Heather Lafond
Albany,GA
Summary
Results-driven sales professional with proven track record in driving revenue growth and building lasting client relationships. Adept at identifying customer needs, presenting tailored solutions, and closing sales efficiently. Strong team collaborator, adaptable to changing market conditions, and consistently focused on delivering measurable results. Skilled in strategic communication, negotiation, and customer satisfaction.
Overview
7
7
years of professional experience
Work History
CFO
Lafond Lawn & Land Maintenance
01.2023 - Current
- Oversaw budgets, payroll, and accounts payable and receivable.
- Facilitated communication between clients and contractors to address concerns and updates promptly
- Supported budget management by tracking expenses and identifying cost-saving opportunities
- Organized project documentation, including contracts and change orders, for easy access and reference
- Safeguarded project timelines by proactively addressing scheduling conflicts and coordinating resources as needed.
- Streamlined decision-making processes for timely project completion through proactive issue identification and resolution.
- Fostered productive relationships with vendors and suppliers to negotiate favorable contract terms and pricing structures.
Sales Executive
Mr Greens Produce
10.2021 - 12.2023
- Developed and maintained customer relationships to drive sales growth.
- Conducted market research to identify new business opportunities and customer needs.
- Delivered product presentations and demonstrations to potential clients effectively.
- Negotiated contracts and pricing terms.
- Trained junior sales staff on best practices in customer engagement and product knowledge.
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Established new accounts through cold calling and personal visits to potential customers.
- Exceeded monthly sales targets and quotas consistently.
- Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
- Contacted new and existing customers to discuss ways to meet needs through specific products and services.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Established rapport with potential customers through cold calling and presenting product offerings tailored to their needs.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
- Monitored competitor activities to maintain competitive advantage.
- Attended trade shows and conferences regularly to increase brand visibility.
- Contributed towards creating a positive working environment with a focus on team collaboration and open communication.
- Improved customer retention rates by addressing concerns proactively and providing exceptional service throughout the sales process.
- Attended industry conferences and networking events regularly to stay updated on latest trends and establish valuable connections within the field.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
District Sales Representative
Cheney Brothers Inc.
09.2018 - 03.2020
- Developed and maintained strong relationships with clients to enhance customer satisfaction and loyalty.
- Managed account portfolios, ensuring timely follow-ups and addressing client inquiries efficiently.
- Expanded the client base through effective prospecting and lead generation techniques.
- Served customers with knowledgeable, friendly support at every stage of account status.
Education
High School Diploma -
Wayne Central
Ontario, NYAssociate of Science - Medical Technology / Radiology
Heritage Collage
Fort Myers, FL05-2010
Skills
- Business development
- Cold calling
- Prospecting skills
- Account management
- Adaptive selling techniques
- Follow-up communications
- Sales software proficiency
- Complex Problem-solving
- Upselling and cross selling
- Sales consultation
- Lead prospecting
- Territory growth
- CRM proficiency
- Product and service knowledge
- Sales demonstration
Timeline
CFO
Lafond Lawn & Land Maintenance
01.2023 - Current
Sales Executive
Mr Greens Produce
10.2021 - 12.2023
District Sales Representative
Cheney Brothers Inc.
09.2018 - 03.2020
High School Diploma -
Wayne Central
Associate of Science - Medical Technology / Radiology
Heritage Collage