HEATHER KANE REIER

• Own regional sales strategy and revenue growth across Southern California, Colorado, Arizona, and Utah, driving new business development and expansion within the automotive dealership market.
• Leverage extensive automotive industry and Fixed Operations expertise to understand dealership challenges and position Dynatron solutions around revenue growth, operational efficiency, customer retention, and profitability.
• Develop and maintain strong relationships with dealership owners, General Managers, Fixed Operations Directors, Service Directors, and other key decision-makers.
• Drive in-person dealership engagement through strategic territory planning, consistent market coverage, and high-value customer meetings.
• Managed full sales cycle, from prospecting and territory development to discovery, presentations, negotiations, contracting, and closing.
• Identify opportunities to expand existing relationships through upselling, cross-selling, group opportunities, and strategic account development.
• Represent Dynatron Software and its value proposition at dealership meetings, industry events, and customer engagements while building long-term partnerships throughout the region.
• Consistently operate with a results-driven approach focused on urgency, accountability, relationship development, and delivering measurable value to dealership partners

• Consistently achieved and exceeded sales targets across all territories.
• Secured new dealership rooftops by identifying prospects through strategic outreach.
• Managed full sales cycle, conducting in-person meetings and virtual demonstrations.
• Built strong relationships with dealer principals, general managers, and fixed operations leaders.
• Maintained accurate CRM reporting, forecasting, and pipeline management for sales tracking.
• Executed regional campaigns and coordinated events in partnership with marketing.
• Enhanced group-wide adoption and expansion initiatives by collaborating with customer success.

• Achieved Top Salesperson status in first full quarter, outperforming peers in lead conversion and revenue generation.
• Conducted high-volume cold calling to generate new sales leads and qualify prospects, driving pipeline growth in competitive markets.
• Initiated outreach to potential clients through cold calls, effectively communicating value propositions and securing discovery meetings.
• Leveraged cold calling strategies to exceed lead generation targets and enhance sales team performance.
• Adapted messaging during cold calls to engage decision-makers and overcome objections, increasing conversion rates.

• Formulated sales strategy that increased revenue from assigned business accounts.
• Created opportunities with key accounts for integration of other Cox Automotive solutions.
• Joined forces with sales teams to facilitate closing of identified opportunities.
• Partnered with marketing and EDP teams to identify and pursue growth opportunities for clients.
• Collaborated with various departments to enhance client experience at auction sites.

• Achieved 100% of targeted goal for insurance add penetration, increasing overall sales revenue.
• Conducted sales training sessions for large groups and individual locations, improving staff knowledge and sales techniques.
• Presented accountability measures for over 1,000 locations, driving focus on performance improvement.

Regional Manager | January 2010 – January 2014

• Mentored team of 8 Account Managers to enhance customer relationships and drive revenue growth across Western the United States.
• Provided sales, account management, and product training to automotive dealerships, helping teams maximize customer retention, satisfaction, and revenue opportunities.
• Partnered with automotive dealers and internal teams to identify growth opportunities and strengthen long-term customer relationships.
• Led a high-performing team that exceeded its Q4 upsell goal by 106% and customer satisfaction goal by 128%.

Senior Sales Executive | January 2006 – January 2010

• Consistently ranked as a top-performing Sales Executive for a leading third-party automotive lead aggregator.
• Managed dealership and dealer group relationships throughout Southern California and Hawaii, driving new business, account growth, and customer retention.
• Worked directly with dealership leadership and Internet Sales Departments to improve lead management, follow-up processes, and sales performance.
• Built strong long-term relationships with dealership decision-makers and helped customers maximize the value of lead-generation and referral programs.

• Developed and executed a multi-tiered sales strategy to introduce three distinct compliance solutions for F&I, Service, FTC & HR Compliance across the automotive industry, targeting dealerships, collision centers, and body shops.
• Develop a sales strategy to bring in new business for three different compliance solutions to all automotive dealers including collision centers, and body shops.
• Exceeded sales goals by 237% in first full quarter. Won multiple Summit Club trips establishing a strong pipeline and accelerating market adoption of compliance platforms.
• Reached 237% of goal first full quarter.
• Utilized a mix of outbound marketing campaigns, in-person visits, and targeted cold calling to schedule high-impact meetings and penetrate key regional markets.
• Utilized marketing campaigns, in-person visits, and phone calls to schedule targeted meetings in key areas.
• Successfully launched and expanded territory coverage in Wyoming, Southern California, Colorado, Las Vegas, New Mexico, Arizona, and Hawaii, tailoring outreach to regional needs and dealer profiles.
• Expanded territory coverage to include Wyoming, Southern California, Colorado, Las Vegas, New Mexico, Arizona, and Hawaii by tailoring outreach efforts.

• Develop a sales strategy to retain and grow revenue streams from an assigned book of business across the Cox Automotive suite.
• Prospected, attained, and grew new business within my Southern California territory.
• Develop opportunities with assigned key accounts for other Cox Automotive Solutions groups and collaborate with the sales teams to close opportunities.
• Increased penetration of insurance adds by developing targeted strategies across multiple channels.
• Ability to attain sales target Increase annual territory revenue by 30%.
• Consistently ranked in the top 10% for sales performance.
• Managed team that surpassed up-sell goal by 106% and customer satisfaction goal by 128% in Q4.
• Collaborated with team members across departments at auction locations and other Cox Automotive business units to enhance client service and experience.
• Collaborate with team members in marketing, promotions and EDP to explore growth opportunities for clients.
• Supervision of 8 account managers covering the western half of the United States.
• Providing support and training for Auto Dealers.
• Optimized lead management processes for a third-party lead aggregator.
• Work directly with dealerships and dealer groups in Southern California and Hawaii.
• Training on process implementation for Internet Sales Department.

• Partnered with automotive dealerships to enhance marketing strategies, identifying specific opportunities that led to increased sales and customer engagement.
• Educated dealership clients on Dealertrack products, clarifying how technology supports their sales and marketing objectives.
• Conducted market and dealership research and provided strategic recommendations tailored to individual dealership goals and business needs.
• Qualified inbound leads and identified opportunities for District Managers to pursue new business.
• Scheduled qualified appointments for District Managers throughout the Gulf Region, supporting regional sales efforts and pipeline development.
• Developed strong dealership relationships through consultative service, product education, and proactive account support, fostering long-term collaboration.

• Top Sales signing 42,000 in QC monthly Trained retail sales staff on effective sales techniques, strategies and customer service.
• Educated and consulted automotive dealerships on best practices for customer retention. with automotive dealerships on Customer Retention processes.
• Enhanced dealership marketing plans to drive customer engagement and sales.
• Conducted research for dealers and recommended strategies that increased sales and revenue.
• Qualified leads through detailed analysis of market trends and customer needs. and educate dealerships on current products Set appointments for District Managers in Gulf Region.
• Maintained and serviced clients to optimize investment in CRM products.
• Exceeded company set goals in upgrading existing accounts to new products.
• Average of 3 additional accounts per quarter exceeding company net average.
• Started as Teleservice Agent and promoted 5 times within a 5 year period ending as, Responsible for 80 accounts that average $18,750 in monthly retention.
• Saved revenue and increased spend equaling over $1.5 million in yearly revenue.
• Managed Customer Service Team of 20 agents/Oversaw 38 Teleservice agents.