Heather Hainley
New Holland,PA
Summary
Dynamic manager and designer with a proven track record at Petal Perfect, excelling in creative direction and communication. Successfully negotiated vendor contracts, enhancing project outcomes and client satisfaction. Expert in design thinking and organizational efficiency, fostering a culture of continuous improvement while delivering high-quality results on time and within budget.
Experienced with advanced design principles, creative direction, and team leadership. Utilizes innovative design solutions to enhance brand aesthetics and functionality. Track record of successful project management and collaboration within multidisciplinary teams.
Overview
27
27
years of professional experience
Work History
Manager/Designer
Petal Perfect at Yoder's Country Market
02.2022 - 05.2025
- Negotiated contracts successfully with vendors, ensuring timely delivery of materials without sacrificing quality or costeffectiveness.
- Oversaw creative direction for major projects, coordinating with various departments to achieve successful outcomes.
- Presented compelling visual concepts to clients, securing approval and fostering strong relationships built on trust and dependability.
- Developed comprehensive style guides to ensure consistent branding across all marketing materials and products.
- Increased client satisfaction by consistently delivering high-quality work on time and within budget constraints.
- Collaborated with marketing teams to create cohesive campaigns that boosted sales and overall brand image.
- Revitalized product lines for increased market share and customer satisfaction.
VP of Operations
The Flower and Craft Warehouse
04.1998 - 06.2004
- Managed large-scale projects, ensuring timely completion within budget constraints.
- Evaluated existing workflows to identify inefficiencies and propose innovative solutions that enhance productivity across the organization.
- Delivered exceptional results in market expansion efforts by identifying new territories, analyzing potential opportunities, and establishing a strong local presence.
- Led organizational restructuring initiatives to improve overall efficiency, streamline reporting lines, and eliminate redundancies while maintaining high employee morale and engagement levels.
- Oversaw inventory management, optimizing stock levels for maximum turnover without compromising availability or customer satisfaction.
- Fostered a culture of continuous improvement within the organization by implementing best practices in operations management and providing ongoing training for staff members.
Education
High School Diploma -
Garden Spot High School
New Holland, PASkills
- Creative direction
- Design thinking
- Communication skills
- Solid and timely decision maker
- Delegator
- Organized
Timeline
Manager/Designer
Petal Perfect at Yoder's Country Market
02.2022 - 05.2025
VP of Operations
The Flower and Craft Warehouse
04.1998 - 06.2004
High School Diploma -
Garden Spot High School
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