Heather Rogers
Bensalem,PA
Summary
Strategic-thinking Senior Marketing Director adept at managing large teams of Marketing and Design employees and global marketing agencies to accomplish challenging business objectives, and drive lead generation to return on investment. Imparts clear vision to guide cohesive, high-performing teams.
Overview
24
24
years of professional experience
Work History
Senior Manager, e-Commerce and Digital Marketing
Hartung Glass Industries Inc.
2021.04 - Current
- Spearhead a digital marketing engine that utilizes Account Based Marketing (ABM), digital prospecting and website conversion tactics to increase Marketing Qualified Leads and revenue
- Manage large-scale projects and introduce new systems, such as HubSpot and Canva, to the martech stack, and create processes to achieve challenging company objectives
- Utilize data-driven insights and reporting to make informed decisions that resulted in higher returns on investments
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates, lead generation and conversions
- Content Marketing and Social Media Management for multiple brands
- Established online retail sales channel through HomeDepot.com, Lowes.com, Wayfair.com and Amazon.com
- Website front end design, development and UX in WordPress and Shopify
- Demonstrate exceptional adaptability in navigating complex situations or rapidly changing environments with ease
- Consistently meet or exceeded annual performance targets set by executive team
E-Commerce & Content Marketing Manager
Henry Company
2020.01 - 2021.04
- B2B & B2C digital demand generation generating over 600 sales qualified leads in 5 months
- Managed digital advertising campaigns including paid social, retargeting, PPC and digital video using Rollworks, Google, Meta, Retail Channel and Amazon Ad platforms
- Managed digital agencies for content creation and content distribution to online channels and social media platforms
- Collaborated with sales and design teams to develop and plan content, messaging, layout, and style
Marketing Communications Manager
ZeroWater
2017.11 - 2020.01
- Devised and executed integrated, online, and direct-to-consumer marketing campaigns working directly with Google and Amazon.com ad platforms in the US and globally
- Directed brand evolution re-design of outside agencies: both visual and messaging
- Reviewed and approved imagery and text to keep communications in line with brand ideals - Coordinated and executed on all aspects photo and video shoots in both the US and UK
- Maintained positive relationships with external marketing agencies and PR teams globally, optimizing value with collaborative approach
- Coordinated influencer collaborations that resulted in a significant increase in brand awareness among target consumer segments
Creative Team Director & Marketing Manager
DreamLine
2014.03 - 2017.11
- Built high-performing teams by recruiting top talent and providing ongoing support through professional development programs
- Developed strong relationships with cross-functional teams and customers for better collaboration and overall project success
- Led a team of marketers to exceed project goals through strong leadership skills, fostering collaboration between departments
- Managed budget allocation and resource distribution, resulting in cost-effective project completion
- Delegated tasks effectively based on individual strengths, ensuring optimal utilization of resources
- Analyzed key performance metrics regularly to assess performance against objectives and ensured timely delivery of projects and deadlines to stakeholders
- Improved team productivity by implementing efficient work processes and streamlining communication channels
- Facilitated knowledge sharing within the team through regular presentations and workshops, enhancing collective expertise.
- Fostered a culture of continuous learning within the organization by encouraging innovation, experimentation, and constructive feedback
- Award Winning Tradeshow Coordination - Won multiple awards across HDExpo, Glass Build, KBIS and BDNY from 2014- 2017 for Best Booth
Marketing Director
Suburban Research Associates
2011.09 - 2014.01
- Built strong relationships with industry professionals and influencers
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content
- Planned and executed events and marketing programs to increase qualified leads
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact
Marketing Specialist, Account Manager
Greater Media Philadelphia
2011.01 - 2011.09
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
Business Development and Marketing Strategist
Trellist Marketing And Technology
2010.01 - 2011.01
- Increased lead generation and media sales with the implementation of targeted content marketing strategies
- Developed comprehensive marketing plans, leading to successful product launches and increased market share
Market Leader, Event Manager, Brand Ambassador
Free Lance Marketing
2000.01 - 2007.01
- Trained employees on many products and assigned duties
- Implemented gorilla marketing tactics to successfully increase product sales
Education
Bachelor of Science - Marketing and Fashion Apparel Management
Philadelphia University
Philadelphia, PA12.2005
Skills
- Strategic Planning
- Growth Marketing
- Lead Generation
- Customer Journey Mapping
- Direct to Consumer and Online Retail Channel Optimization
- Operations Management
- Customer Relationship Management
- Cross-functional Team Coordination
- Troubleshooting and problem resolution
- Data-driven decision-making
- Talent Development
- Budget Oversight
Activities
- Girard College: Middle School Girls Soccer Head, 2012, 2013
- Board Member: St Ephrem Catholic CYO, 2023, PRESENT
- Soccer Coach: St Ephrem Catholic & PYO, 2022, PRESENT
Timeline
Senior Manager, e-Commerce and Digital Marketing
Hartung Glass Industries Inc.
2021.04 - Current
E-Commerce & Content Marketing Manager
Henry Company
2020.01 - 2021.04
Marketing Communications Manager
ZeroWater
2017.11 - 2020.01
Creative Team Director & Marketing Manager
DreamLine
2014.03 - 2017.11
Marketing Director
Suburban Research Associates
2011.09 - 2014.01
Marketing Specialist, Account Manager
Greater Media Philadelphia
2011.01 - 2011.09
Business Development and Marketing Strategist
Trellist Marketing And Technology
2010.01 - 2011.01
Market Leader, Event Manager, Brand Ambassador
Free Lance Marketing
2000.01 - 2007.01
Bachelor of Science - Marketing and Fashion Apparel Management
Philadelphia University
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