Summary
Overview
Work History
Education
Skills
Timeline
Generic

Heather Matthews

Warwick,RI

Summary

Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results for clients & company.

Overview

23
23
years of professional experience

Work History

Senior Account Manager

Hall Communications
Providence, RI
09.2012 - Current
  • Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
  • Contributed to annual revenue goals by selling new services and developing new accounts.
  • Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
  • Worked with customers to develop strategic business and account plans.
  • Mentored junior account management professionals to develop skills and increase company revenue.
  • Developed deep knowledge of customer businesses and relationship to company objectives.

Digital Marketing Consultant

Hall Communications
Providence, RI
09.2014 - Current
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Directed traffic growth strategies, SEO, content distribution, display, and creative.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
  • Analyzed competitor pages to locate backlink and keyword opportunities
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement

Website/Social Media Manager

Hall Communications
Hall Communications, Providence R.I.
03.2017 - Current
  • Increased customer engagement through social media.
  • Developed marketing content such as graphics, promotional materials, and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Analyzed and reported social media and online marketing campaign results.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Identified target market and key segments through in-depth analysis of markets and related trends.

Education

Marketing

Endicott College - 1994
Beverly, MA

Skills

  • *Successful in planning, development and management of media campaigns for brands or products
  • Proficient in Market Media Ratings, Average Ratings, CPP's, CPM's, Unit Rates etc to develop strong result driven campaigns for clients
  • *Ability to analyze data and deep understanding of measurement practices, 3rd party measurement companies and web analytics
  • *Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
  • *Ability to consistently perform under pressure in fast-paced environment
  • *Exceptional organizational and time management skills
  • Proficient in Scarborough, Nielsen, Marketron Systems, Microsoft Office, Excel, Google AdWords, Google Analytics, 3rd party ad serving, Wordpress, Canva, and more
  • *Team player, reliable, knowledgeable and hardworking

Timeline

Website/Social Media Manager

Hall Communications
03.2017 - Current

Digital Marketing Consultant

Hall Communications
09.2014 - Current

Senior Account Manager

Hall Communications
09.2012 - Current

Marketing

Endicott College - 1994

Similar Profiles

CREATE PROFILE
Heather Matthews