Heather Zaitz
Surfside,FL
Summary
Accomplished, dynamic, and ambitious executive, well-versed in managing the development and implementation of digital initiatives and marketing campaigns that stimulate sales, create brand awareness, and increase bottom-line profitability. Well-versed in managing all aspects of marketing programs, utilizing a variety of marketing tools, channels, and creative content to meet and exceed objectives. Adept at overseeing the project management process of digital initiatives and campaigns, creating custom timelines and briefs, and handling projects from ideation to execution. Excellent interpersonal expertise to foster and maintain strong relationships with teammates and clients. Comfortable delivering quality solutions in a fast-paced environment with rapidly changing priorities. Exemplary work ethic and commitment to compliance with codes, regulations, and policies.
Overview
23
23
years of professional experience
Work History
Marketing Director
Mister O1 Extraordinary Pizza
10.2022 - 09.2023
- Developed comprehensive marketing strategies that closely aligned with the franchise's overarching business goals, meticulously considering Mister O1's target audience, prevailing market trends, and the competitive landscape
- Vigilantly maintained and reinforced the brand identity of the restaurant franchise, ensuring a consistent and cohesive brand image across all locations and marketing materials
- Strategically planned and executed advertising campaigns across a diverse range of media channels, including TV, radio, print, online platforms, and social media, effectively reaching a broad and engaged audience
- Additionally, created and managed promotional offers and events, forging partnerships with third-party platforms like UberEats to attract and retain customers
- Skillfully managed the restaurant's digital presence, including the website, social media accounts, email marketing initiatives, and online advertising campaigns, facilitating an active and responsive online presence
- Conducted ongoing market research and trend analysis to gain deep insights into consumer preferences and behavior, strategically identifying growth opportunities within the market
- Demonstrated adept budget management by developing and overseeing the marketing budget, ensuring optimal resource allocation to maximize return on investment
- Collaborated closely with individual franchise owners, offering expert marketing support and guidance, and ensured strict adherence to the brand's established marketing guidelines
- Effectively managed the restaurant chain's public image, expertly handling media inquiries, addressing PR issues, and nurturing positive relationships with local communities to enhance brand reputation
- Orchestrated customer relationship management efforts, implementing customer loyalty programs and feedback systems to gather and analyze customer insights, ultimately enhancing the overall customer experience
- Analyzed the performance of marketing campaigns and delivered insightful reports, evaluating their effectiveness by tracking key performance indicators (KPIs) such as sales, customer traffic, and customer retention rates
- Fostered cross-departmental collaboration, working closely with other departments, including Operations and Accounting, to ensure seamless alignment of marketing efforts with the overall business strategy and product offerings.
- Built strong relationships with industry professionals and influencers
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Coordinated with design and media teams to develop high-quality creative assets
Managing Director
Rockaway More
01.2017 - 10.2022
- Spearheaded the development, production, and implementation of highly effective marketing strategies for multiple restaurant concepts in Miami, FL; Orlando, FL; and Alexandria, VA, resulting in increased brand visibility and revenue growth
- Provided strong leadership to a dynamic team, collaboratively implementing social and digital media strategies to align with and drive the client's business objectives, achieving measurable results
- Orchestrated comprehensive management of internal and external communications through a robust digital presence, including property websites, third-party channels, and social media, ensuring the preservation of each brand's distinctive identity
- Directed the planning and execution of impactful email marketing campaigns, consistently meeting or exceeding targets, and refined strategies based on data and feedback, optimizing campaign performance
- Demonstrated exceptional project management skills from initial planning through seamless execution, delivering projects on time and within budget, with minimal post-launch oversight required
- Pioneered the development of new client social media accounts, crafting engaging dialogue and branding that established a compelling public platform
- Mastered various social media platforms, including Instagram, Facebook, Tik Tok, Twitter, LinkedIn, and Pinterest, leveraging each effectively to enhance client visibility and engagement
- Designed and executed engaging UGC contests and influencer campaigns, significantly boosting brand awareness and engagement levels
- Assumed responsibility for creating and maintaining social media calendars for multiple clients, contributing to image selection and crafting impactful copy
- Executed and managed promoted and paid social campaigns, while also spearheading the creation and management of highly successful SMS text marketing campaigns
- Effectively managed online reputation across various platforms, including Yelp, Trip Advisor, Google My Business, and OpenTable, maintaining a positive brand image.
