Heather McGinnis
Summary
Current Marketing Manager at Sherwin-Williams Coil Coatings, with 28 years of industry expertise, adept at fostering partnerships and spearheading growth initiatives for the MetalVue program. Well known for strategic pricing and enhancing brand visibility, dynamic skill set combines coil coatings knowledge with exceptional relationship-building abilities, significantly contributing to the operations plan, market share improvement and cross-functional team collaboration.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Sherwin-Williams Coil Coatings
04.2022 - Current
- Boost brand awareness and develop programs to grow the MetalVue program.
- Manage lead generation and work with MetalVue partners both internal and external.
- Develop and implement marketing strategies to build and expand the MetalVue program.
- Collaborate with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyze and report monthly data points for Roofing Passport to commercial and leadership.
- Participate in successful trade shows to showcase the MetalVue program.
- Assisted in strategic planning for the MetalVue program and Roofing Passport.
- Audit and suggest marketing materials for socials, website and MetalVue portal.
- Collaborate with commercial and technical to improve the strategic plan for marketing campaigns for MetalVue.
- Participate in budget planning and proforma creation for the MetalVue program.
Commercial Liaison
Sherwin-Williams Coil Coatings
02.2019 - 04.2022
- Served as the primary point of contact, fostering strong relationships between internal lab teams and commercial.
- Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
- Maintained knowledge of lab updates and process changes and communicated to commercial.
- Collaborated with lab managers and developed a standardized color match form for commercial.
- Improved interdepartmental collaboration with open communication forums.
Pricing Manager
Sherwin-Williams Coil Coatings
04.2009 - 02.2019
- Analyzed customer data to develop targeted pricing strategies for improved customer satisfaction based on commercial needs.
- Identified underperforming products within the portfolio, providing documentation and data.
- Improved company market share by adjusting prices based on market dynamics and customer demand patterns.
- Provided ongoing support to commercial representatives to build adequate pricing strategies.
- Managed all price increase roll-outs to the market.
Education
Bachelor of Arts - Business Administration
Mid-Continent University
KentuckySkills
- Coil Coatings expert with 28 years in the industry
- Customer facing interactions
- Excellent reputation within the organization
- Dynamic skill set
Timeline
Marketing Manager
Sherwin-Williams Coil Coatings
04.2022 - Current
Commercial Liaison
Sherwin-Williams Coil Coatings
02.2019 - 04.2022
Pricing Manager
Sherwin-Williams Coil Coatings
04.2009 - 02.2019
Bachelor of Arts - Business Administration
Mid-Continent University
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