Heather Sevelin

• Lead local branch of international women’s motorcycle collective focused on community and empowerment.
• Manage all social media, event marketing, and brand collaborations.
• Grew chapter awareness through bold storytelling, monthly rides/events, and multi-vendor partnerships.
• Host annual Wheels and Wings event combining bike show, air show, car show and local sponsors.

• Directed content strategy and community engagement for a national brand.
• Posting dynamic photo, video, and UGC-based content to fuel product launches and campaigns.
• Championed a complete tone-of-voice and brand overhaul, aligning messaging with customer values.
• Boosted engagement through giveaway strategy, influencer collaborations, and behind-the-scenes storytelling.
• Collaborated cross-functionally with product and sales teams to tie marketing efforts directly to revenue.

• Managed front of house operations at a fast paced, high volume restaurant.
• Handled money, oversaw bar operations, and inventory.
• Trained and led service staff.

• Built and maintained a loyal client base.
• Managed all aspects of salon operations, including marketing, scheduling, client communications, retail inventory and budgeting.
• Website design, managed social media presence, producing on brand content to showcase services and engage with the community.

• Built and maintained loyal customer base.

• Oversaw daily operations and visual merchandising for high-traffic retail environments.
• Trained teams on customer experience, brand presentation, and upselling techniques.
• Organized seasonal promotions and in-store events.