Director of Communications
The Palms Hotel
07.2001 - 05.2009
- Spearheaded the creation and execution of robust marketing strategies, boosting brand visibility and revenue for various hotel departments
- Effectively managed both internal and external communications by overseeing the digital presence, property website, and third-party channels, ensuring consistent and compelling messaging
- Instrumental in expanding and unifying brand representation across the Palms Hotel portfolio through strategic marketing and public relations initiatives
- Orchestrated brand publicity, on-site productions, tapings, community partnerships, and event sponsorships, reinforcing brand presence within the local community and beyond
- Spearheaded initiatives to promote brand image internally and externally, fostering a strong sense of brand identity and recognition among employees and the target audience
- Created and curated marketing materials, including brochures, promotional materials, and maps, to support promotional events, property tours, and conferences, effectively conveying the unique value proposition of the properties
- Generated monthly and quarterly press reports and news releases, employing word processing, spreadsheet, database, and presentation software, to maintain a consistent and impactful media presence
- Maintained and updated the property website, promptly addressing daily general media inquiries or routing them to the appropriate spokesperson, ensuring accurate and up-to-date information for the audience
- Vigilantly monitored media coverage and external factors to identify potential problem areas and opportunities, enabling proactive strategies to protect and enhance the property's reputation.
Public Relations Coordinator
rbb Communications
07.2000 - 06.2001
- Provided essential support to the account director by producing comprehensive media coverage reports, crafting press kits, and meticulously maintaining media lists, ensuring efficient and well-organized media outreach efforts
- Took charge of the press database, digital library, and press clippings, ensuring accurate and up-to-date resources for the team, facilitating streamlined access to critical information
- Demonstrated proficiency in managing all press releases, including the creation of new releases from scratch and expertly editing existing ones to eliminate any grammar or spelling errors, resulting in polished and professional content
- Exercised keen editorial skills by thoroughly reviewing and editing articles before publication, guaranteeing error-free and high-quality content for maximum impact
- Conducted extensive research on current events, enabling the creation of timely and relevant press releases that effectively addressed and capitalized on emerging topics and trends.
Education
B.S. Journalism -
University of Colorado
Boulder, CO06.2000
Skills
- Marketing Strategy
- Digital Marketing
- Social Media
- Market Research
- Budget Management
- Franchise Liaison
- Public Relations
- CRM Implementation
- Customer Loyalty
- Data Analysis
- Compliance Management
- Crisis Management
- Leadership
- Project Management
- Client Relations
- Online Marketing
- KPI Monitoring
- Communication
- Business Development
- SEO/SEM
- Staff Development
- MS Office (Word, Excel, PowerPoint)
- Google Analytics
- CRM Platforms (MailChimp, Hubspot, Constant Contact, Zen Reach)
- POS Systems (Avero, Toast, Revel)
- Canva & Brandfolder
- Digital Management Platforms (YEXT, SOCi)
CORE COMPETENCIES
- Strong analytical skills with the ability to develop effective strategic marketing plans
- Solid business acumen with exceptional skills regarding marketing and public relations
- Effective leadership and analytical skills with strong project management abilities
- Monitor & measure program/project performance using appropriate tools/techniques
- Highly motivated and passionate with a strong orientation toward client relationships
- Sound online marketing skills spanning between both digital and social media platforms
- Ability to supervise, monitor, and evaluate KPIs and provide constructive feedback
- Strong written, verbal communication skills along with effective presentation abilities
- Solid organization and interpersonal skills with the ability to prioritize and multi-task
Languages
Spanish
Native or Bilingual
Timeline
Marketing Director
Mister O1 Extraordinary Pizza
10.2022 - 09.2023
Managing Director
Rockaway More
01.2017 - 10.2022
Director of Communications
The Palms Hotel
07.2001 - 05.2009
Public Relations Coordinator
rbb Communications
07.2000 - 06.2001
B.S. Journalism -
University of Colorado
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