HEATHER M. DETTTER
Fenton,MO
Summary
A well-networked, experienced hotel sales and marketing professional with a strong track record of accomplishments and achievements in hotel sales, catering, and operations, primarily with higher-end, full-service properties. Eager to resume a well-rounded career in hospitality sales and operations.
Overview
15
15
years of professional experience
Work History
Senior Sales Business Travel Manager - Consultant
HILTON ST. LOUIS DOWNTOWN
05.2009 - 06.2013
- Directly responsible for managing, servicing, soliciting and increasing volume on all BTS accounts to include Local, National and Consortia accounts
- Oversee and execute RFP process with Reservations Manager for all volume accounts for hotel
- This includes, but is not limited to, RFP Express, Lanyon, Hilton ONQ and all manual requests to include local negotiated rate agreements
- Identify target accounts from Hotelligence data, cold calls, shopping competition, and maintain ongoing hit list of opportunities and successes
- Pinpoint potential opportunities throughout solicitation process and provide leads to appropriate sales manager for follow up
Director of Sales, Marketing, and Catering
HILTON ST. LOUIS DOWNTOWN
07.2006 - 05.2009
- After a short time in the sales manager role, promoted to Director of Sales, Marketing, and Catering, managing a staff of four in charge of revenue and budgeting of rooms and catering, as well as all facets of marketing for the hotel
- Oversaw all phases of catering, from beginning to end, including room rental, menu selection, pricing, and food sales budget
- Ensure accuracy and quality of food presentation for each applicable group
- Exceeded sales and catering budget in every month since taking over director position, including the surpassing of 2007's fourth quarter goal by 157 percent
General Manager and Director of Sales
THE SUMMIT GROUP
St. Louis, USA
01.2005 - 06.2006
- Hired, led and managed 45 employees, including two Assistant General Managers over these Marriott properties
- Continually promoted and trained the staff, aiming for exceptional sales and customer service
- Created and followed a budget for both hotels
- Completed a P&L statement monthly
- In three month span, took Fairfield property from dead last in Midwest region to Number One in Marriott Rewards sales
- Managed revenue by evaluating trends and market conditions in order to stay abreast of the industry
National Sales Manager
THE SUMMIT GROUP
10.2003 - 01.2005
- Directed all sales plans for 16 multi-flag properties, spanning seven states
- Created sales action plans for all properties and was responsible for success of plans
- Oversaw each property's sales efforts, both inside and outside of the hotel
- Throughout entire duration in the role, reached every quarterly and annual sales goal
General Manager
THE SUMMIT GROUP
Sioux Falls, USA
06.2002 - 10.2003
- Lead and managed every facet of the hotel and its 25-person staff
- Won a national sales competition, besting more than 200 Baymont Inn GMs across the country from 6/02 - 5/03
- Planned, constructed and carried out annual profit and labor budgets
- Captained an 18 percent year-over-year occupancy growth in first full year in the role
Area Sales Manager
THE HEARTLAND INN
01.1998 - 06.2002
- Corporate office created position allowing me to act as head of sales at each of the five properties listed above
- Increased sales numbers in my territory by at least 13 percent every year
- Developed and improved training for hotel guest representatives in effectively selling and presenting hotels
- Negotiated all corporate accounts
Education
B.A. - Psychology
University of Iowa
01.2001
Skills
- Itinerary development
- Multi-tasking
- Travel research
- Package development
- Reliability
- Sales expertise
- Reservation software
- Marketing
- Hospitality and accommodation
- Negotiation
References
Upon Request
Timeline
Senior Sales Business Travel Manager - Consultant
HILTON ST. LOUIS DOWNTOWN
05.2009 - 06.2013
Director of Sales, Marketing, and Catering
HILTON ST. LOUIS DOWNTOWN
07.2006 - 05.2009
General Manager and Director of Sales
THE SUMMIT GROUP
01.2005 - 06.2006
National Sales Manager
THE SUMMIT GROUP
10.2003 - 01.2005
General Manager
THE SUMMIT GROUP
06.2002 - 10.2003
Area Sales Manager
THE HEARTLAND INN
01.1998 - 06.2002
B.A. - Psychology
University of Iowa
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