Heather Preston Meyer
Wichita,KS
Summary
Talented Business Development Executive bringing high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities. Savvy to industry trends, practices and customer demands.
Overview
25
25
years of professional experience
Work History
Business Development and Marketing Executive
Good Shepherd Hospice
2023.05 - Current
- Management and business development of physician, hospital, assisted living and long-term care accounts.
- Strong marketing and communication skills, effective presentations, strategic planning, forecasting, community networking, strong client relationship building and commitment to excellence in care.
- Conduct market research to identify customer needs and preferences.
- Analyze market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Coordinate trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
- Top performer across all four regions with proven track record of success.
Adjunct Faculty
Southwestern College
2020.01 - 2023.07
- Instructed students in the area of Healthcare Marketing and Development and Data Visualization and Reporting.
- Developed instructional material to improve the processes and course as well as created videos and live meetings for student learning and engagement.
- Assessed progress, potential and achievement in concrete, understandable ways to ultimately help students’ progress toward a degree.
- Managed course materials through an online learning management system for easy accessibility by students and colleagues alike.
- Collaborated with fellow faculty members to develop innovative teaching strategies for improved learning outcomes.
- Assisted in developing interdisciplinary courses that integrated knowledge from multiple fields of study for a well-rounded education experience.
- Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
- Advised and mentored students on academic progress, career goals, and personal development.
Community Engagement Director
Mendota Health
2022.05 - 2023.05
- Management and business development of healthcare accounts for Mendota Health - Advanced Mobile Wound Care.
- Was an integral part of building business in Wichita and the surrounding communities from the ground up.
- Technical sales, effective presentations, strategic planning for sales and marketing, forecasting, community networking, strong client relationship building and product knowledge.
- Top performer in region with proven track record of success. Peer mentor to new Community Engagement Directors, training developer and facilitator.
- Strengthened relationships with key stakeholders through regular communication and collaboration.
- Served as a visible and approachable point of contact for community members, fostering trust and open lines of communication with the organization.
- Fostered a positive organizational culture, facilitating team-building activities and encouraging open communication among staff members.
Business Development and Marketing Executive
Ascension Via Christi Health
2016.12 - 2022.05
- Management and business development of large healthcare accounts (physician offices, hospitals and skilled nursing facilities) to include patient homecare referrals, marketing, sales, effective presentations, strategic planning, forecasting, community networking, and strong client/customer relationship building.
- Increased sales by exceeding territory goals and doubling territory sales.
- Cultivated long-lasting professional relationships that led to repeat business and positive referrals from satisfied clients.
- Planned and executed events and marketing programs to increase qualified leads.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
- Top performer in region.
Client Account Specialist - Engineering Polymers
INVISTA S.à r.l. (Koch Industries Subsidiary)
2011.03 - 2016.12
- Developed and built strong relationships with existing and new clients, assisted with quality investigations to improve levels of customer service and increased new sales.
- Actively participated in weekly status meetings, sharing insights on account performance and recommending adjustments as needed.
- Streamlined internal processes for improved efficiency in managing multiple accounts concurrently.
- Enhanced client satisfaction by providing exceptional account management services and timely responses to inquiries.
- Served as a liaison between clients and internal departments, facilitating clear communication channels for optimal results.
- Increased overall efficiency in resolving customer issues with cross-departmental collaboration initiatives.
- Implemented creative problem-solving processes to address unique client challenges and provide customized solutions.
- Acted as the primary point of contact for a diverse portfolio of clients, delivering exceptional support and fostering long-term partnerships.
Intellectual Property Analyst - Trademark, Marketing and Copyright
INVISTA S.à r.l. (Koch Industries Subsidiary)
2011.03 - 2014.12
- Conducted foreign and domestic trademark searches and worked with legal counsel to determine availability of trademarks.
- Created summary reports and drafted clearance opinions on a global basis to discuss with business clients.
- Prepared and filed domestic trademark applications.
- Instructed foreign counsel to initiate new application filings and coordinated prosecution of applications.
