Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Timeline
Generic
HEATHER WEBSTER

HEATHER WEBSTER

Las Vegas,NV

Summary

Digital media strategist with 20+ years of experience spanning traditional and digital channels. Expertise in programmatic, paid social, and full-funnel media planning and buying, with proven success driving performance improvements, scaling brand campaigns, and building client trust. Certified in Meta Media Buying and The Trade Desk, with hands-on expertise in DV360, Amazon DSP, Pinterest, and other leading platforms. Recognized for delivering measurable ROI, guiding teams, and optimizing strategies that grow accounts and win incremental investment.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Digital Media Supervisor

Ocean Media, Inc.
01.2022 - Current
  • Improved CPA for Rakuten’s performance-based campaigns on Meta and Pinterest by 50% YoY through strategic restructuring, robust testing (A/B and conversion lift), and innovative campaign types. These results led to incremental budget allocation and the launch of Rakuten UK’s first-ever Pinterest campaign.
  • Drove success for Viator’s first-ever brand campaigns across programmatic and social, building client trust and expanding scope to include their performance campaigns.
  • Experienced in executing upper-funnel, lower-funnel, and full-funnel campaigns, partnering with both brand and performance advertisers to deliver measurable impact.
  • Lead end-to-end digital media planning and strategy across paid social, programmatic, and cross-channel campaigns, aligning initiatives with client business goals.
  • Oversee campaign buying and optimization while guiding and supporting media buyers to ensure flawless execution.
  • Advanced platform expertise including Meta, Pinterest, TikTok, YouTube (via Google Ads), DV360, Amazon DSP, and The Trade Desk (TTD certified; Meta certified).

Senior Account Manager

Digital Marketing Group, LLC
01.2017 - 01.2021
  • Led campaign strategy, planning, RFP responses, and execution across programmatic, social, and SEM, ensuring top-performing digital campaigns for clients.
  • Partnered with a major health organization to increase digital media spend by 100% YoY, driven by consistent performance, strategic optimizations, and trusted client relationships.
  • Executed hands-on campaign management and optimizations in The Trade Desk, Meta, Pinterest, Snapchat, and YouTube Ads
  • Strengthened client relationships through proactive communication and performance insights, resulting in higher retention and incremental growth.
  • Mentored and trained new media buyers, improving team performance and execution quality.
  • Earned multiple Trading Academy certifications in The Trade Desk, including Specialist, Strategist, and Professional.

Senior Account Manager – Client Services

Pandora Radio/SiriusXM
01.2011 - 01.2016
  • Ensured seamless execution of multiple online advertising campaigns from implementation through analysis to provide Local and National Sales Teams with support and potential for growth.
  • Mentored and trained Account Managers, providing leadership, recommendations, and technical support.
  • Earned choice as only Account Manager for new Local Sales Division upon its creation in 2012 based on broadcast radio expertise.

Continuity Coordinator

Cumulus Media Partners
01.2007 - 01.2011
  • Owned advertising order completion for hundreds of advertisers across four radio stations in a top 4 U.S. radio market, ensuring timely launch of broadcast campaigns and troubleshooting under pressure to meet multiple deadlines.

Account Associate

Bravo! Marketing
01.2006 - 01.2007
  • Supported planning and execution of integrated marketing programs across traditional and digital channels.

Education

Bachelor of Science - Business & Marketing

San Francisco State University
San Francisco, CA
01.2007

Associate of Arts - General Education

City College of San Francisco
San Francisco, CA
01.2004

Skills

    Brand Digital Marketing

    Performance Digital Marketing

    Digital Media Planning

    Digital Strategy

    Paid Social Media Advertising

    Programmatic Advertising

Affiliations

American Marketing Association

Beta Gamma Sigma - High Honors Society, San Francisco State University

Certification

Meta - Media Buying Professional

The Trade Desk

Timeline

Digital Media Supervisor

Ocean Media, Inc.
01.2022 - Current

Senior Account Manager

Digital Marketing Group, LLC
01.2017 - 01.2021

Senior Account Manager – Client Services

Pandora Radio/SiriusXM
01.2011 - 01.2016

Continuity Coordinator

Cumulus Media Partners
01.2007 - 01.2011

Account Associate

Bravo! Marketing
01.2006 - 01.2007

Bachelor of Science - Business & Marketing

San Francisco State University

Associate of Arts - General Education

City College of San Francisco

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