Heather Wagner

Art Director | Design Lead | Experienced creative expert in both digital and print design. Typography and clean layouts are a passion for me, while staying on top of new trends and technology. A proven history in delivering award-winning brand campaigns across various industries, including tech and retail. Adept at leading multidisciplinary teams and thriving in fast-paced settings. I excel in crafting impactful creative solutions through collaboration and strategic design thinking. My expertise spans a range of mediums, including art direction, photoshoots, event planning, and various design disciplines, complemented by strong project management skills. As a dedicated mentor and brand advocate, I prioritize maintaining high brand standards and attention to detail.

• Typography
• Illustrator
• Advanced Photoshop
• InDesign Certification
• Coding HTML 5/CSS 3 Certification

• Experiential design experiences for Salesforce (Dreamforce) party in San Francisco. Kiosks included Tableau showcasing Disney, the Olympics, and Formula 1.
• Large event experiences including large print design and coordination. Environmental design expert, from tradeshows to new office spaces. Unique wallpaper for dozens of conference rooms, huge vinyl murals, woodcut signs, way-finders, and quotes printed in vinyl using beautiful typography.
• Won employee of the year! Revamped company's brand and style guide. Created templates to ensure organization's branding and standards remain consistent. Collaborated in development of extensive new WordPress-based corporate website, resulting in 50% increase in website traffic and increasing customer contracts 3X.

• Hewlett Packard (HP), Remote, Art Director, Product Team, 03/2023, 12/2023, Art directing and acting as design lead to create an expansive set of assets for a new HP launch; Zbook and AI Studio. Leading a team of creatives to develop brand consistent and beautiful assets, including presentations, infographics, eBooks, emails, one-sheets, datasheets, social media ads and videos.
• We Are Sparks (Salesforce), Remote, Interactive Art Director, Experiential Team, 06/2023, 09/2023, Working on the experiential team for the Dreamforce party in San Francisco. Creative ideation and experiential and environmental design for different customer experiences for Salesforce’s biggest showcase of the year; San Francisco’s Dreamforce party. The clients I created spaces for were Tableau, Formula 1, and the Olympics.
• Halen Technologies, Remote, Chief Creative Officer, Super-App, 10/2022, 03/2023, Built a team of creatives and marketers to set up the company’s brand and marketing campaigns. Consult with board of directors and developers located all over the world to build and launch a new super app. Assisted the developers in India to build the UX/UI. Ensured the super-app maintained brand consistency for a successful launch.
• SheerID Inc., Portland, OR, Digital Brand Director, Marketing Team, 02/2018, 08/2022, Designed and supervised the development of datasheets, e-books, infographics, magazine spreads, and web graphics. Developed campaigns for all marketing channels, including brochures, event artwork, landing pages, social media, and email. Recognized for providing creativity, simplicity, and humanity to the technological field. Analyzed web traffic data and ROI performance of online advertising to deliver findings in understandable manner. Managed and designed content strategy, leveraging experience in writing and editing for SEO, blog articles, social media, and white papers. Provided customer analysis, customer segmentation, establishment of reporting infrastructure, performance tracking, and team presentation of results. Assisted in creation of a new corporate website in WordPress, resulting in increase of 50% in website traffic and 3x increase in customer contracts. Supervised team of world-class digital designers, production illustrators, animators, video editors, and front-end engineers who worked in Adobe Creative Suite and Google Workspace environment. Awarded “Employee of the Year 2021”, designed company's new office space. Environmental and experiential design incorporating 3D laser-cut metal signage, custom wallpapers, vinyl signs, and 30 themed conference rooms. Expedited review process by 50% by integrating Acrobat's live connections into stakeholder asset reviews. Rebranded company, established templates, branding and style guides to guarantee consistency across product, sales, and lead generation teams.
• Northwest Evaluation Association (NWEA), Portland, OR, Senior Art Director, 05/2017, 11/2017, Assisted with rebranding of an international non-profit organization that aids children and teachers. The designer created logo, marketing collateral, workbooks, and signage. Collaborative process included a photographer to capture students at school, illustrator to draw vector pieces, copywriter to convey the story, and me to assemble these elements into clean, whimsical layout. Both teachers and students enjoyed utilizing the resulting workbook. Style and layout of newly designed workbooks boosted effectiveness and increased teacher engagement ten times. Recognized by company leaders for excellent typography and layouts.
• Babcock & Jenkins, Inc., Portland, OR, Senior Art Director, 08/2015, 02/2017, Clients included LifeLock, Amex, General Electric, and BlueVolt. Assisted with client advertising campaigns and rebranding projects, developed dynamic advertisements with Interactive Animate CC. Used Adobe Creative Suite to edit photography. Completed firm rebranding on tight schedule for BlueVolt, including new website, email campaigns, infographics, and advertisements. Created interactive landing pages, social media, and banner advertisements for General Electric. Directed and mentored team of six designers while producing seven films and designing websites. Tripled LifeLock's corporate partners' click-through rates by designing landing pages, banners, and social media ads and generating films for sizzle-reel link. Proposed a new look and feel to the CMO of LifeLock, which was incredibly well received.
• AKQA, San Francisco, CA, Senior Interaction Designer, 12/2011, 05/2014, Clients included Google+, Target, Red Bull, The Gap, Budweiser, Audi, Levi Strauss, USPS, Visa, and Netflix. Designed engaging campaigns, interactive advertisements, and website banners for Target. Employed HTML 5 to create media-rich dynamic ads and device-specific landing pages for Google. Created hundreds of print materials and banner advertisements to assist The Gap's marketing initiatives. Adhered to brand requirements when transforming storyboards and design concepts into compelling advertisements for AKQA’s most prominent clients.
• Gyro, LLC, San Francisco, CA, Senior Interaction Designer
• Agency.com, San Francisco, CA, Senior Interaction Designer
• Organic, Inc., San Francisco, CA, Senior Designer