Heather McNeill
Dallas,TX
Summary
Sales leader with 8+ years of experience in the consumer goods and toy industry, driving revenue growth across specialty, grocery, and national retail channels. Proven track record managing an $8M+ portfolio, expanding key accounts, and generating new business, including $1.7M in incremental revenue. Skilled in retail strategy, forecasting, and POS data analysis to inform assortment decisions and improve sell-through. Recognized for building strong retail partnerships and adapting go-to-market strategies in response to evolving market conditions, including tariffs and supply chain disruption.
Overview
11
11
years of professional experience
Work History
Sales Manager
Horizon Group USA
New Providence, NJ
05.2023 - Current
- Manage and grow a portfolio of retail accounts totaling $8M+ annually, including Barnes & Noble, Scholastic, HEB, Staples, Blain’s, and specialty retailers
- Opened a new retail account generating $1.7M in revenue (2026)
- Lead strategic sales planning and execution to drive revenue growth across multiple channels
- Train and mentor sales team members; manage direct report and support team development
- Analyze POS data and market trends to inform assortment strategy and product placement
- Present product lines (Arts & Crafts / Toys) to buyers and sales partners, securing new placements
- Report sales forecasts, budgets, and performance insights to senior leadership
- Collaborate cross-functionally with merchandising, planning, operations, and logistics teams
- Successfully navigated tariffs, port delays, and supply chain disruptions by adapting strategy to maintain sales growth
Associate Sales Manager
Horizon Group USA
New Providence, NJ
03.2021 - 05.2023
- Supported management of key retail accounts across specialty, grocery, and e-commerce channels
- Assisted in pricing, quoting, and account setup processes
- Coordinated domestic and international logistics to ensure timely product delivery
- Prepared samples, presentations, and sales materials for key customer meetings
- Contributed to sales reporting and forecasting processes for leadership team
- Played a key role in trade show execution and customer engagement
Sales Account Manager
Hot On! Homes
Dallas, TX
06.2020 - 03.2021
- Managed client relationships with builders, developers, and vendors
- Sold advertising and marketing solutions to drive client growth
- Tracked and reported key performance metrics including impressions, leads, and engagement
Sales Coordinator
MUV
Dallas, TX
11.2018 - 05.2020
- Generated proposals and managed client requests across multiple accounts
- Identified new business opportunities to support sales growth
- Developed reports and insights to support sales strategy
- Trained cross-functional teams on sales processes and efficiencies
Showroom & Merchandising Sales Associate
Diverse Marketing
Dallas, TX
05.2015 - 08.2018
- Executed merchandising strategies based on market trends and sales data
- Built strong vendor relationships to maintain product knowledge and assortment relevance
- Supported showroom operations and trained new team members
Education
B.A. - Communications & Media Studies, Minor in English
Texas A&M University
Skills
- Retail & Channel Strategy Go-to-Market Execution
- Key Account Leadership (National & Mid-Tier Retail)
- Revenue Growth & Portfolio Management ($8M)
- Distributor & Specialty Channel Optimization
- Forecasting, Sales Planning & Business Insights
- Pricing Strategy, Negotiation & Margin Management
Accomplishments
- Increased specialty sales in FY22 by 183% (Dallas) and 125% (Atlanta) at Specialty trade shows
- Managed relationships with 200+ independent specialty retailers
Timeline
Sales Manager
Horizon Group USA
05.2023 - Current
Associate Sales Manager
Horizon Group USA
03.2021 - 05.2023
Sales Account Manager
Hot On! Homes
06.2020 - 03.2021
Sales Coordinator
MUV
11.2018 - 05.2020
Showroom & Merchandising Sales Associate
Diverse Marketing
05.2015 - 08.2018
B.A. - Communications & Media Studies, Minor in English
Texas A&M University