Heather Keller
Cincinnati,Ohio
Summary
Results driven account executive with offering 12 years of experience in new client acquisition, growth focus, account management, go to market strategy and research. Organized individual who works well under pressure with the ability to handle multiple priorities simultaneously. Diligent in building and retaining accounts by providing support and attentive service.
Overview
10
10
years of professional experience
Work History
Global Account Manager
Haworth, Inc
2020.03 - 2023.03
- Established myself as a trusted advisor to clients at multi-geographic/multi-sector facilities, developed long-lasting relationships with executives and key decision makers in the buying process
- Serviced legacy clients utilizing a national and global dealer network, while simultaneously acquiring and retaining new business.
- Educated clients on new research, innovative product solutions and organizational workplace strategy, by maintaining an in depth understanding of Haworth product lines and service offerings as well as those of Dealer Partners and Competition
- Developed, expanded and deepened sales, by identifying, prioritizing and strategizing activities with assigned key and enterprise accounts to achieve maximum account penetration
- Implemented and executed unified account sales plans with local partners to achieve maximum client development
- Worked through Haworth’s finance, contract development, and client procurement departments; assisted in driving contract negotiations to completion with senior and executive leaders of major customers, target accounts and influencers (A&D Firms, PM Companies, Real Estate)
- Ensured high quality service coordination between assigned accounts and Haworth corporate
- Coordinated with counterparts in EMEA and APAC for all accounts with a global presence.
Account Executive
LOTH, Inc
2014.09 - 2020.03
- Evolved Corporate client from a 1 million dollar spend to a high of 3.67 million in the course of one year
- Customer maintained a 2 million dollar spend
- Development of both short and long-range marketing plans, formulated sales strategies with a dual focus on increasing market share and profit margin
- Implemented a strategic business development approach through research and calculated networking
- Initiated and nurtured new client relationships
- Responsible for the promotion of New Business Development leading to the establishment of repeat customers in the following markets: Commercial, Industrial and Corporate
- Penetrated competitive accounts through self-education of competitors services and activities
- Provided outstanding service to clients by understanding needs and delivering solutions that support their business objectives
- Helped client's spaces work harder by bringing a unique vision and creativity to their projects
- Aided in the master plan, design and solution sourcing for client spaces
- Created and implemented sales and marketing initiatives within LOTH Cincinnati's vertical markets.
Account Manager
APG Furnishings
2013.01 - 2014.08
- Responsible for the promotion of New Business Development leading to the establishment of repeat customers in the following markets: Commercial, Industrial, Small/Medium Business and Hospitality
- Created and implemented sales and marketing initiatives within APG's Cincinnati vertical markets
- Developed both short and long-range marketing plans, formulated sales strategies with a dual focus on increasing market share and profit margin
- Adapted print and marketing collateral to the needs of each specific customer.
Education
Bachelor of Liberal Arts - Business Management & Marketing
Xavier University
Cincinnati, OHSkills
- Market Strategy
- Concept Development
- Problem Solving
- Business Development
- Customer Engagement
- Proposal Development
- Supplier Relationship Management
- Sales Reporting
- Financial Acumen
- Lead Qualification
- Account documentation
- Upselling strategies
Activities
- CREW – Commercial Real Estate Women's Network Member Past President’s Committee, Current |Director Past President's Committee, 2022 President, 2020 -2021|President-Elect and Chapter Delegate, 2019 |Secretary and Chapter Delegate, 2018 |Director of Fundraising, 2017 Director of Programs, 2016 |Fundraising Committee, 2014 – Present |Programs Committee, 2015 |Golf Committee Co-Chair
- Cincinnati Junior Achievement Women’s Event Committee, 2018 – 2021, Co-Chair 2021
- IIDA Ohio |Kentucky Board Member, 2015 – 2018
- LOTH President’s Club Award Recipient, 2017
Timeline
Global Account Manager
Haworth, Inc
2020.03 - 2023.03
Account Executive
LOTH, Inc
2014.09 - 2020.03
Account Manager
APG Furnishings
2013.01 - 2014.08
Bachelor of Liberal Arts - Business Management & Marketing
Xavier University
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