
CraftHouse Agency
02.2024 - Current
Office Administrator
Red Bull Distribution Company
04.2023 - Current
Bartender
Shoppers Pub & Eatery
09.2021 - Current
Marketing Intern
Concord Craft Brewing Co.
01.2021 - 05.2021
Marketing Specialist
Front Door Agency
01.2021 - 05.2021
Server/Bartender
Thirsty Moose Taphouse
01.2020 - 09.2021
Podcast Co-Host
PTSD: People, Trauma, and Stress Discussed
11.2018 - 04.2020
Corporate Trainer
110 Grill
08.2018 - 01.2020
Office Manager
Nashua Family Chiropractic
08.2015 - 05.2018
Department Manager
JC Penney
04.2014 - 07.2015
Executive Assistant
TMD & Associates
01.2013 - 04.2014
Store Manager
Charlotte Russe
08.2008 - 12.2012
Associate of Arts - Graphic Design
Manchester Community College
Bachelor of Science - Business Management And Marketing
Rivier University
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