Heather Jefferson
Copywriter / Content Creator
Vail,United States
Summary
With 14 years of experience as a successful Copywriter, specializing in converting casual browsers into loyal customers. Expertise lies in creating SEO-driven content that captures attention. Using meticulous attention to detail and a passion for crafting engaging stories. Highly skilled in utilizing cutting-edge techniques and staying abreast of the latest trends in writing.
Overview
14
14
years of professional experience
Work History
Marketing Copywriter
Dream To Rise LLC
10.2023 - 01.2024
- Increased brand awareness by creating compelling marketing copy for various digital and print campaigns.
- Boosted search engine rankings with the implementation of targeted SEO strategies in web content.
- Enhanced email marketing performance by crafting engaging subject lines and persuasive body copy.
- Generated leads and conversions through well-researched and tailored social media ad copy i.e. Facebook, Instagram, and TikTok.
- Assisted in event planning initiatives by creating promotional materials such as invitations, banners, signage, and agendas that reflected brand identity using Canva and Photoshop.
- Conducted regular content audits of website and marketing collateral, making improvements as needed for maximum effectiveness.
- Selected high-quality photos and videos to complement written copy.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Owner/Photographer/Content Creator
Quilted Hearts Photography
03.2010 - 11.2023
- Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
- Contributed to marketing materials with compelling visual content to increase brand awareness.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Increased website traffic by consistently producing high-quality, SEO-optimized content.
- Elevated brand authority as a thought leader in the industry by contributing insightful articles to reputable publications within the niche market space.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Streamlined content creation processes by implementing efficient editorial calendars and project management tools.
- Secured higher search engine rankings with a data-driven approach to keyword research and optimization efforts.
- Established a recognizable personal brand within the photography market through consistent style and quality workmanship.
- Increased overall productivity by effectively managing schedules appointments, location scouting, equipment maintenance, image processing, archiving photoshoots.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers using social media platforms such as Facebook, Instagram, X (formerl Twitter), Pinterest, and TikTok.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Developed and implemented content marketing strategies to generate new customers and increase sales and profit margins.
- Put together realistic budgets based on costs and fees for successfully operating the business.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented effective marketing strategies such as social media promotions which resulted in a significant increase in client bookings.
- Enhanced client satisfaction through exceptional editing skills, resulting in repeat business and referrals.
- Expanded clientele base by consistently delivering top-notch imagery that showcased the individuality and uniqueness of subjects.
- Served a diverse range of industries, including weddings, corporate events, fashion shoots, and family portraits.
- Optimized workflow efficiency by implementing photo editing software tools like Lightroom and Photoshop.
- Conducted pre-shoot consultations to discuss clients'' needs and preferences for optimal results.
- Showcased diverse photography styles for clients to choose from, increasing portfolio versatility.
- Mentored aspiring photographers through workshops and one-on-one training sessions, sharing valuable knowledge and experience.
- Displayed portfolio to show off best work to potential clients and promote skills and value.
- Selected and set up appropriate props, backdrops, and lighting.
- Assisted clients with creative ideas for photography needs.
- Monitored trends in photography to stay current in industry.
- Researched new camera equipment and accessories.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Built, established and maintained relationships with sources.
Education
Bachelor of Arts - Professional, Technical, Business, And Scientific Writing
Grand Canyon University
Phoenix, AZ09.2023
Skills
- Theme Advertisements
- SEO Strategies
- Print Collateral
- Sales Copy
- Content Strategy
- Persuasive writing
- Work Planning and Prioritization
- Graphic Design Understanding
- Marketing Communications
- Email Marketing
- Social Media Content
- Blog Content Creation
Title
Title: Creative Copywriter
Lifestyle Blogger
I maintain a personal blog page dedicated to showcasing the wonders of the Sonoran Desert. Through this platform, I take pride in highlighting the exceptional local businesses, talented artisans, and hidden gem vineyards that grace our southern Arizona region. Originally focused on faith-focused devotionals, my blog has evolved as I discovered a growing interest among readers for information about things to do and see in Arizona. Having spent 24 years immersed in this beautiful state and exploring its every corner, I felt a calling to share my extensive knowledge with the public. My target audience comprises women aged 25 to 65, including avid travelers, enthusiastic explorers, and fellow wine enthusiasts. I aim to ignite their curiosity about our diverse culture and breathtaking terrain while infusing a true local Southwest flavor into their experiences. I invite my readers to join me in discovering something different and embracing the blessings in the desert of Arizona.
Blog: https://www.BlessingsintheDesert.com
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteImportant To Me
Company CultureWork-life balance4-day work weekWork from home optionPaid time offQuote
Don’t judge each day by the harvest you reap, but by the seeds you plant.
Robert Louis Stevenson
Hobbies
Family is my number one priority so spending time with my loved ones and making memories is a joyful hobby. Beyond that I love just about everything that has to do with being outdoors; hiking, camping, off-roading, and barbecuing with friends. I make it a priority to visit our local wineries and just about any vineyard, I get the pleasure of discovering on my travels. However, when I have to be holed up indoors, it's time to immerse myself in crafting, sewing, and creating delectable recipes in my sweet little desert cabin kitchen. Those are just some of my favorite things to do when I'm not wordsmithing.
Timeline
Marketing Copywriter
Dream To Rise LLC
10.2023 - 01.2024
Owner/Photographer/Content Creator
Quilted Hearts Photography
03.2010 - 11.2023
Bachelor of Arts - Professional, Technical, Business, And Scientific Writing
Grand Canyon University
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