HEATHER WILLIAMS
Los Angeles,CA
Summary
Results-oriented Sales Executive with a proven track record in closing sales, market expansion, and strategic partnership development within the video production industry. Skilled in managing complex sales cycles of 6 months to 2 years, successfully navigating multiple stakeholders, decision-makers, and influencers at various levels, and ensuring positive communication and collaboration with key internal partners and teams to drive strategic growth and deliver successful outcomes.
Overview
18
18
years of professional experience
Work History
Sales Director - North America
DYNAMIC Rentals
Burbank, USA
07.2024 - 02.2025
- Utilized strong industry connections to reestablish the company’s presence in the TV and film equipment rental market, engaging over 100 key accounts and 50 enterprise clients, and driving a 10% increase in sales from new target customers in 2024.
- Developed tailored customer solutions by addressing cost and logistics challenges, implementing free delivery and pickup in LA, resulting in $300K of additional revenue in three months, and positioning the company as a preferred vendor among LA-based rental companies.
- Conducted market research and analysis to identify high-opportunity regions across North America, providing strategic insights to drive targeted sales growth in 2025.
Director of International Sales and Rental House Relationships
RED Digital Cinema
Irvine, USA
09.2016 - 06.2024
- Managed 100+ strategic accounts in the camera rental market, serving as the primary point of contact for everyone from technicians to C-level executives. Delivered solution-focused presentations, and coordinated cross-functional teams to drive results, consistently exceeding expectations, and achieving a 45% increase in global rental house sales from 2016 to 2020.
- By ensuring exceptional customer satisfaction and consistently exceeding expectations, we achieved a 45% increase in rental sales from 2016 to 2020.
- Identified untapped and emerging markets outside North America, established strategic relationships, and drove a 15% increase in international sales.
- Developed and launched a VIP Loyalty Program for global rental companies that boosted customer satisfaction and engagement, driving a 60% increase in repeat business.
- Collaborated with key internal partners to streamline customer interactions, facilitate product feedback, and ensure an exceptional customer experience.
Business Development Manager
Atomos
Los Angeles, USA
04.2012 - 09.2016
- Streamlined operations, business development, and product development for a technology startup by adapting procedures for the North American market, establishing a dedicated sales channel, and spearheading sales and marketing initiatives, boosting revenue from $1.1M to $10.8M over four years.
- Built and maintained relationships with key C-Suite executives, expanding the distribution network from 60 to 220 resellers by identifying new opportunities, securing key distributor agreements, and executing targeted special promotions.
- Spearheaded the organization and execution of 10 to 15 local trade shows, reseller events, and industry panels annually, transforming the company’s event strategy beyond a single major trade show to enhance customer engagement and brand visibility.
Lead Account Executive
G-Technology
Culver City, CA
01.2007 - 04.2012
- Directed a team of account executives, achieving consistent 30% annual sales growth by forecasting and maintaining the necessary pipeline to support quota achievement, quarter over quarter.
- Established the company’s first reseller training program, increasing training efforts by 100%, and equipping 200 resellers across the U.S. and Canada with the in-depth product knowledge to drive sales and end-user adoption.
- Strengthened competitive advantage by delivering impactful presentations at industry user groups and reseller events, including moderating the panel discussion, “DJ Technologies: Evolving Past Two Turntables and a Microphone,” at SXSW.
Education
Bachelor of Science - Business Management
California State University
Los Angeles, CA01.2001
Skills
- Strategic Growth and Partnership Development
- Client Relationship Management and Retention
- Problem Solving and Initiative-Driven Mindset
- Cross-Functional Collaboration
- Effective Communication and Presentation Skills
Timeline
Sales Director - North America
DYNAMIC Rentals
07.2024 - 02.2025
Director of International Sales and Rental House Relationships
RED Digital Cinema
09.2016 - 06.2024
Business Development Manager
Atomos
04.2012 - 09.2016
Lead Account Executive
G-Technology
01.2007 - 04.2012
Bachelor of Science - Business Management
California State University
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