Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
background-images

Heather L. Kirk

Fishers

Summary



Healthcare professional with over 30 years experience; relocating to Arizona. Looking to assist the senior population with a prominent healthcare company. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Corporate Director of Business Development

Vertis Therapy
10.2024 - Current
  • Led cross-functional teams to achieve project goals on time and within budget constraints.
  • Mentored therapists for leadership roles, fostering a culture of professional development within the organization.
  • Boosted community morale and retention through effective communication, recognition programs, and building each communities social media exposure.
  • Streamlined communication channels between operations to facilitate collaboration and improve and start and maintain partnerships with Skilled Homecare and Hospice Companies.
  • Lead team to inquire 5 Assisted Living, Independent Living, Skilled Nursing and Adult Daycare Accounts

Regional Sales Specialist

Priority Life Care/Glasswater Creek of Whitestown
05.2023 - 10.2024
  • Developed and executed sales plans for consistent census growth for Assisted Living/Independent Living Tax Credit Housing lease up of 110 apartments.
  • Conducted market research and analysis to identify industry trends and competitor offerings.
  • Nurtured long-term customer relationships through personalized follow-ups, resulting in repeat business opportunities.
  • Streamlined the sales process through efficient organization, time management, and prioritization skills.
  • Performed cold-calling and follow-ups with leads to secure new revenue.
  • Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
  • Developed and implemented sales strategies to increase revenue with the complications of the Indiana Medicaid Waiver Systems failing.

Regional Sales Specialist

Enlivant Healthcare
06.2022 - 05.2023
  • Implemented effective sales training programs for new Marketing Directors, ensuring a deep understanding of company products and services.
  • Developed and executed sales plans for consistent Census growth at Assisted Living Communities in the North/South Region of Indiana.
  • Exceeded sales targets consistently by developing compelling pitches tailored to specific industries and regions.
  • Worked closely with operations staff to ensure each community needs were being met for sales and presentation of community.
  • Managed a team of sales representatives, providing coaching and performance feedback for continuous improvement.
  • Developed and implemented sales strategies to increase census at low performing Assisted Living Communities.
  • Visited new referring prospects on-site to give benefit-oriented sales presentations.
  • Built relationships with families and community healthcare businesses to promote long term census growth.
  • Fostered lasting relationships with referring healthcare professionals through effective communication and quick response, resulting in long-term loyalty for census building.
  • Supported the development of new marketing materials, including brochures, case studies, testimonials.
  • Maintained daily records of all prospect interactions using CRM software; provided data-driven insights into areas needing improvement.
  • Enhanced customer satisfaction through prompt resolution of issues and regular communication with each community.

Regional Sales Specialist

Priority Life Care
05.2021 - 06.2022
  • Maintained accurate records of all customer interactions using CRM software; provided data-driven insights into areas needing improvement.
  • Increased multiple Assisted Living Communities in Indiana by implementing targeted marketing strategies and building strong relationships with key clients.
  • Supported the development of new marketing materials, including brochures, case studies, testimonials.
  • Enhanced customer satisfaction through prompt resolution of issues and regular communication.
  • Implemented effective sales training programs for new hires, ensuring a deep understanding of the Medicaid Waiver and Low Income Tax Credit Process.
  • Developed and implemented sales strategies in opening new Assisted Living/Independent in Whitestown, IN.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Assist Regional Director of Operations in daily functions of Assisted Living Communities that were functioning without Executive Director and other important leadership roles.

Director of Sales & Marketing

Glasswater Creek of Plainfield
11.2020 - 05.2021
  • Developed comprehensive sales plans and lead processes to complete Qualified Occupancy Lease up of 131 Assisted Living Apartments during a 4 month window.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with families and community.
  • Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
  • Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
  • Daily CRM systems to track leads, manage customer interactions, and streamline the sales process.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Organized promotional events and interacted with community to increase sales volume.

Director of Sales and Marketing

Priority Life Care/Crown Senior Living
12.2017 - 11.2020
  • Developed comprehensive sales plans and processes for Assisted Living/Memory Care community resulting in leasing 60 apartments in a span of 6 months.
  • Maintained a 10-15 prospect move-in waitlist for community.
  • Collaborated with upper management to implement continuous improvements and exceed team census goals.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with community and families.
  • Analyzed sales and marketing data for improved strategies.
  • Daily CRM systems to track leads, manage customer interactions, and streamline the sales process.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Collaborated with cross-functional departments to optimize Census Growth.
  • Facilitated business by implementing practical networking techniques.
  • Resolved problems with high-profile customers to maintain relationships and increase referral base.
  • Organized promotional events and interacted with community to increase sales volume.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Achieved sales goals and service targets by cultivating and securing new referring healthcare professional relationships.
  • Implemented all sales processes to expedite move-ins to increase census on a weekly basis.
  • Grew relationship with Area of Agency (CICOA) facilitating the Medicaid Waiver to receive new prospect referrals and become highest referring account.

Education

Business Associates -

Indiana Wesleyan University
Indianapolis, Indiana
01.2006

Professional Careers Institute - Healthcare

Professional Careers Institute
Indianapolis, Indiana
01.1994

Skills

  • Excellent Communication Skills
  • Complex Problem Resolution
  • Community Relationship Building
  • Organizational leadership
  • Strategic partnerships
  • Corporate social responsibility
  • Cross-functional team leadership
  • CRM Management
  • Microsoft office products and applications
  • Performance evaluation and monitoring
  • Attention to detail
  • Hiring and onboarding
  • Time management
  • Crisis management
  • Operations oversight
  • Social Media
  • Adaptability

Accomplishments

  • Achieved Qualified Occupancy LITCH Assisted/Independent Living Lease up for 3 Indiana Communities from 2020-2024 by completing Sales Plan and Processes with accuracy and efficiency.
  • Achieved 32 Assisted Living resident move-ins October 2021 through effectively assisting and training team at Lake Meadows to complete the November 1st,2021 deadline for LITCH Lease-up for the State of Indiana.

Certification

LIHTC Certification of Indiana-Director of Marketing & Regional Sales Specialist-Priority Life Care


Dementia Certification Indiana-Director of Marketing-Priority Life Care

Timeline

Corporate Director of Business Development

Vertis Therapy
10.2024 - Current

Regional Sales Specialist

Priority Life Care/Glasswater Creek of Whitestown
05.2023 - 10.2024

Regional Sales Specialist

Enlivant Healthcare
06.2022 - 05.2023

Regional Sales Specialist

Priority Life Care
05.2021 - 06.2022

Director of Sales & Marketing

Glasswater Creek of Plainfield
11.2020 - 05.2021

Director of Sales and Marketing

Priority Life Care/Crown Senior Living
12.2017 - 11.2020

Professional Careers Institute - Healthcare

Professional Careers Institute

Business Associates -

Indiana Wesleyan University

Similar Profiles

CREATE PROFILE
Heather L. Kirk