Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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Heather LaVergne

San Marcos,CA

Summary

Goal-oriented manager with distinguished experience in marketing, creative development, and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

4
4
years of professional experience

Work History

Marketing Manager

La Jolla Band Of Luiseño Indians
05.2023 - Current
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Marketing and Events Manager

Serving Seniors
03.2023 - 10.2023
  • Developed reports and visuals aids that illustrate performance of marketing efforts and analytics.
  • Achieved fundraising goals and service targets by cultivating and securing donor relationships.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Liaised with fundraising, volunteer, and development teams to develop solutions and accomplish shared objectives.
  • Managed and cultivated relationships with board members, donor, and volunteers

Senior Marketing Liaison

California Recovery Center
02.2021 - 03.2023
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.

Marketing Specialist and Graphic Designer

Vibe by California
01.2020 - 02.2021
  • Developed creative design for print materials, brochures, banners, and signs.
  • Met with stakeholders to present mockups and collect information for adjustments.
  • Worked with design systems to develop and present prototypes for focus group evaluation.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Education

Associate of Science - Psychology

PALOMAR COLLEGE
San Marcos, CA
05.2024

Bachelor of Arts - Digital Media And Film

University of California, Santa Cruz
Santa Cruz, CA
05.2014

Associate of Arts - Psychology

Folsom Lake College
Folsom, CA
05.2012

Skills

  • Event Planning and Management
  • Proposal Development
  • Trend Research
  • Budget Development
  • Adobe Creative Suite
  • Staff Development
  • Promotion and Advertising
  • Brand Development
  • Campaign Management
  • Social Media Management
  • Competitive Analysis
  • Customer Relationship Management

Volunteer Experience

Social Media and Graphic Design Assistant 01/01/20-06/01/22 

Healing Arrows - Remote

Timeline

Marketing Manager

La Jolla Band Of Luiseño Indians
05.2023 - Current

Marketing and Events Manager

Serving Seniors
03.2023 - 10.2023

Senior Marketing Liaison

California Recovery Center
02.2021 - 03.2023

Marketing Specialist and Graphic Designer

Vibe by California
01.2020 - 02.2021

Associate of Science - Psychology

PALOMAR COLLEGE

Bachelor of Arts - Digital Media And Film

University of California, Santa Cruz

Associate of Arts - Psychology

Folsom Lake College

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Heather LaVergne