Heather McNickle

• Enhanced brand awareness by creating engaging and shareable social media content.
• Managed content across multiple platforms for widest audience reach.
• Increased audience engagement through the development of tailored content for each platform.
• Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
• Managed social media accounts, ensuring timely responses to comments and messages from the community.
• Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
• Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
• Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
• Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
• Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
• Maintained up-to-date knowledge of social media trends, applying insights to content strategy for staying ahead in competitive landscape.
• Boosted audience interaction, responding promptly and creatively to comments and messages.
• Managed content calendar, ensuring consistent and timely publication across all social channels.
• Collaborated with other departments to ensure brand consistency and message alignment in social media content.
• Facilitated partnerships with other brands, expanding audience reach and fostering mutual growth.
• Increased follower count with strategic use of hashtags and collaboration with influencers.
• Tailored content to different platforms, optimizing for audience preferences and platform algorithms.
• Established strong partnerships with brands through proactive communication and collaboration on content creation.
• Produced relevant product content to reach target customers.
• Followed and reviewed competitor social media channels, content, and strategy to relay insights.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
• Engaged customers to communicate key product features.
• Established and maintained positive relationships with customers.

• Consistently meet with participants at WSH and other area Psychiatric Hospitals for initial engagement, relationship building, goal setting, and to provide support around hospital discharge.
• Work collaboratively with both the Psych Hospitals and Peninsula Behavioral Health clinical teams to support the program participant and the discharge planning process by carrying the participant and recovery perspective to the team and helping the participant process and understand the clinical team's recommendations.
• Support detained participants once discharged with follow up LRA check-ins and consistent wellness check ins.
• Build supportive relationships with participants, emphasizing the development of trust, mutual respect, encouragement and emotional support through sharing lived experience as a person in recovery from behavioral health conditions.
• Provide education and resources that support illness self-management, self-determination, self-advocacy, WRAP and shared health care decision making.
• Assist the participant with their adjustment to living in the community.
• Help the participant to identify and/or re-engage with family, friends, and other natural supports and other community resources such as recovery or spiritual communities, etc.
• Help to facilitate a "warm hand-off" to a community behavioral health provider, including sitting in on intake appointments (if requested by the participant), helping the participant to connect to peer support and other ancillary support services offered by the agency such as housing, employment, etc.
• Provide assistance with transportation to appointments.
• Provide assistance in identifying and linking to community-based services and supports (primary care, mental health and or substance abuse treatment, housing, financial benefits, etc.).
• Used skills such as active listening and collaborative problem-solving daily to connect with patients and address concerns.
• Built safety plans to lower risk of crisis and intervened in specific manners outlined by procedures.
• Conversed with individuals in crisis which called or texted hotline for assistance.
• Assisted Outreach Department with Homeless Outreach excursions.

Medical Department Navigator (12/15/2018-8/2/2021)

• Scheduling of ancillary tests
• Preparing phlebotomy order documents
• Scheduling canceled and no show appointments
• Scheduling of Hospital Discharges
• Scheduling of Psychiatric Evaluation, Psychiatric Consults, Medicare Intakes, and Medicare Reviews
• Scheduling of medical re-establishment clients
• Managed the Chronic Care Schedule
• Ordered and tracked outside referrals
• Veteran tracking of referrals and follow up on SARS
• Develop Medical Navigator Procedure Manuel
• Triaged Nursing Extension messages and dispensed as needed

2/1/2011-12/15/2018- Previous Job Duties

• Front Desk Reception Lead
• PBH Sequim Office Coordinator
• Medical Records Dept Assist (Temp)
• Human Resources Dept Assist (Temp)
• Conversed with individuals in crisis which called or texted hotline for assistance.

• Consistently meet with participants at WSH and other area Psychiatric Hospitals for initial engagement, relationship building, goal setting, and to provide support around hospital discharge.