Heather Wigand
Summary
Goal-oriented digital marketing professional with expertise in content management, user experience, and continuous improvement. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
13
13
years of professional experience
Work History
Sr. Digital Marketing Analyst
MasterBrand Cabinets
06.2013 - Current
- Manage content on 29 brand websites using various CMS platforms including Sitecore and WordPress.
- Optimize brand websites to improve user experience, search engine ranking, and overall performance.
- Manage digital projects from initial concept through final implementation and monitoring. (Websites, digital tools, major enhancements, etc.)
- Driving continuous improvement by being the owner of the consumer experience weekly management board.
- Act as the Product Owner on our brand website scrum team.
- Optimize website content and images to improve search engine rankings.
- Monitor and evaluate website analytics and NPS feedback to identify opportunities for improvement.
- Increased engagement through social media by collaborating with the social media team and providing UTM tracking parameters.
- Establish and maintain relationships with key stakeholders to deliver successful execution of digital marketing initiatives.
- Maintain a calendar of product launch dates and execute against it delivering on-time results.
- Perform technical audits and identify ways to improve processes and increase overall scores.
- Oversee, train, and collaborate with our Digital Marketing Contractor.
Marketing Coordinator
Peak Toolworks
06.2010 - 05.2013
- Planned and executed internal and external marketing events.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Executed a wide variety of detailed marketing tasks; including direct mail, email broadcast campaigns, advertising, budgeting, social media, SEO, e-newsletters, market research, press releases and promotions.
- Maintained online content and updates to the website
- Developed print and online advertisements as well as preparing yearly Advertising budgets and road maps
- Generated prospect lists and carrying out the most effective Marketing plan for the selected market segment
Education
Bachelor of Science - Marketing
University of Southern Indiana
Evansville, IN05.2010
Skills
- Website Content Management
- Digital Tools
- Best Practices Optimization
- Continuous Improvement Process
- Campaign Optimization
- Keyword Research
- Digital Content Development
- Organized and Detail Oriented
- Some experience in Salesforce Marketing Cloud
- Smartsheet
- Search Engine Optimization
Timeline
Sr. Digital Marketing Analyst
MasterBrand Cabinets
06.2013 - Current
Marketing Coordinator
Peak Toolworks
06.2010 - 05.2013
Bachelor of Science - Marketing
University of Southern Indiana
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