Heather McConnell

Project manage Klaviyo email campaigns and automated flows, handling setup, testing, scheduling, and performance reporting to support revenue-driving initiatives.Manage

Amazon 1P/3P/Direct Fulfillment operations, ensuring accurate ASIN setup, stock feed alignment, and availability to support sales performance.

Execute promotions and growth programs, including Born to Run submissions, Vine enrollments, and Amazon Marketing Fund placements to improve visibility and review volume.

Monitor and resolve listing and compliance errors across Walmart, Michaels, Oriental Trading, and eBay to maintain marketplace health and operational consistency.

Oversee DTC order flow and issue resolution, including refund processing and CyberSource verification to ensure seamless customer experience.

Responsible for overseeing the accuracy of all global content for 35 countries, while evaluating and reporting ways to optimize website potential for a better user experience and higher customer satisfaction.

• Merchandise products and listing pages to maximize sales opportunity
• Build SEO optimized landing pages for brand stories and paid media campaigns
• Work cross-functionally with marketing, customer service and operations to ensure content accuracy and customer satisfaction
• Align global systems to accurately display products Magento-2 (CMS), J.D.Edwards (ERP), Akeneo (PIM)
• Monitor and manage inventory to ensure appropriate levels are in place to support product launches, website content launches and digital marketing initiatives
• Manage Yotpo reviews and UGC on the brand website
• Assisted with the USA website migration from buffusa.com to buff.com/us

Managed the USA brand website with 20%+ YoY revenue growth, ensuring accuracy of products, marketing campaigns, and brand promotions.

• Managed digital business systems: Evergreen (CMS), NetSuite (ERP), Mailchimp (Newsletters),
• Handshake (B2B Site)
• Merchandised products and web pages to increase sales
• Primary contact for developers and systems support teams
• Built engaging landing pages for product technologies and brand campaigns
• Maintained product catalog, including adding new items, removing discontinued items, and ensuring descriptions, pricing and attributes are accurate and up to date
• Monitored and implemented site improvements
• Created monthly digital sales reports, shared data company wide

Successfully executed marketing campaigns and maintained all content on BUFF USA’s B2C and B2B eCommerce platforms.

• Managed all products on buffusa.com (B2C) and Handshake (B2B), including product descriptions, product imagery, pricing, and categorization, to align with seasonality and existing marketing campaigns
• Built, tested, and scheduled outgoing HTML emails and custom landing pages, ensuring responsiveness and cross-browser compatibility using HTML/CSS best practices
• Maintained and managed the delivery of digital assets and information for BUFF USA’s digital and e- commerce partners (Amazon, REI, BassPro Shops, ect.)
• Managed the seasonal flip and QA effort for BUFF USA’s B2C and B2B to ensure on-time and accurate product launches at the start of each season
• Reported weekly and monthly analytics for buffusa.com, newsletters, and digital campaigns

Managed and executed the launch of Handshake B2B ecommerce platform for BUFF® USA, while assisting with website content management for BUFF® USA’s B2C.

• Managed B2B e-commerce content and platform development
• Managed seasonal product line list and packaging matrix
• Managed logistics, inventory, orders, budgeting, and invoicing for trade shows and sales meetings
• Assisted with seasonal web content including new product set-up, landing page creation and edits to existing pages
• Supported sales department by creating visual aids such as line reviews and flyers in Adobe InDesign
• Consolidated advertising placement and created quarterly briefs for department heads

Assisted with the daily needs of the marketing department by proofreading marketing materials, distributing assets to dealers, coordinating trade show logistics, managing product samples, and assisting with website content management.

Planned and implemented social media strategies to bring brand awareness and increased revenue for the Real McCoy's snack brand.

Collaborated with the marketing team to bring brand awareness to the Sonoma County area by researching potential markets and participating in local events, resulting in increased retail presence.