Heather Burcar
103 Sundown Trail, Nederland,CO
Summary
Marketing Manager with a knack for designing and executing successful marketing campaigns for over 10 years. Provided strategic marketing advice to 20+ clients, resulting in an average revenue increase of 25%. Expertise in developing go-to-market strategies for new products and services. Recognized for building strong client relationships and delivering results under tight deadlines.
Overview
23
23
years of professional experience
Work History
Owner
BLUEBIRD MARKETING, LLC
10.2012 - Current
- Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
- Implement creative marketing strategies and campaigns to promote clients' products and services in the Healthcare, Education, and Specialty Trades industries to reach a larger market segment.
- Analyze various tools, branding efforts, and channels for successful product and service marketing outcomes.
- Perform market research and provide guidance to company teams to better plan their marketing strategy, budget, pricing, and sales targets.
- Assist with new product launches through the creation of press releases, social media, webinar presentations, and organized public events.
Library Paraprofessional
BOULDER VALLEY SCHOOL DISRICT
08.2023 - Current
- Provided research assistance to students and faculty, promoting academic success across various disciplines.
- Enhanced library user experience by providing excellent customer service and efficient material management.
- Established positive relationships with local schools leading to collaborative programs benefiting both institutions.
Director of Marketing and Sales
ALTITUDE EDGE CONSULTANTS, LLC
10.2011 - 03.2012
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Created and managed a $200K marketing budget to carry out innovative tactics that increased market share.
- Spearheaded all event planning and exhibit coordination to promote the company and reach prospective clients.
Program Manager
FREEDOM TO ROAM, INC
04.2010 - 12.2010
- Managed all logistical fundraising efforts and monitored the organization's $1M budget
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Performed research on grant opportunities, wrote grant proposals and prepared required grant reports, securing $250K to launch the organization's youth-based education program.
- Provided business development strategy and acted as an ambassador for the organization's various programs, successfully launching the Kids for Corridors Program.
Project Coordinator
BOYS & GIRLS CLUBS OF METRO DENVER
01.2009 - 01.2009
- Managed all logistical efforts for the largest fundraising event of the year, the Rocky Mountain Home Raffle benefiting Boys & Girls Clubs throughout Colorado and successfully raised half a million dollars.
- Collaborated with sponsors to promote raffle activities as they related to press releases, social media, and live broadcasting events.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
Project Director
FTEN, INC
01.2007 - 03.2009
- Played an integral role in establishing best practices within FTEN's operations department by creating an internal SharePoint to streamline project planning and improve cross departmental communication during a time of rapid organizational growth
- Created several presentations (PowerPoint, video, Visio) to promote FTEN and educate clients on FTEN's product offerings and services.
- Involved in all phases of securing a new office location from the initial search for commercial space to lease term negotiations with the landlord.
- Directed and collaborated with co-workers on the creation of user-friendly manuals which were distributed to customers to provide a comprehensive overview of the company's products.
Associate Product Manager
IBALANCE MEDICAL, INC
05.2006 - 01.2007
- Partnered with the CEO to identify market data and investigate trending analysis for effective product development purposes.
- Devised and produced a Patient Education Booklet used in the company's ongoing clinical trials.
- Collaborated on the development and production of the company's surgical technique guides and surgical videos which were provided as a resource to surgeons participating in the clinical study.
- Spearheaded the creative and logistical development of the company's website.
Administrative Specialist
EPSILON SYSTEMS SOLUTIONS, INC,
Lakewood, CO
01.2006 - 05.2006
- Provided administrative support to all USGS-Yucca Mountain Project Branch employees to
create an efficient working environment for all staff. - Involved in the design and development of high-profile documents, their submittal, and
processing to bring new funding resources to the organization. - Compiled payroll for all federal employees within the Denver based Yucca Mountain Branch.
High School Physical Education/Health Teacher
Mapleton Public Schools
Thornton, CO
08.2002 - 08.2004
- Designed and implemented innovative lesson plans to accommodate the diverse learning
styles of over 250 students daily which engaged students and increased participation 50%. - Head coach for the Boy's and Girl's Cross-Country Teams.
- Outstanding teacher recognition by school district and students, 2004
Elementary Physical Education Teacher
CLEAR CREEK RE-1 SCHOOL DISTRICT
Idaho Springs, CO
08.2001 - 08.2002
- Planned and implemented district wide educational and social events for 500+ participants,
including students, staff, and community to promote open communication about district related issues in a fun-filled atmosphere.
Education
MBA - Marketing
University of Colorado
Denver, COBS - Education & Kinesiology
University of Michigan
Ann Arbor, MISkills
Teacher
Content Creation
Adobe Creative Suite
Social Media Management
Sales
Grant Writing
Microsoft Word
HTML5
Canva
Copywriting
Microsoft Outlook
Google Analytics
Marketing Automation
SEO
Video Editing
Community Experience
- Five years of community outreach and project management experience.
- Nederland Youth Hockey Association coach for the Mites (ages 6 - 8) and Girls Team (Kindergarten - 8th Grade).
- Endurance athlete and competitive participant of several ultramarathons.
- Hobbyist beekeeper of twelve years.
- Passionate photographer who has had work displayed in several exhibits.
Timeline
Library Paraprofessional
BOULDER VALLEY SCHOOL DISRICT
08.2023 - Current
Owner
BLUEBIRD MARKETING, LLC
10.2012 - Current
Director of Marketing and Sales
ALTITUDE EDGE CONSULTANTS, LLC
10.2011 - 03.2012
Program Manager
FREEDOM TO ROAM, INC
04.2010 - 12.2010
Project Coordinator
BOYS & GIRLS CLUBS OF METRO DENVER
01.2009 - 01.2009
Project Director
FTEN, INC
01.2007 - 03.2009
Associate Product Manager
IBALANCE MEDICAL, INC
05.2006 - 01.2007
Administrative Specialist
EPSILON SYSTEMS SOLUTIONS, INC,
01.2006 - 05.2006
High School Physical Education/Health Teacher
Mapleton Public Schools
08.2002 - 08.2004
Elementary Physical Education Teacher
CLEAR CREEK RE-1 SCHOOL DISTRICT
08.2001 - 08.2002
MBA - Marketing
University of Colorado
BS - Education & Kinesiology
University of Michigan
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