Heather Toulson
New York,NY
Summary
Results-oriented and highly motivated professional with a diverse background in public relations, marketing, and customer service. Demonstrated expertise in managing media relations, influencer marketing, and social media strategies. Proven ability to develop creative and impactful campaigns while maintaining a strong focus on client objectives. Skilled in building relationships and delivering exceptional customer experiences.
Overview
6
6
years of professional experience
Work History
Junior Social Media Manager
LeSportsac
09.2023 - Current
- Platform Management: Oversee and manage Lesportsac's presence across social media platforms
- Regularly update and optimize profiles to reflect brand messaging and aesthetics
- Stayed up-to-date with the latest trends in social media marketing
- Community Engagement: Fostered and grew Lesportsac's online community through active engagement with followers
- Responded to comments, messages, and mentions to maintain a positive brand image
- Social Analytics: Utilized Sprout Social to monitor and analyze social media performance
- Generated regular reports on key metrics, providing insights and recommendations
- Campaign Execution: Planned and executed social media campaigns for product launches, events, and special promotions
- Collaborated with the marketing and design teams to ensure campaign assets were aligned with brand guidelines.
Public Relations & Influencer Marketing Intern
Smarts Agency
05.2022 - 08.2022
- Managed and updated media lists
- Organized and maintained influencer insights and data
- Monitored client coverage
- Assisted with influencer outreach
- Assisted with client’s social media account management, including content creation and analytic reporting
- Tracked client press coverage weekly
- Conducted competitive research
- Participated in daily creative brainstorming
- Supported Smarts team with communications efforts; developing creative, results-driven public relations, and marketing strategies to support client objectives and launches
- Presented a cumulative project pitching an ad campaign for Wonder Bread to senior leadership
- Proficient in Cision and Klear.
Hostess, Foodrunner
Millie’s Restaurant
05.2021 - 08.2021
- Managed significant guest queues in high season
- Resolved guest complaints to maintain customer satisfaction
- Worked as a dedicated and enthusiastic employee.
Stylist, Keyholder
LF Stores
01.2018 - 08.2019
- Managed social media and created events to engage customers while driving sales
- Provided personalized styling sessions, resulting in over 30 loyal clients
- Maintained client relationships
- Developed effective merchandise displays
- Opened and closed the store.
Education
Bachelor of Arts in Political Science and History -
University of Miami
Skills
- Strong organizational skills
- Proficient in various social media channels and platforms
- Self-driven with a willingness to meet and exceed expectations
- Passion for luxury fashion and beauty
Timeline
Junior Social Media Manager
LeSportsac
09.2023 - Current
Public Relations & Influencer Marketing Intern
Smarts Agency
05.2022 - 08.2022
Hostess, Foodrunner
Millie’s Restaurant
05.2021 - 08.2021
Stylist, Keyholder
LF Stores
01.2018 - 08.2019
Bachelor of Arts in Political Science and History -
University of Miami
Similar Profiles
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)
Joyce JohnsonJoyce Johnson
Office Aide at The Alex House ProjectOffice Aide at The Alex House Project
DENIS L. BRONKARDENIS L. BRONKAR
Assistant Store Manager at VilebrequinAssistant Store Manager at Vilebrequin
Hassane SoumahoroHassane Soumahoro
Sales Executive (Account Executive & Account Manager) at TripleliftSales Executive (Account Executive & Account Manager) at Triplelift
Audrey ClarkAudrey Clark
Junior Social Media Manager at Direct Chemist OutletJunior Social Media Manager at Direct Chemist Outlet