HEATHER O'NEILL

Results-driven content strategist and award-winning journalist with a long track record of writing smart, inviting digital content. More than six years of tech content strategy experience. Skilled in distilling complex concepts into easy-to- digest content and informative visuals to guide users through the marketing funnel. Reputation for creating constructive collaborations across teams. Proactive and positive team leader, manager and mentor who empowers staff to share ideas, collaborate, and grow. Experience writing and editing landing pages, in-app copy, social media posts and long-form articles.

Digital Content Creation & Execution: Develop and lead execution of content strategy for lifecycle campaigns to increase brand. Charged with creating long- and short-form copy, in-app content, white pages, blog posts and social media content that distills complex concepts into simple terms.

UX Writing: Create content that combines high-quality research, competitive analysis and writing with eye-catching design to enhance the user experience

Writing & Editing: Award-winning journalist with more than six years of experience writing SEO and marketing copy. Proven ability to create a brand voice that resonates with users.

Research & Data Analysis: Identify trends, anticipate customer needs, and make strategic content decisions based on ongoing content audits that factor in data analysis and user research.

Cross-functional Collaboration: Work with product, design, engineering and legal to create honest and accurate copy, conduct experiments and A/B testing and brainstorm ideas for future content opportunities.

Revenue Growth: Served as partner to SEO teams to improve performance of livecareer.com pages to achieve 78% revenue increase from 2020 to 2021. Increased brand revenue by $1M year-over-year from 2018-2021. 

B2C & B2B Marketing: Leveraged data-driven insights and approach to marketing that unified and empowered businesses and consumers, increasing organic traffic with consistent brand tone, style, structure, and voice applied to all content. 

Team Leadership & Development: Nurtured productive working relationships to support staff in developing technical and creative skills. Planned, motivated, and built relationships to create a team atmosphere focused on positivity and goal attainment.