Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Heather Nigro

New York + Florida ,NY

Summary

I am an entrepreneurial and analytical E-Commerce Executive with notable success in developing growth strategies, digital marketing, and technology roadmaps for enterprise businesses.

My hands-on, fluid approach to developing and directing marketing, merchandising, and technology to elevate brand awareness and revenue makes me stand out. My expertise is focused on developing strategies that maximize profits and market share while improving customer satisfaction and ensuring delivery of best-in-class services is bespoke and one-of-a kind.

In my career, I have established myself as an accomplished team builder and thought leader, recognized for building and mentoring cross-functional teams. As an articulate communicator, I have a credible history of fostering robust collaborations with key clientele to identify business needs and deliver favorable solutions while staying abreast of emerging trends in the online retail space.

Retailers enjoy working with me because I can point them to the best resources and methods for their needs. While others take pride in meeting all standards, my passion is delivering strategies beyond organizational expectations, creating a win-win scenario for everyone involved. Within my portfolio, I've been responsible for driving over $1 Billion in online sales for IR200 companies and have an extensive background in consumer goods, B2B and luxury brands.

Overview

14
14
years of professional experience

Work History

CEO and Founder

Moxxii
06.2015 - Current
  • Determine the strategy, organization, and channels required for digital transformation and growth for portfolio of enterprise B2B and B2C e-commerce retailers with revenue 20M+.
  • Expedited revenue growth for Moxxii's portfolio of clients with growth 30% YOY. Leadership, sourcing and training of Moxxii's team and vendors for UX, SEO, Project Management to support clients.
  • Turn around expert for client’s business utilizing expertise in digital marketing, technology, data and analytics to drive success.
  • Identify and forecast disruptive trends and tools around digital technologies with strategy to leverage them.
  • Evaluation of retailer readiness and the preparedness required to transform and sustain long-term growth and gain a competitive advantage.
  • Thought leadership and public speaking for e-commerce tradeshows, events, and webinars. Representation of organization at events.
  • Managed partnerships and strategic business relationships by negotiating contract terms and communication.
  • Built productive, long-lasting relationships with industry partners and providers to support strategic business objectives for Moxxii.

Director of Strategy

Corra
04.2013 - 06.2015
  • Designed and built strategy practice and team of consultants for solution implementation agency.
  • Management and leadership of Strategy team to define success metrics and evaluate business impact of digital strategies and projects over time. Executive stakeholder and oversight for all projects. Support during pre-sales for key accounts.
  • Worked with cross-functional teams to develop e-commerce implementations for Magento, SalesForce and Shopify+.
  • Development and leadership for building business strategy, eCommerce, CRM, international commerce, operations, promotion strategy, conversion optimization, mobile and Omni-channel commerce for clients.
  • Research and analysis of business, marketing and digital performance across products, markets, audiences, and channels to support business roadmap, vision and KPIs. Development of analytics reports to interpret and present data for actionable insight toward business goals.
  • Vetting and selection of technology for platform selection, increase traffic, average order value, conversion and customer loyalty both on and offline.

Director of E-Commerce

Marissa Collections
01.2010 - 04.2013
  • Achieved 60% sales growth year over year through the site’s business development.
  • Streamlined process/timeframe of in-store inventory on the website through data analysis, insights generation, and sales tracking.
  • Planned and led targeted SEO and PPC campaigns to drive brand awareness/sales and achieve business goals.
  • Drafted roadmap and set a vision for re-launch of marissacollections.com on Magento Enterprise.
  • Identified and selected Magento Enterprise Partners for development, including negotiations and contract terms.
  • Directed all technology vendors, photographers, customer service, sales, merchandising, digital marketing, advertising, and contractors required to run eCommerce storefront.
  • Developed omnichannel experience for in-store and online synergy.

Education

:

Skills

    E-Commerce Executive Leadership Strategic Technology Planning Digital Marketing Digital Strategy UXUI Thought Leadership Persona Development Behavioral Analytics Trend Forecasting Consultative Selling Magento Adobe Salesforce Shopify NetSuite BigCommerce Team Leadership Team Building

Timeline

CEO and Founder

Moxxii
06.2015 - Current

Director of Strategy

Corra
04.2013 - 06.2015

Director of E-Commerce

Marissa Collections
01.2010 - 04.2013

:
Heather Nigro