Summary
Overview
Work History
Education
Skills
Trainings
Timeline
Generic

Heather McDonald

Selah

Summary


Enthusiastic Retail Sales Leader with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.

Overview

24
24
years of professional experience

Work History

Agent Development Manager

US Cellular Wireless
02.2013 - Current

Area Leaders supporting 21 locations in the Northwest.

· Collaborate with regional leadership team to develop a regional sales and distribution plan, including, but not limited to the recruitment of new agencies, developing business analysis for expansion and closure of agent distribution points, ongoing agent contract negotiations, assisting new and existing agents with strategic planning to ensure subscriber and revenue targets are met.

· Leverage understanding of financial operations of an independent wireless retail business, including driving P&L health of the agency indirect portfolio, including all aspects of the income statement and balance sheet, cashflow, revenue maximization and expense management to produce profitable agency growth.

· Proactively create, recommend and implement business cases for performance improvement in gaining and retaining subscribers in a community centric approach, and all aspects of successful wireless retail operations.

· Minimize risk through inventory (asset) management and lease portfolio (asset) oversight based on contract terms and administration.

· Ensure the proper execution marketing investments including co-op utilization-effectiveness, showroom excellence, brand adherence, advertising programs and graphic standards, and product/services.

· Maintain open communications with other members of the regional leadership team representing changes in the indirect channel, advocating for needs, and makes recommendations to address marketing needs/ competitive challenges.

· Collaborate with peer team to maintain up-to-date knowledge of competitor's offerings and services to develop and maintain a competitive edge.

· Provide a "Train the Trainer" approach to agent leadership and occasionally its associates, by driving education and providing facilitation in all areas that impact the agent's business. Serves as a subject matter expert in recommended sales process.

· Supervise Agent Development Sales Support Specialist team and is responsible for handling all employee relations issues including hiring, training, ongoing development, and performance management.

· Lead with an entrepreneurial mindset and consistently guides the team to move agents to success.

Agent Distribution Sales Support Specialist

U.S. Cellular
10.2011 - 02.2013

· Supports the communication of sales goals and productivity expectations, recognizing high performing agents and managing the agent phone program.

· Conducts administration activities such as preparing, auditing, analyzing and submitting reports (inventory, count reports, expense reports, and sales results), reviewing agent's contract for accuracy, maintaining calendar of activities and events, participates in team meetings and develops a network of people to assist with procedures or problem resolution issues.

· Collaborates and supports Area Sales and Development Manager on execution of action plans.

· Provides metrics and data to support to Area Sales and Development by analyzing business performance.

· Facilitate and orchestrate opening/closing checklist for agent doors which includes marketing materials, operations, store and portfolio alignment.

· Acts as key contact person for operations and works closely with corporate operations to provide support to the territory.

· Knowledgeable of entire agent portfolio and maintains a revolving list of agents and outside sales associates.

· Responsible for investigations delegated from Agent Area Sales Manager.

· Manages training reports for the territory which includes manual tracking.

· Facilitates training to agent owners on dispute process. Provides best practices on how to file disputes and codes needed for submission.

· Ensures territory has the proper branding tools and resources.

Retail Store Manager

U.S. Cellular
04.2001 - 07.2008

· Engages and motivates store associates in achieving sales goals and being responsible for performance standards.

· Coaches, develops, and provides timely feedback in improving sales potential for all sales associates.

· Meets sales targets by promoting U.S. Cellular products and services to new and existing customers.

· Evaluates individual and team performance and the customer experience.

· Observes and develops sales team in selling tools and techniques including prospecting customers, qualifying needs, problem solving, and sales closing practices.

· Educates and encourages sales associate's in building relationships with customers and understanding their needs.

· Identifies associates with advancement potential and provides ongoing development to build skills and capabilities, supporting a leadership pipeline.

· Acts as a resource in providing product knowledge, sales promotions and selling tactics.

· Provides support to sales associates with questions about products promotions and sales campaigns.

· Partners with Assistant manager in maintaining all location operations including but not limited to cash and inventory management, store opening and closing, merchandising, scheduling, and loss prevention.

· Recruits, hires, trains, and develop frontline associates ensuring they are fully equipped with the tools, information, knowledge, and skills.

· Ensures associates maintain the store appearance and individual work areas according to retail store standards.

· Ensures all associates' compliance with company policies, procedures, and required trainings.

· Attends all required U.S. Cellular training programs. Assists with conducting training as needed.

· Complete and ensure all store operational requirements and objectives are met related to scheduling, inventory control, audits, cash reconciliation, merchandising, etc.

· Support operations by initiating, coordinating, and carrying out operational policies and procedures.

Education

No Degree - Business Administration

Trend College
Kennewick, WA

High School Diploma -

Stanfield High School
Stanfield Oregon
06-1988

Skills

  • Project Management
  • Training Coordination & Delivery
  • High Impact Communication
  • Customer Service
  • Supervisory Evaluation & Coaching
  • Marketing & Merchandising

Trainings

Cultivating A Passion For Learning 2024

Leading By Motivation 2024

Leading Effective Conversations & Negotiations 2023

Developing Your Emotional Intelligence 2022

Understanding Financial Documents 2022

Situational Leadership II 2021

Situational Leadership I 2020

Crucial Conversations 2019

7 Habits of Highly Effective People 2002

Managing Challenging Customers 2001



Timeline

Agent Development Manager

US Cellular Wireless
02.2013 - Current

Agent Distribution Sales Support Specialist

U.S. Cellular
10.2011 - 02.2013

Retail Store Manager

U.S. Cellular
04.2001 - 07.2008

No Degree - Business Administration

Trend College

High School Diploma -

Stanfield High School
Heather McDonald