Heather Sersen
Cedarburg,WI
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
35
35
years of professional experience
Work History
Online Reseller
Self Employed Web
01.2010 - Current
- Self-motivated, with strong sense of personal responsibility.
- Developed extremely fast typing skills.
- Optimized shipping processes, minimizing delays while reducing shipping costs through effective carrier selection.
- Spearheaded efforts in improving product descriptions by incorporating relevant keywords into content, boosting search engine rankings significantly.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Enhanced website user experience with optimized product listings and accurate inventory management.
- Analyzed sales data to identify trends and recommend changes for maximizing revenue potential.
Online Sales Manager
Suburban Motors Harley-Davidson
01.2011 - 05.2022
- Boosted online sales by implementing effective digital marketing strategies and campaigns.
- Developed and maintained strong relationships with key clients, leading to increased repeat business and referrals.
- Analyzed customer data to identify trends and opportunities for targeted sales initiatives.
- Created compelling product descriptions and visuals, enhancing overall user experience on e-commerce platform.
- Provided exceptional customer service by addressing inquiries promptly, resolving issues efficiently, and fostering positive client relationships.
- Monitored online market trends and competitor activities to inform strategic decision-making processes for pricing adjustments and promotions.
- Collaborated with finance department to ensure accurate revenue forecasting while identifying potential risks and opportunities for growth within online sales division.
- Monitored online marketplaces for accuracy, product offerings and pricing and influenced data sources to identify gaps and opportunities.
- Generated monthly sales reports and shared insights and recommendations to drive sales.
- Responded to internet inquiries and phone calls in timely matter.
Personal Trainer
Corporate Fitness
11.2004 - 11.2009
- Improved client fitness levels by developing personalized workout plans and monitoring progress.
- Enhanced gym member satisfaction by providing one-on-one consultations and group training sessions.
- Increased client retention through consistent communication, motivation, and support.
- Boosted personal training revenue by promoting additional services to existing clients.
- Streamlined scheduling processes for better time management and session availability.
- Collaborated with other fitness professionals to design effective cross-training programs.
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Expanded knowledge of industry trends by attending workshops and conferences, applying new techniques to client programs.
Personal Trainer
Omni Athletic Club
07.1997 - 11.2004
- Improved client fitness levels by developing personalized workout plans and monitoring progress.
- Enhanced gym member satisfaction by providing one-on-one consultations and group training sessions.
- Increased client retention through consistent communication, motivation, and support.
- Boosted personal training revenue by promoting additional services to existing clients.
- Streamlined scheduling processes for better time management and session availability.
- Collaborated with other fitness professionals to design effective cross-training programs.
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Expanded knowledge of industry trends by attending workshops and conferences, applying new techniques to client programs.
- Conducted comprehensive fitness assessments, setting realistic goals for each client''s unique needs and abilities.
Security Police Officer
United States Air Force
11.1988 - 05.1991
- Enhanced overall security by conducting thorough facility patrols and monitoring surveillance systems.
- Reduced incidents of theft and vandalism by implementing effective access control measures at entry points.
- Maintained safe environment for staff and visitors with prompt response to emergency situations.
- Assisted in development of comprehensive security plans, addressing potential vulnerabilities and risks.
Education
Associate of Arts - General Studies
New Mexico State University At Alamogordo
Alamogordo, NMHigh School Diploma -
Escanaba Area Public High School
Escanaba, MI05.1988
Skills
- Data Management
- Analytical and Critical Thinking
- Quality Assurance
- Problem Resolution
- Troubleshooting
- Supervision and leadership
- Calm Under Pressure
- Multitasking
- Organization
Timeline
Online Sales Manager
Suburban Motors Harley-Davidson
01.2011 - 05.2022
Online Reseller
Self Employed Web
01.2010 - Current
Personal Trainer
Corporate Fitness
11.2004 - 11.2009
Personal Trainer
Omni Athletic Club
07.1997 - 11.2004
Security Police Officer
United States Air Force
11.1988 - 05.1991
Associate of Arts - General Studies
New Mexico State University At Alamogordo
High School Diploma -
Escanaba Area Public High School
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