Heather Olson
Saint Michael,MN
Summary
Results-driven marketing professional experienced in delivering integrated multi-channel strategies and data-driven solutions. Proven track record of driving account growth through strong client relationships and effective leadership. Skilled in strategic planning, project execution, and cross-functional team management.
Overview
16
16
years of professional experience
Work History
Senior Account Director
Epsilon
2021.04 - Current
- Provide strategic account management for large US healthcare client
- Responsible for developing and managing client relationships and driving growth
- Lead cross-functional team of 40+ internal resources in support of HCP Omnichannel Marketing for 8 brands across multiple therapeutic areas (Adult & Pediatric Vaccines, Respiratory, Rheumatology)
- Deliver omnichannel strategies to brand marketers and ensure those strategies are pulled through during campaign design and execution
- Support client’s MarTech organization in bringing new capabilities and enterprise solutions to brand marketers
- Stood up and scaled Analytics & Insights solution to manage hypothesis-based experimentation and learning agendas, targeting strategy, customer segmentation, and business impact measurement
Account Director
Epsilon
2015.01 - 2015.05
- Provided relationship marketing support to large US healthcare client for 6 brands across multiple therapeutic areas (Cardiology, Gastroenterology, Psychology)
- Coordinated with operations vendors to develop program specifications and execute multi-channel marketing programs to align with the client’s strategic objectives
- With input from agencies and partners, developed requirement documents, campaign schedules and cross-functional team assignments for multi-channel marketing programs
- Identified opportunities to implement best practices for HCP and DTC multi-channel marketing campaigns
- Managed Enterprise client MarTech priorities to support brand marketing efforts
- Established Client Services standard ways of working and definition of roles & responsibilities to support career development of 15+ associates
Senior Program Manager
eBay Enterprise (formerly e-Dialog)
2010.05 - 2011.08
- Managed email marketing programs for multiple retail clients
- Served as primary contact with clients’ marketing teams and technical production staff
- Responsible for end-to-end project management of email campaigns from concept to measurement
- Analyzed email campaign performance to deliver data-driven optimization recommendations designed to increase ROI and conversion
- Managed preparation and timely delivery of all client projects, including web application, API development, analytics and creative deliverables
- Trained clients in e-Dialog marketing technology to manage technical production and configuration of emails, development of audience and suppression lists, and campaign reporting
- Worked closely with e-Dialog deliverability team to ensure CAN-SPAM compliance, monitor sender reputation and inbox placement optimization
- Delivered quarterly business reviews to identify opportunities and provide competitive industry insights
- Managed all client budgets, invoicing and forecasting
Senior Campaign Associate
eBay Enterprise (formerly e-Dialog)
2008.04 - 2009.04
- Managed e-mail campaign workflow from receipt of assets through deployment
- Worked with cross-functional team to define campaign requirements, establish production timelines and manage campaign schedules
- Developed segmentation profiles for client’s complex email campaigns (75+ versions) and established process for implementing with conditional logic and modular content
- Created and delivered subject line and content testing plans to clients and collaborated with client and internal teams to implement optimizations based on results
- Identified process efficiencies and optimizations resulting in 40% reduction in email production timeline
Education
Bachelor of Science - Marketing - Isenberg School of Management
University of Massachusetts Amherst
Amherst, MA2006-12
Skills
- Omnichannel Marketing Strategy
- Marketing Technology & Campaign Operations
- Data-Driven Decision Making & Customer Segmentation
- Cross-Functional Team Leadership
- Budget Planning & Management
Timeline
Senior Account Director
Epsilon
2021.04 - Current
Account Director
Epsilon
2015.01 - 2015.05
Senior Program Manager
eBay Enterprise (formerly e-Dialog)
2010.05 - 2011.08
Senior Campaign Associate
eBay Enterprise (formerly e-Dialog)
2008.04 - 2009.04
Bachelor of Science - Marketing - Isenberg School of Management
University of Massachusetts Amherst
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