Heather Munroe

Lead a team of consultants helping B2B and B2C organizations market and sell their products and services more effectively by providing custom marketing content driven by objective primary research and data.

• Develop custom primary research engagements to create independent, data-backed stories and deliverables that fuel marketing campaigns across channels and help clients capture mindshare and turn their prospects into customers.
• Partner with sales to establish and grow customer relationships. Foundational work with a Big 4 professional services firm on primary research to support its go-to-market strategy resulted in cumulative investment exceeding $2 million over a period of seven years.
• Work cross-functionally to develop and improve upon client-facing products and internal processes, including co-leading the redesign of Forrester's Thought Leadership Paper deliverable and spearheading the effort to bring outsourced design work in-house.
• Coach a high-performing team of market research professionals with a proven track record of multiple years of double-digit revenue growth and CX scores higher than the company average.

Created research to support editorial needs and develop marketing strategies. Responsibilities included project design, questionnaire development, data collection, data analysis and development of the final deliverable.

• Conducted primary research on the business-to-business technology market for use in InformationWeek print and online editorial, as well as in in-depth InformationWeek Reports (reports.informationweek.com).
• Fielded over 50 studies a year. Highlights include InformationWeek's annual U.S. IT Salary Survey of over 10,000 IT professionals, Strategic Security Survey, and Strategic CIO Survey.
• Responsible for project design, questionnaire development, survey programming, data collection, data analysis, and compilation and distribution of results. Oversaw creation of infographics. Collaborated with writers and editors to create content, including reports, articles, and blogs.
• Managed the research, application, and ranking process for the InformationWeek Elite 100 (formerly, the InformationWeek 500 and InformationWeek Government IT Innovators), an annual awards program ranking the country's 100 most technologically innovative companies.
• Established and managed annual research budget. Negotiated vendor contracts. Cut costs by 40% over a five-year period concurrent with a 100+% increase in the number of fielded studies.

Developed primary research to support product/brand development and marketing for external clients. Managed internal marketing research initiatives designed to promote targeting within the business-to-business technology space, support product launches and further sales efforts for CMP Technology's Business Technology Group (BTG) print brands.

Coordinated peer review process for submitted manuscripts, ensured manuscript adherence to style and format standards, and selected articles for inclusion in Arthritis Care and Research, the official journal of the Association of Rheumatology Health Professionals.

Responsible for all aspects of publishing and production of ArthroSCOPE, the quarterly newsletter for Thurston Arthritis Research Center, including writing articles on new developments in rheumatologic treatment and research, fundraising events and patient success stories, formatting, printing and distribution. Circulation of ArthroSCOPE included researchers, physicians, donors and patients.

• Supervised interviewers in CATI-based call center
• Responsible for scheduling, briefing and training staff on projects, interviewer quality assurance, and quota management
• Conducted quantitative research and recruited for focus groups.