HEATHER MATTHEWS
Warwick,RI
Summary
Dynamic marketing and media executive with over 15 years of experience leading national and local campaigns across diverse platforms, including digital, broadcast, social media, direct mail, websites, and live events for clients and company brands. Recognized as a versatile leader with hands-on expertise in media buying, placement, creative branding, and messaging to drive revenue growth, enhance engagement, and maximize ROI. Demonstrated success in building and leading high-performing teams while managing multi-million-dollar budgets and aligning marketing strategies with organizational objectives such as acquisitions, new provider onboarding, and enterprise growth. Committed to delivering innovative solutions that elevate brand presence and achieve measurable results.
Overview
11
11
years of professional experience
Work History
General Manager of Operations
Hall Communications
Providence, RI
01.2023 - Current
- Orchestrated comprehensive national campaigns for clients and company brand, resulting in significant revenue and audience expansion.
- Managed comprehensive media buying and designed targeted creative messaging for digital, broadcast, social, mailer, and web platforms.
- Directed budget management for multi-million-dollar campaigns, focusing on ROI tracking and forecasting to enhance overall performance.
- Develop targeted branding and messaging strategies, including for acquisitions and new provider onboarding.
- Hire, mentor, and lead high-performing marketing and promotions teams, consistently exceeding goals.
- Oversee vendor partnerships, campaign execution, and analytics to ensure measurable results.
- Coordinated digital advertising campaigns across multiple platforms to enhance brand visibility.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
- Resolved problems, improved operations, and provided exceptional service.
Marketing, Digital, and Promotion Director
Hall Communications
Providence, RI
01.2015 - 01.2023
- Designed and executed national and local multi-channel campaigns, including live events, digital, social, broadcast, and mailers.
- Oversaw media placement, collateral creation, copywriting, and campaign analytics for client and company initiatives.
- Managed budgets, vendor relations, and timelines, ensuring high-performing campaigns.
- Built and mentored a high-performing team, increasing efficiency and campaign effectiveness.
Education
Business Marketing
Endicott College
Beverly, MASkills
- Brand promotion strategies
- Influencer and social media advertising expertise
- Demographic-focused messaging
- ROI-focused marketing strategies
- Financial forecasting
- Employee development
- Public relations proficiency
- Digital marketing expertise
- Sponsorship acquisition and placement
- Strategic decision-making
- Execution and planning
- Digital marketing
- Copywriting Skills
Board and Community Leadership
- Rhode Island Broadcast & Media, Treasurer, 2024, Present, Governance, strategic guidance, and financial oversight for a statewide broadcast association.
- Tides Family Services, Marketing & Finance Subcommittees, 2021, Present, Advise on communications strategy, branding, and campaign effectiveness.
Timeline
General Manager of Operations
Hall Communications
01.2023 - Current
Marketing, Digital, and Promotion Director
Hall Communications
01.2015 - 01.2023
Business Marketing
Endicott College