Heather M. Balzar
Business Development Manager
Las Vegas,NV
Summary
Accomplished business development manager with a proven sales track record. Thrives in fast-paced environments requiring strong organizational, technical, and interpersonal skills. Excels in prospecting, closing business, and cultivating lasting client relationships through a focus on client and patient care. Demonstrates strong leadership abilities and a passion for leading within a collaborative team setting.
Overview
20
20
years of professional experience
12
12
years of post-secondary education
Work History
Patient Advocate
ProCare Hospice of Nevada
Las Vegas, NV
05.2024 - Current
- Advocated for patient rights and access to support resources in healthcare settings by managing 30 accounts and exceeding the monthly budget.
- Assisted patients in understanding individual rights and responsibilities in regards to care, coverage, and payment.
- Conducted regular follow-up with discharged patients to ensure successful transition into their home environment and address any concerns that may arise.
- Collaborated with healthcare providers to ensure timely, accurate, and compassionate care for patients.
- Conducted regular reviews of client accounts, proactively identifying opportunities for further business development.
- Supported new business development efforts by leveraging existing relationships within our key account base for referrals.
- Led business development initiatives, expanding the client base through targeted networking events and strategic partnerships.
Rehab Marketing Liaison
Encompass Health Rehabilitation Hospital
Las Vegas, NV
05.2021 - 05.2024
- Strategize marketing plans and develop opportunities for in-service presentations to build relationships with key referral sources to include, physicians, case management, and community relations in hospitals, Skilled Nursing facilities, physician offices, and community events
- Manage key physicians, patients/families, clinical team throughout the admitting process while meeting and exceeding monthly budgets.
- Led creative brainstorming sessions within the team to generate innovative ideas for campaigns and promotions consistently.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated new business with marketing initiatives and strategic plans.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Senior Admissions Counselor
Infinity Hospice Care
Las Vegas, NV
10.2016 - 03.2021
- Develop and coordinate initial sales training for new hires for admissions team
- Cross train personnel for admissions process to include presentation of hospice benefit and evaluation of medical eligibility based on Medicare guidelines
- Perform social work duties in relation to emotional support, placement opportunities and coordination of community resources
- Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Promoted to Senior level after consistently meeting goals within a 2 year period
Account Executive
Robert Half Technology
Las Vegas, NV
10.2015 - 06.2016
- Develop and grow client base by marketing RHT services for contract and contract-to-hire staffing solutions
- Weekly client visits for retention and job order taking; quality control phone calls and visits
- Coordinate and review resumes and profiles with recruiters and clients
- Managed approximately 20-30 calls and emails per day from clients.
Account Manager (Authorized Xerox Reseller)
Premier Office Systems
Las Vegas, NV
11.2011 - 03.2014
- Develop and grow client base by marketing Xerox products to SMB
- Weekly cold and warm marketing calls and client visits
- Review competitive market products and services
- Evaluate leasing options to help clients obtain financing
- Prepare and present proposals based on needs analysis with C-Level professionals
- Demo products as required during sales process; won 2013 top Regional Demo Presentation
- Achieved 103% of sales quota for 2012
Local Marketing Consultant
RH Donnelly/Dex One Corporation
Las Vegas, NV
06.2007 - 11.2011
- Analyze small & medium size business objectives and provide valuable marketing solutions based on current market trends via (Yellow Page ads, online SEM, Websites, & Reputation Management strategies)
- Daily cold and warm marketing calls and weekly client visits
- Create print and online ad copy and layouts; Process contracts; Support & implement daily/weekly reports within strict deadlines
- Coordinate communication and paperwork between related departments
- Achieved 109% of quota in renewal sales by Q3, 60% of quota in new sales dollars by Q2(2011)
- Zero client claims year over year
National Enrollment Manager
International Academy of Design and Technology
Las Vegas, NV
03.2006 - 03.2007
- Recruit, interview, & enroll students for undergraduate programs using discretion and judgment
- Coordinated all accepted students move/housing to Las Vegas for start deadlines
- Coordinate communication and paperwork between financial and academic departments
- Promote business, student, & client relationship building
- Advise students and develop academic plans for degree completion following standardized university guidelines and procedures
Enrollment Counselor
Axia College/University of Phoenix division
Phoenix, AZ
06.2005 - 03.2006
- Recruit, interview, & enroll students for undergraduate programs using discretion and judgment
- Advise students and develop academic plans for degree completion following standardized university guidelines and procedures
- Coordinate communication and paperwork between financial and academic departments
Education
Bachelor of Science - Sociology
Arizona State University
Tempe, AZ 05.2001 - 01.2013
Skills
Marketing and campaign management
Advertising solution development
Business administration
Market Analysis
Project Management
Strategic planning
Client management
Time management
Interdepartmental collaboration
Sales expertise
Trade shows and events
CRM integration
Timeline
Patient Advocate
ProCare Hospice of Nevada
05.2024 - Current
Rehab Marketing Liaison
Encompass Health Rehabilitation Hospital
05.2021 - 05.2024
Senior Admissions Counselor
Infinity Hospice Care
10.2016 - 03.2021
Account Executive
Robert Half Technology
10.2015 - 06.2016
Account Manager (Authorized Xerox Reseller)
Premier Office Systems
11.2011 - 03.2014
Local Marketing Consultant
RH Donnelly/Dex One Corporation
06.2007 - 11.2011
National Enrollment Manager
International Academy of Design and Technology
03.2006 - 03.2007
Enrollment Counselor
Axia College/University of Phoenix division
06.2005 - 03.2006
Bachelor of Science - Sociology
Arizona State University
05.2001 - 01.2013
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