Heather Welsh
Thornville,OH
Summary
Sales leader and business development professional with a proven track record of success. Successfully manages sales teams, cultivates strong relationships, and consistently achieves impressive results. Highly skilled in client communication, cross-selling techniques, and closing deals. Spearheads sales initiatives, forms strategic partnerships, and drives business expansion in key markets as a strategic leader. Results-driven with strong leadership skills and a deep understanding of sales.
Overview
18
18
years of professional experience
Work History
Director of Business Development
Heartland Charging Services
12.2024 - Current
- Responsible for leading sales initiatives, building strategic partnerships, and driving business expansion across key markets.
- Sales Leadership & Strategy: Develop and execute a comprehensive sales strategy to drive revenue growth. Identify and pursue new business opportunities with commercial real estate owners, fleet operators, municipalities, and corporate partners. Manage sales team’s full sales cycle—from lead generation to closing deals.
- Business Development & Partnerships: Establish strategic partnerships with key industry players, utility providers, and technology partners. Leverage industry trends and customer insights to shape market positioning. Negotiate and structure high-value contracts to maximize profitability.
- Customer & Market Expansion: Educate prospects on the financial, operational, and environmental benefits of EV charging solutions. Stay ahead of EV policy changes, tax incentives, and funding opportunities to support customer decision-making. Represent Heartland Charging Services at industry conferences, trade shows, and networking events.
- Leadership & Team Growth: Mentor and develop a high-performing sales team as the company scales. Collaborate with marketing and operations to refine go-to-market strategies.
Sales Executive
CoStar Group
10.2021 - Current
- Drive sales performance and ensure sales forecasts and assigned budgets meet or exceed therapeutic and territory expectations
- Achieve and exceed sales goals while managing a budget using talented judgment
- Work with Regional Sales Director to develop a strategy and business plan to generate recognizable increases of sales in market
- Complete ownership of the full sales cycle including prospecting, demoing, closing, onboarding, training, and renewing
- Develop and maintain in-depth knowledge of market, demographic, and managed care information relative to assigned sales territory
- Gain a thorough understanding of your clients' needs and wants
- Became an expert in CoStar's critical information and marketing solutions including LoopNet, the leading online commercial real estate marketplace
- Conduct an elevated level of in person client and prospect product demonstrations
- Provide valuable insight to all participants in the commercial property market, including Brokers, Owners, Investors, Lenders, Appraisers and Service Providers
- Represented CoStar by hosting and attending industry events and networking with commercial real estate professionals in the market
- 2022-2023- Midwest Rookie of the Year
- CREW Columbus Board of Directors 2024 Nomination
Director of Sales
Viral Concierge / Sirrah Health
04.2020 - 10.2021
- Sold products by implementing national sales plans
- Supervises director of operations
- Determined annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results
- Established sales objectives by forecasting and developing annual sales quotas for and projecting expected sales volumes and profit for existing and new products
- Maintained sales volume by tracking changing trends, economic indicators, competitors and supply and demand
- Completes national sales operational requirements by scheduling and assigning employees and following up on work results
- Maintained national staff job results by coaching employees - planned, monitored, and appraised job results
- Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
Business Development Executive
Dyson
03.2017 - 04.2020
- Managed all sales, training, project management, and market development strategies for the commercial product portfolio throughout the Ohio and Michigan territory
- Utilize CRM and other sales application tools to maximize performance, track pipeline, and maintain all CRM goals
- Develop and maintain relationships with architect and design firms
- Maintain professional and technical product and market knowledge through sales training activities and workshops and trade shows
- Achieve sales and growth targets, as well as Implement effective territory sales strategies
- Implement effective territory sales strategies
Corporate Sales Executive
Verde Solutions
11.2013 - 03.2017
- Achieve sales and growth targets
- Implement effective territory sales strategies
- Identify new sales opportunities through new and existing networks
- Build and promote strong customer relationships
- Assess sales performance according to KPI's
- Utilize CRM and other sales application tools to maximize performance and track pipeline
- Submit activity and results reports, weekly work plan, monthly, and annual territory analysis
- Maintain professional and technical product and market knowledge through sales training activities and workshops
Store Manager
Lululemon Athletica
09.2009 - 10.2013
- Manage sales goals, operational processes, and leadership training
- Hire, develop, and manage a team of forty-two educators, four key leaders and three assistant managers
- Lead Regional internal and external goal coaching sessions
- Leader, Creator, and Executed Regional AM Training and Development days
- Ranked top two in region by consistently exceeding monthly, quarterly, and annual sales goals
- Develop and maintain business to business relationships with 75 local businesses
- Strategically manage, direct, and examine business operations and finances
Director Operations
The Goddard School
09.2006 - 09.2009
- Consistently increased full time enrollment by 10% each month managing existing relationships
- Maintain and build relationship with sixty-three businesses within the community
- Oversee and monitor the operational progress and overall efficiency of the school
- Direct training and development of thirty-six teachers through coaching of classroom management techniques
Education
Bachelor's degree - Elementary Education, Minor in History
Grand Valley State University
Allendale, MI01.2007
Bachelor of Science - Early Education
The Ohio State University
Columbus, OH01.2005
Skills
- Sales Strategy & Business Planning
- Leadership & Team Development
- Relationship Building & Networking
- Negotiation & Closing Skills
- Financial & Analytical Skills
- Market & Industry Knowledge
- CRM & Sales Technology Proficiency
- Communication & Presentation Skills
- Customer-Centric Mindset
- Problem-Solving & Adaptability
Accomplishments
- 2023 Midwest Rookie of the year
- 2023 Presidents Club
- CoStar New Hire Mentor
- 2024 CREW Director of Community Outreach
- Lululemon Athletica Foundations Leadership Trainer for Midwest Region
- Lululemon Athletica Community Leader Ambassador Summit
Coachingexperience
- Columbus Academy Middle School Volleyball Coach
- Greater Columbus Volleyball Club Strength and Conditioning Coach
- Greater Columbus Volleyball Club -12U Head Coach
- CrossFit Polaris Coach
- Columbus School for Girls - JV Basketball/ Strength and Conditioning
- Integrity Elite Volleyball Private Lesson Coach
- Loy Norrix Varsity Volleyball Coach
- All American Volleyball Camps
- Match Point Volleyball Head Coach 16U
- Ohio State University Volleyball Camp Coach
- Ohio State University Volleyball Little Spiker's Director
Leadership Experience
- President Elect CREW
- Director of Community Outreach CREW
- National Professional Fitness League GRID Athlete - Miami Surge
- CrossFit Games Individual Competitor
- Rogue Affiliate Team Member
- The Ohio State University Athletic Scholarship (Volleyball)
- SAAB Member (Student Athlete Activity Board Member)
Timeline
Director of Business Development
Heartland Charging Services
12.2024 - Current
Sales Executive
CoStar Group
10.2021 - Current
Director of Sales
Viral Concierge / Sirrah Health
04.2020 - 10.2021
Business Development Executive
Dyson
03.2017 - 04.2020
Corporate Sales Executive
Verde Solutions
11.2013 - 03.2017
Store Manager
Lululemon Athletica
09.2009 - 10.2013
Director Operations
The Goddard School
09.2006 - 09.2009
Bachelor of Science - Early Education
The Ohio State University
Bachelor's degree - Elementary Education, Minor in History
Grand Valley State University
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