- Managed process and workflow of worldwide trademark filings, prosecution, renewals and conflicts (oppositions, cancellations, infringements, and counterfeits).
- Reviewed watch notices for potential conflicts and assisted legal counsel in managing trademark conflicts (infringement/oppositions).
- Handled global customs seizure actions.
- Filed and managed US copyright licenses.
- Assisted counsel with preparation of draft demand letters, settlement agreements, co-existence agreements, undertakings and foreign and domestic agreements.
- Reviewed advertising, promotions and packaging to identify trademark and marketing issues as well as DNS Enforcement to include domain name/website investigations in reference to unauthorized use of company trademarks.
- Worked closely with the business for approvals of strategy and transition of URLs to the portfolio as appropriate.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Director of Franchise Communications
PROHOME INTERNATIONAL, LLC
1999.09 - 2011.02
- Duties included overseeing franchise development, compliance, communications, marketing and support for 50+ franchises nationwide.
- Reviewed and processed franchise contracts and warranties.
- Vendor relations to include negotiating contracts and services to include IT services and facility services.
- HR responsibilities included recruiting, pre-employment screening, interviewing, personality profiling, background checks and employee dispute resolution.
- Training and development for new franchisees and employees.
- Assisted in the closing of new franchise sales.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Monitored and coordinated workflows to optimize resources.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Education
Master of Business Administration -
Friends University
Wichita, KS Bachelor of Business Administration in Business Management -
Friends University
Wichita, KS Associate of Science in Liberal Arts -
Butler County Community College
Andover, KSDiploma -
Wichita North High School
Wichita, KS Skills
- Respect for authority and organizational structure.
- Efficient, dependable with strong desire for success.
- Top performer with proven track record of success. Start-up experience.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with clients at all levels of the organization.
- Team player who thrives on challenge.
- Excellent streamlining capabilities to increase efficiency and productivity.
- Strong relationship management, marketing and leadership skills.
- Excellent organizational, multi-tasking and time management skills.
- High energy level, hardworking, with an optimistic attitude.
- Precise, analytical approach to work tasks with an entrepreneurial spirit.
- Proven ability to work collaboratively across cross-functional teams and drive projects to completion.
- Strong sales, closing and negotiating capabilities.
- 20+ combined years in client relationship management to include franchising operations, healthcare organizations, large manufacturing plants, residential real estate and intellectual property (trademark, marketing and copyright management).
- Extensive knowledge of Microsoft Office Professional, to include Word, Excel, Publisher, PowerPoint, Outlook and Teams. MyExpenses, Concur, SAP, Relias, Referral Source Link (CRM), Zoom Pro, Adobe Professional, Front Page, Sharepoint, Workday, Blackboard, SalesForce, Playmaker and Trella.
Awards and Honors
Good Shepherd Hospice
Hospice Consultant Rookie of the Year - 2023
Mendota Health
Top performing region 2022-2023
Ascension Via Christi Health
President’s Circle - 2021-2022
Friends University
GPA 4.0 - Graduate School
Graduated Cum Laude - Undergraduate
Butler Community College
President’s Honor Roll - Associate of Science in Liberal Arts
Timeline
Business Development and Marketing Executive
Good Shepherd Hospice
2023.05 - Current
Community Engagement Director
Mendota Health
2022.05 - 2023.05
Adjunct Faculty
Southwestern College
2020.01 - 2023.07
Business Development and Marketing Executive
Ascension Via Christi Health
2016.12 - 2022.05
Client Account Specialist - Engineering Polymers
INVISTA S.à r.l. (Koch Industries Subsidiary)
2011.03 - 2016.12
Intellectual Property Analyst - Trademark, Marketing and Copyright
INVISTA S.à r.l. (Koch Industries Subsidiary)
2011.03 - 2014.12
Director of Franchise Communications
PROHOME INTERNATIONAL, LLC
1999.09 - 2011.02
Master of Business Administration -
Friends University
Bachelor of Business Administration in Business Management -
Friends University
Associate of Science in Liberal Arts -
Butler County Community College
Diploma -
Wichita North High School
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